Making use of social networks for business

1. Catch Me On Facebook, LinkedIn, MySpace: On-line Social Networking for Business and Marketing

2. 6 Degrees of Separation

3. 2 Degrees to the Queen

4. 2 Degrees to the Queen

5. 2 Degrees to the Queen

6. 2 Degrees to the Queen

7. 4 Degrees of R2D2

8. 4 Degrees of R2D2

9. 4 Degrees of R2D2

10. 4 Degrees of R2D2

11. 4 Degrees of R2D2

12. Need for Connection

13. Myspace: 110 million users

14. Facebook: 60 million active users

15. What is a social network?

16. Profiles

17. Ways to establish visible “friendship” connections with other users

18. Methods to share information one-to-one and one-to-many

19. Shared Activities

20. What is a Social Network? Profiles Visible Connections One-to-One and One-to-Many communication Shared Activities

21. Tons of Social Networks

41. Let’s Get Nerdy!

42. Sarnoff’s Law Network Value = n

43. Watch my show!

44. 5

45. Metcalfe’s Law Network Value = n(n-1)

47. 2

48. 20

49. Reed’s Law Network Value = 2 n –n-1

54. Let’s look at this another way Blatant use of clip art ahead! ! WARNING

55. Social Networks Are Just Like Parties

56. Hey Yal! Listen up!

57. No one talks To the squid 

63. The Power of Weak Ties!

64. This is a really weak tie!

65. Weak Ties Mark Granovetter (1973) “The Strength of the Weak Ties” H O O

66. A B C

68. Quality of Connections

69. Types of Social Networks

70. Massive

71. Valid email only requirement

72. Affinity Based

73. Common interest

74. Custom features dedicated to the interest

75. Geographic

76. Place Related

77. Mobile location based networks

78. Walled Gardens

79. Invitation only

80. Internal or special purpose

81. Activity Based

82. Formed around a purposeful activity

83. Social network is secondary to the task

84. Now you know… Types of SNS Why SNS work Examples of SNS Mechanics of SNS

85. After the break… 5 for 5 Tips What’s your SNS strategy? Joining a SNS or Creating one? What to do today

86. ? Join Create OR

87. ? Individual Company OR

88. ? Networking Reputation OR

89. ? Internal External OR

90. 5 Tips!! SNS Strategy

91. New Opportunities

92. Join Linked In get recommendations from previous employers

93. Start a blog push links to a local SNS or one dedicated to your field

94. Connect w/Companies find current employees of the companies you’re interested in

95. Clean up your online image

96. Connect with alumni for internships, advice

97. Entrepreneur

98. Find new employees

99. Network you never know where your next opportunity will come from

100. Link to other entrepreneurs

101. Clean up your online image

102. Make your small company look big create a community

103. Internal Communication

104. Encourage corporate culture

105. Virtual water cooler

106. Connect distant employees

107. Give your company a “face” employee profiles add humanity

108. Invite collaboration on company issues

109. Marketing to Customers

110. Create SNS Apps to your target demographic

111. Coolness factor don’t sell the product, sell a community around the product

112. Build an army of evangelists

113. Access to experts leverage your resources

114. Collect data about customers, feedback

115. Marketing B-B

116. Create a network of customers

117. Reputation and authority

118. Create a niche through conversation

119. Clean up your online image

120. Track opinion of your product by facilitating the conversation

121. SNS Etiquette

122. “ advertise” Don’t

123. be a troll Don’t

124. Forget who is watching Don’t

125. Be a stalker Don’t

126. Spam your network with app invites Don’t

127. participate Do

128. Be yourself Do

129. Choose quality over quantity Do

130. Reconnect Do

131. Contribute Do

132. Be a Person, Not a Product Do

133. What You Can Do Today

134. Start discussing your company’s social strategy

135. Join Linkedin.com Facebook.com SmallerIndiana.com Become my friend!