Allie Herzog from integratePR (www.integratePR.com) and The Creative Animal speak on the New Frontier of Broadcasting and how to use social media to engage further with audiences.
10. GETTING STARTED
1. Create a page for the station
2. Once have 25 likes, claim your vanity URL
3. Create profile for talent
4. Customize FBML tab
5. Say thank you to likes
6. Keep conversations going, for free
7. Promote Facebook on your other webpages
19. IT’S A COCKTAIL PARTY
Find the right followers
Optimize bio and brand your page
What are people saying about your company
& competitors?
What does your audience share and RT?
Look up hashtags your audience follows
20. @Replies: Respond to or mention another
user
DM/Direct Message: Private message
between users
RT/Retweet: Share someone’s message
# - Hash tag: Group conversations
URL Shortners: Shrink and track long
hyperlinks with bit.ly
HOW TO TWEET
21. A new member joins LinkedIn
approximately every second, and
about half of our members are
outside the U.S.
Executives from all Fortune
500 companies are
LinkedIn members.
22. MAKE THE MOST OF YOUR PROFILE
Keyword-rich
120 Characters
Share business
activities with
those that care
Reconnect with
former
employers/colleagu
es
26. BLOG=Better Luck On Google
Title Tags = 66 characters
Utilize effective plugins (Platinum SEO,
Yet Another Related Posts Plugin, SEO
Friendly Images, etc.)
Link building
Human voice
Utilize multimedia
Create quality content and promote it!
36. Get involved in the current conversations
Show off your expertise, but don’t brag
Reach out to influencers
Use the right keywords
Talk about what is relevant
Track results
Don’t be scared. Just get started. NOW!
KEYS TO NEW MEDIA SUCCESS