SlideShare une entreprise Scribd logo
1  sur  31
The	
  Power	
  of	
  
      Integrating	
  	
  
Social	
  &	
  Traditional	
  PR	
  
@AllieDanziger	
  




and	
  @IntegratePR	
  
MEDIA,	
  AS	
  WE	
  KNOW	
  IT,	
  	
  
HAS	
  CHANGED	
  FOREVER	
  
In	
  Lieu	
  of	
  Halloween…	
  
Stories	
  that	
  Broke	
  via	
  Social	
  Media	
  
Different	
  Landscape.	
  




                             Same	
  Rules.	
  
Goals	
  of	
  Journalists	
  
•  Find/Source	
  interesting	
  stories	
  
	
  
•  Communicate	
  honest,	
  newsworthy	
  stories	
  

•  Bring	
  news	
  to	
  the	
  community	
  

•  Impress	
  their	
  editor	
  

•  Increase	
  readership	
  	
  

•  Establish	
  and	
  sustain	
  credibility	
  with	
  their	
  audience	
  
 
	
  
	
  
           Journalists	
  Use	
  Social	
  Media	
  
Uncover	
  news	
  tips 	
   	
       	
     	
     	
     	
  Gather	
  content	
  	
  
Stay	
  in	
  touch/Connect 	
        	
     	
     	
     	
  Discuss	
  trends	
  
Learn	
  people’s	
  reactions        	
     	
     	
     	
  Clarify	
  rumors 	
  	
  
Create	
  &	
  circulate	
  stories   	
     	
     	
     	
  Interact	
  with	
  readers	
  
Promote	
  publication	
  
	
  	
  
	
  
	
  	
  
The	
  Creative	
  Few:	
  
Tips	
  to	
  Connect:	
  
	
  
1.	
  Find	
  the	
  right	
  sources	
  
Tips	
  to	
  Connect:	
  
	
  
1.  Find	
  the	
  right	
  sources	
  
2.  Build	
  a	
  dialogue	
  with	
  reporters	
  online	
  
	
  
Tips	
  to	
  Connect:	
  
	
  
1.  Find	
  the	
  right	
  sources	
  
2.  Build	
  a	
  dialogue	
  with	
  reporters	
  online	
  
3.  Help	
  with	
  their	
  events	
  
	
  
Tips	
  to	
  Connect:	
  
	
  
1.  Find	
  the	
  right	
  sources	
  
	
  
2.  Build	
  a	
  dialogue	
  with	
  
     reporters	
  online	
  

3.  Help	
  with	
  their	
  events	
  

4.  Promote	
  their	
  stories	
  	
  
	
  
Tips	
  to	
  Connect:	
  
	
  
1.  Find	
  the	
  right	
  sources	
  
	
  
2.  Build	
  a	
  dialogue	
  with	
  reporters	
  online	
  

3.  Help	
  with	
  their	
  events	
  

4.  Promote	
  their	
  stories	
  	
  

5.  Monitor	
  so	
  you	
  can	
  	
  
be	
  a	
  helpful	
  resource	
  	
  
	
  
BONUS!	
  Tips	
  for	
  Engagement	
  
•  HARO	
  –	
  respond	
  immediately!	
  	
  
	
  
•  Digital	
  press	
  release	
  –	
  and	
  get	
  it	
  to	
  them!	
  

•  YouSendIt	
  photo	
  album/Dropbox	
  

•  Comment	
  on	
  their	
  stories	
  in	
  comment	
  feed	
  

•  Get	
  their	
  buy	
  in	
  before	
  hand!	
  	
  
Best	
  Job	
  in	
  the	
  World	
  Campaign	
  
Goode	
  Company’s	
  Texas	
  Tour	
  
Imperial	
  Sugar	
  Steviacane	
  
?
Q&A	
  
Thanks	
  for	
  listening!	
  	
  
            	
  
   713.446.6377	
  
  @AllieDanziger	
  
 integratePR.com	
  

Contenu connexe

Tendances

Telling Your Digital Story
Telling Your Digital StoryTelling Your Digital Story
Telling Your Digital Story
Kiera Stein
 
Power of digital story telling
Power of digital story tellingPower of digital story telling
Power of digital story telling
Reade_Beaudoin
 
Social Media: The promise for Public Health
Social Media: The promise for Public HealthSocial Media: The promise for Public Health
Social Media: The promise for Public Health
Tom Lyons
 
Rise ofcitizenjournalism part 2
Rise ofcitizenjournalism part 2Rise ofcitizenjournalism part 2
Rise ofcitizenjournalism part 2
klstar1
 
Lsm contemporary jewish museum onepage
Lsm contemporary jewish museum onepageLsm contemporary jewish museum onepage
Lsm contemporary jewish museum onepage
Beth Kanter
 

Tendances (20)

Telling Your Digital Story
Telling Your Digital StoryTelling Your Digital Story
Telling Your Digital Story
 
Sourcing and Verifying Social Content
Sourcing and Verifying Social ContentSourcing and Verifying Social Content
Sourcing and Verifying Social Content
 
Power of digital story telling
Power of digital story tellingPower of digital story telling
Power of digital story telling
 
Bright one - working with the media
Bright one  - working with the media Bright one  - working with the media
Bright one - working with the media
 
Leveraing Social Media to Amplify Your Message
Leveraing Social Media to Amplify Your MessageLeveraing Social Media to Amplify Your Message
Leveraing Social Media to Amplify Your Message
 
Control the Message
Control the MessageControl the Message
Control the Message
 
Social Media: The promise for Public Health
Social Media: The promise for Public HealthSocial Media: The promise for Public Health
Social Media: The promise for Public Health
 
Virginia Association of Museums (VAM) 2010 Conference: Museums Building Commu...
Virginia Association of Museums (VAM) 2010 Conference: Museums Building Commu...Virginia Association of Museums (VAM) 2010 Conference: Museums Building Commu...
Virginia Association of Museums (VAM) 2010 Conference: Museums Building Commu...
 
Rise ofcitizenjournalism part 2
Rise ofcitizenjournalism part 2Rise ofcitizenjournalism part 2
Rise ofcitizenjournalism part 2
 
#SMTulsa Social Media Summit by Cheryl Lawson
#SMTulsa Social Media Summit by Cheryl Lawson#SMTulsa Social Media Summit by Cheryl Lawson
#SMTulsa Social Media Summit by Cheryl Lawson
 
Get social media-ready for Giving Tuesday
Get social media-ready for Giving TuesdayGet social media-ready for Giving Tuesday
Get social media-ready for Giving Tuesday
 
Lsm contemporary jewish museum onepage
Lsm contemporary jewish museum onepageLsm contemporary jewish museum onepage
Lsm contemporary jewish museum onepage
 
S#!T PR People Do That Journalists Hate, Part 2
S#!T PR People Do That Journalists Hate, Part 2S#!T PR People Do That Journalists Hate, Part 2
S#!T PR People Do That Journalists Hate, Part 2
 
Meet Rallyverse
Meet RallyverseMeet Rallyverse
Meet Rallyverse
 
Media Relations 101: Making Headlines
Media Relations 101: Making HeadlinesMedia Relations 101: Making Headlines
Media Relations 101: Making Headlines
 
S%#t PR People Do That Journalists Hate
S%#t PR People Do That Journalists Hate S%#t PR People Do That Journalists Hate
S%#t PR People Do That Journalists Hate
 
Storytelling 2
Storytelling 2Storytelling 2
Storytelling 2
 
Social media
Social mediaSocial media
Social media
 
Social Media Planning for Public Transit Agencies
Social Media Planning for Public Transit AgenciesSocial Media Planning for Public Transit Agencies
Social Media Planning for Public Transit Agencies
 
Asia Charity Services - Social Media 2012
Asia Charity Services - Social Media 2012Asia Charity Services - Social Media 2012
Asia Charity Services - Social Media 2012
 

En vedette

2008 Lisbon Agenda
2008 Lisbon Agenda2008 Lisbon Agenda
2008 Lisbon Agenda
John Mills
 
рентгенологические особенности нозокомиальных микозов легких у онкологических...
рентгенологические особенности нозокомиальных микозов легких у онкологических...рентгенологические особенности нозокомиальных микозов легких у онкологических...
рентгенологические особенности нозокомиальных микозов легких у онкологических...
Алексеева Тамара Рубеновна
 
Лучевая диагностика осложнений в органах грудной полости после операций на ле...
Лучевая диагностика осложнений в органах грудной полости после операций на ле...Лучевая диагностика осложнений в органах грудной полости после операций на ле...
Лучевая диагностика осложнений в органах грудной полости после операций на ле...
Алексеева Тамара Рубеновна
 
Wytyczne Prezentacja Kpsw
Wytyczne Prezentacja KpswWytyczne Prezentacja Kpsw
Wytyczne Prezentacja Kpsw
guest8f8274
 
ייבוא ויצוא מועדפים באינטרנט אקספלורר
ייבוא ויצוא מועדפים באינטרנט אקספלוררייבוא ויצוא מועדפים באינטרנט אקספלורר
ייבוא ויצוא מועדפים באינטרנט אקספלורר
012 Smile
 
מצגת 012 netstat
מצגת 012   netstatמצגת 012   netstat
מצגת 012 netstat
012 Smile
 
The seven faces of advice
The seven faces of adviceThe seven faces of advice
The seven faces of advice
mmplus
 
Monavie Presentation
Monavie PresentationMonavie Presentation
Monavie Presentation
mattaadr
 
Using Social Media in Broadcasting Industry - Oregon Association of Broadcast...
Using Social Media in Broadcasting Industry - Oregon Association of Broadcast...Using Social Media in Broadcasting Industry - Oregon Association of Broadcast...
Using Social Media in Broadcasting Industry - Oregon Association of Broadcast...
Integrate
 
קישורית מוגבלת או חסרה
קישורית מוגבלת או חסרהקישורית מוגבלת או חסרה
קישורית מוגבלת או חסרה
012 Smile
 

En vedette (20)

2008 Lisbon Agenda
2008 Lisbon Agenda2008 Lisbon Agenda
2008 Lisbon Agenda
 
Dynamic learning of keyword-based preferences for news recommendation (WI-2014)
Dynamic learning of keyword-based preferences for news recommendation (WI-2014)Dynamic learning of keyword-based preferences for news recommendation (WI-2014)
Dynamic learning of keyword-based preferences for news recommendation (WI-2014)
 
MEDELOS
MEDELOSMEDELOS
MEDELOS
 
рентгенологические особенности нозокомиальных микозов легких у онкологических...
рентгенологические особенности нозокомиальных микозов легких у онкологических...рентгенологические особенности нозокомиальных микозов легких у онкологических...
рентгенологические особенности нозокомиальных микозов легких у онкологических...
 
Iceberg, Dead Ahead - Lessons From Aviation Disasters
Iceberg, Dead Ahead - Lessons From Aviation DisastersIceberg, Dead Ahead - Lessons From Aviation Disasters
Iceberg, Dead Ahead - Lessons From Aviation Disasters
 
Лучевая диагностика осложнений в органах грудной полости после операций на ле...
Лучевая диагностика осложнений в органах грудной полости после операций на ле...Лучевая диагностика осложнений в органах грудной полости после операций на ле...
Лучевая диагностика осложнений в органах грудной полости после операций на ле...
 
Oregon/Washington Association of Broadcasters AM presentation
Oregon/Washington Association of Broadcasters AM presentationOregon/Washington Association of Broadcasters AM presentation
Oregon/Washington Association of Broadcasters AM presentation
 
Wytyczne Prezentacja Kpsw
Wytyczne Prezentacja KpswWytyczne Prezentacja Kpsw
Wytyczne Prezentacja Kpsw
 
ייבוא ויצוא מועדפים באינטרנט אקספלורר
ייבוא ויצוא מועדפים באינטרנט אקספלוררייבוא ויצוא מועדפים באינטרנט אקספלורר
ייבוא ויצוא מועדפים באינטרנט אקספלורר
 
Tv Tulee Nettiin - Myyteistä On Moneksi Ja Tunteita Ja Kipupisteitä Ohjelmie...
Tv Tulee Nettiin - Myyteistä On Moneksi Ja Tunteita Ja Kipupisteitä  Ohjelmie...Tv Tulee Nettiin - Myyteistä On Moneksi Ja Tunteita Ja Kipupisteitä  Ohjelmie...
Tv Tulee Nettiin - Myyteistä On Moneksi Ja Tunteita Ja Kipupisteitä Ohjelmie...
 
מצגת 012 netstat
מצגת 012   netstatמצגת 012   netstat
מצגת 012 netstat
 
Zadania 1
Zadania 1Zadania 1
Zadania 1
 
Oregon/Washington Association of Broadcasters PM Presentation
Oregon/Washington Association of Broadcasters PM PresentationOregon/Washington Association of Broadcasters PM Presentation
Oregon/Washington Association of Broadcasters PM Presentation
 
The seven faces of advice
The seven faces of adviceThe seven faces of advice
The seven faces of advice
 
Redefining Public Relations in Age of Social Media
Redefining Public Relations in Age of Social MediaRedefining Public Relations in Age of Social Media
Redefining Public Relations in Age of Social Media
 
Monavie Presentation
Monavie PresentationMonavie Presentation
Monavie Presentation
 
Pr-Casekimara
Pr-CasekimaraPr-Casekimara
Pr-Casekimara
 
Using Social Media in Broadcasting Industry - Oregon Association of Broadcast...
Using Social Media in Broadcasting Industry - Oregon Association of Broadcast...Using Social Media in Broadcasting Industry - Oregon Association of Broadcast...
Using Social Media in Broadcasting Industry - Oregon Association of Broadcast...
 
E&e
E&eE&e
E&e
 
קישורית מוגבלת או חסרה
קישורית מוגבלת או חסרהקישורית מוגבלת או חסרה
קישורית מוגבלת או חסרה
 

Similaire à The Power of Integrating Social and Traditional PR

From Publicity to Real Public Relations
From Publicity to Real Public RelationsFrom Publicity to Real Public Relations
From Publicity to Real Public Relations
CrushIQ
 
How to write newsworthy articles
How to write newsworthy articlesHow to write newsworthy articles
How to write newsworthy articles
Simone Collins
 

Similaire à The Power of Integrating Social and Traditional PR (20)

Jcc manhattan boot camp
Jcc manhattan boot campJcc manhattan boot camp
Jcc manhattan boot camp
 
Ritu Sharma - Using Twitter for Social Change
Ritu Sharma - Using Twitter for Social ChangeRitu Sharma - Using Twitter for Social Change
Ritu Sharma - Using Twitter for Social Change
 
UJA Agencies
UJA AgenciesUJA Agencies
UJA Agencies
 
How to Change the World Using Twitter
How to Change the World Using TwitterHow to Change the World Using Twitter
How to Change the World Using Twitter
 
Lecture 3 writing news for social media
Lecture 3   writing news for social mediaLecture 3   writing news for social media
Lecture 3 writing news for social media
 
Maine Association of Broadcasters - How to Make Money with Social Media
Maine Association of Broadcasters - How to Make Money with Social MediaMaine Association of Broadcasters - How to Make Money with Social Media
Maine Association of Broadcasters - How to Make Money with Social Media
 
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...
 
Hitting the Headlines
Hitting the HeadlinesHitting the Headlines
Hitting the Headlines
 
Planning Media Strategy (Workshop presentation By Rob Dyson, Public Relation...
Planning Media Strategy  (Workshop presentation By Rob Dyson, Public Relation...Planning Media Strategy  (Workshop presentation By Rob Dyson, Public Relation...
Planning Media Strategy (Workshop presentation By Rob Dyson, Public Relation...
 
Making the most of the media | Small charities communications conference | 12...
Making the most of the media | Small charities communications conference | 12...Making the most of the media | Small charities communications conference | 12...
Making the most of the media | Small charities communications conference | 12...
 
Heidi sullivan-blogger-outreach
Heidi sullivan-blogger-outreachHeidi sullivan-blogger-outreach
Heidi sullivan-blogger-outreach
 
Goose Island: Social Media Seen Through a Glass
Goose Island: Social Media Seen Through a GlassGoose Island: Social Media Seen Through a Glass
Goose Island: Social Media Seen Through a Glass
 
Improve your fundraiser in 5 steps
Improve your fundraiser in 5 stepsImprove your fundraiser in 5 steps
Improve your fundraiser in 5 steps
 
From Publicity to Real Public Relations
From Publicity to Real Public RelationsFrom Publicity to Real Public Relations
From Publicity to Real Public Relations
 
Always-on Digital Marketing: 7 Things We've Learned by Zeus Jones
Always-on Digital Marketing: 7 Things We've Learned by Zeus JonesAlways-on Digital Marketing: 7 Things We've Learned by Zeus Jones
Always-on Digital Marketing: 7 Things We've Learned by Zeus Jones
 
How to write newsworthy articles
How to write newsworthy articlesHow to write newsworthy articles
How to write newsworthy articles
 
Building a Global Netwok
Building a Global NetwokBuilding a Global Netwok
Building a Global Netwok
 
Social Media for Teachers
Social Media for Teachers Social Media for Teachers
Social Media for Teachers
 
Social crush victoria harres
Social crush   victoria harresSocial crush   victoria harres
Social crush victoria harres
 
Be The Change Course 2015 Media Activism 101
Be The Change Course 2015 Media Activism 101Be The Change Course 2015 Media Activism 101
Be The Change Course 2015 Media Activism 101
 

Plus de Integrate

Airports and Social Media
Airports and Social MediaAirports and Social Media
Airports and Social Media
Integrate
 

Plus de Integrate (8)

Pivot don't pause pr
Pivot don't pause prPivot don't pause pr
Pivot don't pause pr
 
Greater Houston Restaurant Association - Social Media, Reputation Management ...
Greater Houston Restaurant Association - Social Media, Reputation Management ...Greater Houston Restaurant Association - Social Media, Reputation Management ...
Greater Houston Restaurant Association - Social Media, Reputation Management ...
 
Airports and Social Media
Airports and Social MediaAirports and Social Media
Airports and Social Media
 
Social Media 101- CEO Network Group
Social Media 101- CEO Network GroupSocial Media 101- CEO Network Group
Social Media 101- CEO Network Group
 
IPR GVB presentation 6.18.2012
IPR GVB presentation 6.18.2012IPR GVB presentation 6.18.2012
IPR GVB presentation 6.18.2012
 
Crisis Communications - How to Manage a Crisis with Proper PR and Social Media
Crisis Communications - How to Manage a Crisis with Proper PR and Social MediaCrisis Communications - How to Manage a Crisis with Proper PR and Social Media
Crisis Communications - How to Manage a Crisis with Proper PR and Social Media
 
Social Media for Beginners and Advanced Social Media, Integrated Marketing Su...
Social Media for Beginners and Advanced Social Media, Integrated Marketing Su...Social Media for Beginners and Advanced Social Media, Integrated Marketing Su...
Social Media for Beginners and Advanced Social Media, Integrated Marketing Su...
 
Speak your Voice: IS Conference 9.16.10
Speak your Voice: IS Conference 9.16.10Speak your Voice: IS Conference 9.16.10
Speak your Voice: IS Conference 9.16.10
 

Dernier

Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Nauman Safdar
 

Dernier (20)

Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxQSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
 
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableBerhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
 
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail AccountsBuy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 

The Power of Integrating Social and Traditional PR

  • 1. The  Power  of   Integrating     Social  &  Traditional  PR  
  • 3.
  • 4.
  • 5. MEDIA,  AS  WE  KNOW  IT,     HAS  CHANGED  FOREVER  
  • 6. In  Lieu  of  Halloween…  
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Stories  that  Broke  via  Social  Media  
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Different  Landscape.   Same  Rules.  
  • 18. Goals  of  Journalists   •  Find/Source  interesting  stories     •  Communicate  honest,  newsworthy  stories   •  Bring  news  to  the  community   •  Impress  their  editor   •  Increase  readership     •  Establish  and  sustain  credibility  with  their  audience  
  • 19.       Journalists  Use  Social  Media   Uncover  news  tips            Gather  content     Stay  in  touch/Connect          Discuss  trends   Learn  people’s  reactions        Clarify  rumors     Create  &  circulate  stories        Interact  with  readers   Promote  publication            
  • 21. Tips  to  Connect:     1.  Find  the  right  sources  
  • 22. Tips  to  Connect:     1.  Find  the  right  sources   2.  Build  a  dialogue  with  reporters  online    
  • 23. Tips  to  Connect:     1.  Find  the  right  sources   2.  Build  a  dialogue  with  reporters  online   3.  Help  with  their  events    
  • 24. Tips  to  Connect:     1.  Find  the  right  sources     2.  Build  a  dialogue  with   reporters  online   3.  Help  with  their  events   4.  Promote  their  stories      
  • 25. Tips  to  Connect:     1.  Find  the  right  sources     2.  Build  a  dialogue  with  reporters  online   3.  Help  with  their  events   4.  Promote  their  stories     5.  Monitor  so  you  can     be  a  helpful  resource      
  • 26. BONUS!  Tips  for  Engagement   •  HARO  –  respond  immediately!       •  Digital  press  release  –  and  get  it  to  them!   •  YouSendIt  photo  album/Dropbox   •  Comment  on  their  stories  in  comment  feed   •  Get  their  buy  in  before  hand!    
  • 27. Best  Job  in  the  World  Campaign  
  • 31. Thanks  for  listening!       713.446.6377   @AllieDanziger   integratePR.com  

Notes de l'éditeur

  1. +845 million usersLargest demo is 21-24 and then 35-44
  2. 140 million active usersTweet 340 million tweets / dayMore females and they are 31-49
  3. #Worldseries 154K#SFGiants #350KDetroit Tigers - #Tigers 196KTotal tweets – 701KSF Giants matched Obama’s Klout score last week
  4. Hudson river plane crashRoyal weddingWhitney houston’s deathOsama bin laden death and raid
  5. 13K newspaper journalists have lost their jobs25% smaller staff
  6. A visualization showing the adopting of Twitter across the United States. From late March 2006 through the early August 2009, nearly 3.5 million people signed up for twitter. 2.3 million of those users signed up in the 408 cities displayed here.Spikes in Twitter adoption corresponded with news coverage. One example was Ashton Kutcher’s challenge to CNN to see who could attract 1 million followers first. Kutcher won by half an hour, gaining an invite from Oprah Winfrey who also sent out her very first tweet. As news about Twitter increased, so did its number of users.
  7. The story of Hurricane Sandy unfolded quickly on social media: a poignant photo of soldiers standing guard at the Tomb of the Unknowns, a picture of a giant wave slamming into the Statue of Liberty and a TV report that 3 feet of water flooded the New York Stock Exchange.
  8. Connect with reporters onlineHow can you build a better relationship through online channels available?What is the way they like to interact?What are some creative ways you can engage them in an online campaign?
  9. 1,100 TV placements in the US in the first 2 days400K new visitors to the site in one day and 1 million the next dayabout 35K applicants
  10. Austin, San Antonio, Fort Worth, Round Top, Gruene, Houston
  11. In a mere three months, Imperial Sugar gave away over 75,000 samples to Facebook users. Integrate Public Relations garnered more than 52,000 active users on their Facebook page; the social media page received over 7,000 likes and over 500 users posted positive feedback about the product on the page.By proactively using traditional public relations campaigns and social media outlets, the stevia sweetener is now nationally recognized and is being requested and enjoyed by the masses, inside and outside of Texas.