Athabasca University implemented IntelliResponse to handle student queries, which has resulted in a 500% return on investment by automating over 20,000 queries per month and saving staff time for more consultative conversations. IntelliResponse has increased self-service through AskAU while eliminating emails and allowing the university to handle a 52% increase in student queries with only a 13% increase in staff. The success of IntelliResponse at Athabasca University demonstrates the benefits of conversational AI for improving student service.