Business and competitive intelligence in china (short lessons)

Business and Competitive
Intelligence in China
www.china-business-connect.com
@intelligence2a

how doing business with China Company:
trainings, step-by-step guides, reports, case studies

How does a company
get that competitive
edge?

China Business Connect: Trainings, Step-by-Step Guides support@china-business-connect.com
© china-business-connect.com www.China-Business-Connect.com

Strategic intelligence is a first step
 This means making informed business decisions
quickly.
 Managers need market mapping, deep understanding
of supply chains, knowledge of where the decisions are
made and of who controls what and where.
 The very nature of strategic intelligence means that
much of what researchers discover is new and
surprising.


What exactly is strategic or competitive intelligence?

Marketing

Customer
Market Entry
Loyalty

Business
and
Competitive
Intelligence
Change Employee
Management Retention

Business
Communications
Development


Cultural considerations
 The culture-specific aspects of a market always present
an interesting challenge to the business intelligence
professional and China is certainly no disappointment
in that respect.
 Protecting information is an important characteristic
of the local culture, along with a reluctance to be held
responsible for losing it. If a research respondent
perceives any risk associated with releasing
information or providing feedback, they will often
choose to simply provide no response at all.


Cultural considerations

• Firstly, there’s communication.
1

• Secondly, is the approach to information collection and dissemination.
2
• Another key aspect of the local culture which is often overlooked is its sheer
enormity. In a market the size of China, geographic differences are wide and
3 industries are often fragmente.

Patience is a virtue – admit early on in the strategic
intelligence process that you are never going to have enough data and work
to piece together parts of the puzzle over time.


Looking ahead
 The market is complex and ever changing. Strategic
business decisions must be informed by strategic
intelligence, which includes insight into customer,
market and competitor behaviour.
 Specialized analysis, individually tailored solutions and
valued insight must all be taken into consideration.
 In China, guesswork just doesn’t cut it.


Competitive Intelligence Trainings
 Inside full edition of Course:
 how competitive intelligence (CI) works, including some of the
techniques used to conduct competitive intelligence
 and is aimed for CEOs, Top Managers, Managers, Marketing and PR
managers interested in using the Competitive Intelligence concept.
 Language: English.
 Target audience: CEOs, Top Managers, Managers, Marketing
and PR managers.
 Professionally-recorded audio lessons: 12 mp3 audio
files, Recording duration: 96 minutes
 61 page Competitive Intelligence Startup Level 1 and
Level 2 – (Adobe PDF file)
 69 slide presentation on Competitive Intelligence Startup
Course, Level 1 and Level 2 (PowerPoint .pptx file,Adobe
PDF file)
 20 ready-to-use Competitive Intelligence templates
(Word .docx file,Adobe PDF file)

Buy full version of Competitive Intelligence Startup Course,
Level 1 and Level 2
www.Intelligence2act.com
for $148.5 Save 25%

more information
about
China Business Training,
free packs and trial version in:
www.china-business-connect.com
how doing business with China Company:
trainings, step-by-step guides, reports, case studies

Business and competitive intelligence in china (short lessons)

Recommandé

Recommandé

Contenu connexe

Plus de Martin Brunet

Plus de Martin Brunet (20)

Dernier

Dernier (20)

Business and competitive intelligence in china (short lessons)