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"The Rumors of My Death
Have Been
Greatly Exaggerated.“
Mark Twain
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Top 3 Priorities for 2013
Source: 2013 Shop.org State of Retail Online
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Lush Batch & Blast Ideas for 2013
Small is the new big!
•Move to smaller “postcard” format
•Smaller campaigns to more segments
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2012 2013
2.3% CTR 4.1% CTR
PARADOX OF CHOICE?
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Open
Rate
Click
Rate
Conversio
n Rate
% of
Campaig
n
52.3% 23.9% 8.6% 57%
48.5% 27.1% 7.3% 43%
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Large Cart
Alert Trigger
Send a trigger email to
CSR regarding large
abandoned baskets
Recommended
Products
Adaptive re-use of a
fixed asset from website
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Cart Abandonment with Social Proof
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Key Takeaways
• Consider Mobile
– Responsive Design
• Focus on Acquisition
– Modal Pop-up
• Tune Batch & Blast
– No less than once per week .. Content is king
– Small is new big
• Automated Triggers Drive Revenue
– Have Abandonment Issues?
• Content Ideas
– Social Proof