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Twitter

Acquiring new customers
& servicing existing ones




Cairo, December 20th

Fady Ramzy
Interact Egypt country Manager
So, how is it going over
                      TWITTER
                  at the Moment?


              #followinteract
                  #SMMC
2   Twitter                    20/12/2010
Visits to twitter.com grew more than


 142%                from MENA
 between June 2009 & June 2010




http://www.spotonpr.com/menatwittersurvey/
 3      Twitter                              20/12/2010
How good is your Customer care?




4                          20/12/2010
     Twitter
The 140
characters
Goldmine
Step 1: Listen, then listen & Listen


 Understand how your customers & competitors use Twitter


 Monitor tweets about your brand: twitter search, tweetscan


 Identify influencers: Klout score, twittergrader


 Understand and find friends: Friend and follow




  6                                                  20/12/2010
         Twitter
Step 2: Determine your goals & Profile

 Prioritize your needs


 Build a plan: Identity, resources, timeline, budgets


 Determine profiles: Personal or Branded?




  7                                                      20/12/2010
         Twitter
Step 3: Build & Promote your Twitter identity




 8                            20/12/2010
     Twitter
Step 3: Build & Promote your Twitter identity




 9                            20/12/2010
     Twitter
Step 3: Build & Promote your Twitter identity




 10                           20/12/2010
      Twitter
Step 4: Respond & engage

 Be there!


 Position yourself as a knowledgeable and
  trustworthy expert in your domain


 80/20: 80% personal & conversational, 20% about
  the company I work for




  11                                                20/12/2010
        Twitter
Step 4: Respond & engage


 Share useful info: your blog, your website?


 Share links: tweetmeme


 Share photos and videos


 Invite users to share




  12                                            20/12/2010
        Twitter
Customer
 care?
Customer care: Why?

 Quick problem resolutions


 Cost reduction


 Promoting Brand image: Manage, track, study & respond properly!




  14                                               20/12/2010
        Twitter
Customer care: Presence and response

 make your Twitter presence known


 Respond quickly and transparently


 Be authentic and transparent




  15                                  20/12/2010
        Twitter
Serious
 cases
http://www.spotonpr.com/menatwittersurvey/
 17     Twitter                              20/12/2010
http://www.spotonpr.com/menatwittersurvey/
 18     Twitter                              20/12/2010
$                     $

19             20/12/2010
     Twitter
Egyptian
Cases?
Vodafone Egypt




 21              20/12/2010
      Twitter
Vodadone Egypt




 22              20/12/2010
      Twitter
Mobinil




 23             20/12/2010
      Twitter
Mobinil




 24             20/12/2010
      Twitter
Interact Egypt
                            7B Omar Shaaban,
                            Nasr city, Cairo
     Grazie!                http://Egypt.interact.it

      ‫شكرا‬
                            Fady Ramzy
                            Fady@interact.mobi
                            Twitter: @Cyberzizo
                            Linkedin: Fady Ramzy




               20/12/2010
25

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Twitter - How to use it to acquire new customers and service existing ones

  • 1. Twitter Acquiring new customers & servicing existing ones Cairo, December 20th Fady Ramzy Interact Egypt country Manager
  • 2. So, how is it going over TWITTER at the Moment? #followinteract #SMMC 2 Twitter 20/12/2010
  • 3. Visits to twitter.com grew more than 142% from MENA between June 2009 & June 2010 http://www.spotonpr.com/menatwittersurvey/ 3 Twitter 20/12/2010
  • 4. How good is your Customer care? 4 20/12/2010 Twitter
  • 6. Step 1: Listen, then listen & Listen  Understand how your customers & competitors use Twitter  Monitor tweets about your brand: twitter search, tweetscan  Identify influencers: Klout score, twittergrader  Understand and find friends: Friend and follow 6 20/12/2010 Twitter
  • 7. Step 2: Determine your goals & Profile  Prioritize your needs  Build a plan: Identity, resources, timeline, budgets  Determine profiles: Personal or Branded? 7 20/12/2010 Twitter
  • 8. Step 3: Build & Promote your Twitter identity 8 20/12/2010 Twitter
  • 9. Step 3: Build & Promote your Twitter identity 9 20/12/2010 Twitter
  • 10. Step 3: Build & Promote your Twitter identity 10 20/12/2010 Twitter
  • 11. Step 4: Respond & engage  Be there!  Position yourself as a knowledgeable and trustworthy expert in your domain  80/20: 80% personal & conversational, 20% about the company I work for 11 20/12/2010 Twitter
  • 12. Step 4: Respond & engage  Share useful info: your blog, your website?  Share links: tweetmeme  Share photos and videos  Invite users to share 12 20/12/2010 Twitter
  • 14. Customer care: Why?  Quick problem resolutions  Cost reduction  Promoting Brand image: Manage, track, study & respond properly! 14 20/12/2010 Twitter
  • 15. Customer care: Presence and response  make your Twitter presence known  Respond quickly and transparently  Be authentic and transparent 15 20/12/2010 Twitter
  • 19. $ $ 19 20/12/2010 Twitter
  • 21. Vodafone Egypt 21 20/12/2010 Twitter
  • 22. Vodadone Egypt 22 20/12/2010 Twitter
  • 23. Mobinil 23 20/12/2010 Twitter
  • 24. Mobinil 24 20/12/2010 Twitter
  • 25. Interact Egypt 7B Omar Shaaban, Nasr city, Cairo Grazie! http://Egypt.interact.it ‫شكرا‬ Fady Ramzy Fady@interact.mobi Twitter: @Cyberzizo Linkedin: Fady Ramzy 20/12/2010 25