Integrate PR is an award-winning social media and public relations agency that stays true to traditional PR roots while embracing the limitless strategic possibilities available through direct communication with your target audiences via social media.
18. Goals
of
Journalists
• Find/Source
interesting
stories
• Communicate
honest,
newsworthy
stories
• Bring
news
to
the
community
• Impress
their
editor
• Increase
readership
• Establish
and
sustain
credibility
with
their
audience
19. Journalists
Use
Social
Media
Uncover
news
tips
Gather
content
Stay
in
touch/Connect
Discuss
trends
Learn
people’s
reactions
Clarify
rumors
Create
&
circulate
stories
Interact
with
readers
Promote
publication
22. Tips
to
Connect:
1. Find
the
right
sources
2. Build
a
dialogue
with
reporters
online
23. Tips
to
Connect:
1. Find
the
right
sources
2. Build
a
dialogue
with
reporters
online
3. Help
with
their
events
24. Tips
to
Connect:
1. Find
the
right
sources
2. Build
a
dialogue
with
reporters
online
3. Help
with
their
events
4. Promote
their
stories
25. Tips
to
Connect:
1. Find
the
right
sources
2. Build
a
dialogue
with
reporters
online
3. Help
with
their
events
4. Promote
their
stories
5. Monitor
so
you
can
be
a
helpful
resource
26. BONUS!
Tips
for
Engagement
• HARO
–
respond
immediately!
• Digital
press
release
–
and
get
it
to
them!
• YouSendIt
photo
album/Dropbox
• Comment
on
their
stories
in
comment
feed
• Get
their
buy
in
before
hand!
Hudson river plane crashRoyal weddingWhitney houston’s deathOsama bin laden death and raid
13K newspaper journalists have lost their jobs25% smaller staff
A visualization showing the adopting of Twitter across the United States. From late March 2006 through the early August 2009, nearly 3.5 million people signed up for twitter. 2.3 million of those users signed up in the 408 cities displayed here.Spikes in Twitter adoption corresponded with news coverage. One example was Ashton Kutcher’s challenge to CNN to see who could attract 1 million followers first. Kutcher won by half an hour, gaining an invite from Oprah Winfrey who also sent out her very first tweet. As news about Twitter increased, so did its number of users.
The story of Hurricane Sandy unfolded quickly on social media: a poignant photo of soldiers standing guard at the Tomb of the Unknowns, a picture of a giant wave slamming into the Statue of Liberty and a TV report that 3 feet of water flooded the New York Stock Exchange.
Connect with reporters onlineHow can you build a better relationship through online channels available?What is the way they like to interact?What are some creative ways you can engage them in an online campaign?
1,100 TV placements in the US in the first 2 days400K new visitors to the site in one day and 1 million the next dayabout 35K applicants
Austin, San Antonio, Fort Worth, Round Top, Gruene, Houston
In a mere three months, Imperial Sugar gave away over 75,000 samples to Facebook users. Integrate Public Relations garnered more than 52,000 active users on their Facebook page; the social media page received over 7,000 likes and over 500 users posted positive feedback about the product on the page.By proactively using traditional public relations campaigns and social media outlets, the stevia sweetener is now nationally recognized and is being requested and enjoyed by the masses, inside and outside of Texas.