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1. AgTech Company & B2B E-Commerce
Marketplace for Agri-inputs

2. Topic Slide No. Topic Slide No.
Our Presence 3 Appendices 20
Desta - Linked, Decentralized and Self-
Sustaining Platform
4 a. Agri Ecosystem Today 21
Benefits to Retailers 5 b. The importance of Dealer in the ecosystem 22
Benefits to Manufacturers 6 c. Desta Products 23-34
Benefits to Farmers 7 d. Siddhi Kisan - Mobile App for Farmers 25-27
Our services for Manufacturers 8 e. Siddhi Dealer - Mobile App for Dealers 28-33
Registration & order process on E-commerce
portal
9-10 f. Remarketing to the farmers 34
Multi-Channel promotion of Product schemes 11-15 g. Market insights to the Manufacturer 35
Benefits of Linking the Ag-ecosystem 16 h. Desta Model - Summary 36
Business Traction 17 f. Desta’s Brand Ambassadors and Testimonials 37-39
Our Strength and Differentiators 18 g. Rewards 40
Core Team 19 h. About Investor 41
Table of Contents

3. Our Presence
Districts with dealers
online
Call centre team
Field + Call centre
team
Dealers3000+
Farmers
Network of Dealers and Farmers all over
Maharashtra 3.5 lakh+

4. DB
Desta - Linked, Decentralized and Self-Sustaining Platform
Manufacturer
Shop goes online,
Runs customized
promotion of products
Pricing insights, Product reviews, Product
performance, competing product analysis
Dealer FarmerBuilds customer base,
Cash transactions
Orders products
from 100+ Sellers
on e-commerce
1. Better market access to farmers by bringing in transparency in the system leading to fair pricing and knowledge sharing
2. Building strong partnerships with:
a) Agri Manufacturers – who gain from the additional dealers on Desta’s system and run promotions effectively
b) Retailers who help us go deep by running schemes for farmers around their shop

5. Benefits to Retailers
▪ Best performing products in dealer’s region
▪ Network with farmers inquiring products on the app
▪ Purchase patterns of Farmers in the region
▪ Benchmarking of the live schemes
Dealers bring their loyal customers on the app and run their own offers which attracts more farmers on
app. On Desta platform dealers will generate additional business of $90,000 in 5 years.
Buy directly from 100s of manufacturers on the e-commerce platform
Sell products from the shop to the farmers in the nearby villages
▪ 5000+ Agri-inputs to choose from across 40+ categories
▪ Special offers around the year
▪ Simple sign-in process
▪ No security deposit

6. Benefits to Manufacturers
Effective Promotion of products both to farmers and
retailers
On ground promotion
by Desta Field Staff
Online promotion through
multiple platforms
Products visible to the farmer on app
tagged to personal profile page of
dealers
Order generation by Desta field sales and call centre teams
Dealer inbound inquires generated through Desta marketing team
Additional sale through a new network of retailers
Manufacturer coming in as a SaaS customer run special schemes for their dealers to clear stock and ultimately helps
pass benefits to the farmers. In other words, they build a loyal customer base.
Marketing optimization
Farmers on Desta platform are live - the companies can interact, re-market and re-target multiple times

7. Benefits to Farmers
Success stories of 31 progressive
farmers, Product demos of 10
manufacturers
20,000+ likes, comments and shares
Product schemes
(Retailers, manufacturers & Desta)
Avg. 1000 live schemes/
district
# schemes: 33,946
Best practices on Agriculture
+ Networking
Reward points
Redemption against product
booking or selected gifts
Farmers buying from Siddhi Kisan app, save 2 weeks of their annual household income

8. Our services for Manufacturers
▪ Product listing on DestaMart - B2B agri-input e-commerce portal
▪ Product promotion to 40,000+ dealers through Facebook, SMS, WhatApp
▪ Order generation by Desta field sales and call centre teams
▪ Fees: Fixed percentage of commission against each transaction
Product sales through DestaMart
Promotion through SaaS
▪ Access to Desta’s Tech products, Siddhi Kisan - Mobile app for Farmers to get all products at
lowest rate at the nearest dealer and Siddhi Dealer - E-commerce and promotion tool for dealers
▪ Product promotion to 1,00,000+ farmers and 3000+ dealers on Desta platform
▪ Manufacturer’s products and schemes will be always on the top for their own dealers and farmers
live on Desta platform
▪ Brand building both in farmer's and dealer across Maharashtra
▪ Fees: Fixed annual charges against unlimited usage of Desta platform

9. Registration process on E-commerce portal
Order generation from the dealers by Desta Call centre, Field team
and
through multichannel promotion
Manufacturer’s products go live on DestaMart once signup
formalities are complete. Dealers can now view the
products and pricing to order
+ +
For all e-commerce orders, the respective Dealer’s profile page goes live on all the Farmer apps around his shop. The
farmer can see all products on scheme from this shop and can book, call or visit to purchase from the dealer

10. RBI regulated
Nodal account
2. Order processing
& confirmation
1a. Order placement
based on farmer insights 3. Details of the
order & dealer sent
to the Ag-
Manufacturer
6. Payment released to
Desta & Ag-Manufacturer
1b. Online payment
Order
✓ 5. Product received
4. Support & coordination
Ag-ManufacturerAg-Dealer
Product Ordering Process on E-commerce portal

11. Multi-Channel promotion of Product schemes
Whatsapp, Facebook, SMS
Promotion of products to Desta dealers
Product sale to Desta dealers
DestaMart
12 Field sales executives and 10 call centre members
meet/ call dealers to generate demand and handle
dealer inbound inquires generated through
promotion. Order is placed by them on cash and carry
on the B2B ecommerce marketplace – DestaMart
Product offers are promoted to the Desta dealers
through SMS, Facebook and WhatsApp

12. Multi-Channel promotion of Product schemes
Products go live of Farmer app
Dealer’s profile page
on Farmer app
On ordering products from DestaMart, dealer’s
profile page is created on Siddhi Kisan, the farmer
app. His shop is now live along with all the purchased
products as scheme to farmers around him.
Farmers can then book products to buy from his shop.
Promotion of dealer’s product schemes at farmer meeting
Field teams of Desta and manufacturer promotes the
company’s products using the Siddhi Kisan app.
Information on the products and dealer locations
where they can buy from is available on the app
Desta has built network of 270+ Village Ambassadors- known as KrishiDoot, across Maharashtra. They are well networked influential farmers, willing to help farming
community in their village.
KrishiDoots help Desta organize farmer meetings. They also promote Siddhi Kisan app and product schemes available on it to the farmers through personal visits.
Product booking
page

13. Give missed call Get SMS with app
download link
Multi-Channel promotion of Product schemes
App notification and SMS to dealer Product request on
Siddhi Dealer app
Missed call service to bring farmers on app
Field team shares a missed call number with the
farmers to get them download the app to their
phones and avail benefits
Gathering bulk product requirement from the farmers
During farmer meeting field team gathers bulk
requirement from the farmers for the partner
company’s products. This information is then digitized
and added to Siddhi Dealer app
Dealers are automatically notified about farmer
requirements through app notifications and SMS

14. Facebook post and
App notification
SMS
Informative post on
Bodhi Tree
Multi-Channel promotion of Product schemes
Call to
dealer
Dealer view of Siddhi
Kisan app
Dealer’s profile page
and schemes
Farmer engagement and Re-marketing post farmer meeting
Post farmer meeting, product schemes are promoted to
the farmers through app notifications, Facebook,
WhatsApp and SMS.
Also, product related information such as demo videos,
info-graphics are shared on Bodhi Tree section of Siddhi
Kisan app.
Farmer engagement and Re-marketing post farmer meeting
Farmers view the product schemes on Siddhi Kisan
app, book them against the dealer and call the dealer
through app to make purchase from their shop

15. Multi-Channel promotion of Product schemes
Market insights on Dealer app
Dealer app’s ‘Business Report’ section gives market
insights which helps dealer take the right business
decisions.
Best performing products in their region are listed, on
which they can run schemes, in a few clicks.
Also, dealer can contact the farmers in his region booking
and inquiring for the product and grow his customer base.
Tracking the sales closure
Desta platform help dealers connect with new customers.
The response that each scheme is giving, the pricing on the
app, product visits, etc are tracked daily and dealers are
made aware about their product performance on app and
over regular calls.
Regular communication in form of video and images are
sent to the dealers about the best ways to use the app to
get maximum response from farmers.

16. • Better market information
• Business growth
• Effective promotion
• Lower sales returns
• Inventory liquidation
• Increased farmer base
• Wider range of products
at better prices
• Better prices
• Wider choice of
products
• Knowledge
Ag- Manufacturers
Farmers Ag- Dealers
Farmer &
Dealer App Manufacturer
dashboard
E-commerce
portal
Data
CRM
Logistics
IT
Marketing
Call Centre
On-field
sales
Benefits of Linking the Ag-ecosystem

17. Ag-Dealers New segment
Farmers
FPOs: 34, Sales value:
$14,157
Nurseries: 4, Sales value:
$521
App downloads: 98,000+
# Farmers requesting products (since May
2019): 1100+ , Value: $0.1M
Dealers as buyers on e-commerce: 2157
App downloads: 3200 (Active 1000)
Dealer subscriptions: 224
Brand Ambassadors
# Farmer Ambassadors: 267
# New farmers on system: 2000+
Business Traction
Top 50 Tech Companies: InterCon 2019, Dubai
Rural Activation of The Year Award: Wow Awards Asia - 2019
Rural Innovation of The Year and Best Use of Mobile Award: RMAI Flame Awards - 2019
10 Most Promising Agriculture Technology Service Providers – 2019: SiliconIndia Magazine
The Fearless Entrepreneurs To Watch Out 2019: The Enterprise World Magazine
Rural Innovation of The Year Award: RMAI Flame Awards - 2018
Awards and Recognitions
Product Schemes
# Schemes from Dealers: 33,946
# Schemes from manufacturer: 10,131
# Schemes from Desta: 373
Savings for farmers: $0.18M

18. • Experience: of selling/ creating platform of Agri-input in the past 7 years. 5500 products of 100+ Manufacturers bought by
over 2000+ dealers.
• Team:
• Blend of people with experience in Agriculture and Technology.
• 7 member on-ground team, 7 member call centre team, 5 member marketing team, 4 member IT team (Developers/
Coders), Pricing, BD, Operations, Logistics, Accounts teams.
• An inclusive platform and a connected network:
• E-commerce and Technology complements ‘brick n mortar’. Online mode promotes the Brick & Mortar shops of the
dealers.
• Marketing optimization:
• Data driven platform not just helps in selling the products to dealers & farmers but also follows the farmer through the
complete purchase cycle, including measuring the marketing ROI.
• Leading agri-companies in India spend ~$1.97 Bn every year on Marketing. Our system tracks the marketing
campaigns with the objective of improving effectiveness.
• E-commerce is the spine:
• The negotiated Online Selling Price of the Sellers’ products allows us to pass on discounts on every product to the
Farmers.
• The system incentivizes each stakeholder to connect with others. Helps increase more and more sign-ups.
Our Strength and Differentiators

19. Core Team
A student of life. Also learnt by - sailing for 4 years, in Marketing and Product
Manager roles in diverse industries like Agriculture, Medical Devices, Social
Enterprises and Education, and business leadership role in AgTech organizations.
Siddhartha Choudhary | Co-founder and CEO
Ron runs Boma Investments. He is passionate about financing, business models,
technology and building social enterprises. He is committed to solving global
problems to develop innovative, socially sustainable enterprises and models.
Ronald Boehm | Founder
Gold medalist from ISB, who led Desta in the formative years. Is the e-commerce
expert who has worked in Amazon and is now a Product Manager at eBay.
Nishant Banore | Co-founder

20. Appendices

21. Sales return, High cost of Customer Acquisition
Finding the right price point
Measuring and Increasing Marketing ROI
Opportunity loss due to sales return
No promotion/ communication to Farmers
Access to limited products and brands from distributor
Limited info on product and pricing
Limited option to build Farmer and Dealer network
Agri Ecosystem Today
x
Manufacturer
Farmer
Dealer
Through
Distributor
x
Limited
Visibility

22. Issue Resolution,
Knowledge sharer, Sales &
Marketing arm for
supplying companies
Takes risk in offering
credit to farmers,
Invests in new products
A Stocking point close to
farmers,
Inventory Risk
Knows the pulse of the market
hence can serve the farmers
better
The only last mile agriculture inputs and service provider to India's 100,000,000 small holder famers
The importance of Dealer in the ecosystem

23. B2B e-commerce marketplace for agri-inputs, where dealers can buy from 100s of
manufacturers
Only mobile application for farmers to get all the products they want at lowest rate
at the nearest dealer
The mobile app for dealers, allows them to promote products from their shops to
farmers around them, gives insights about the market and customers so that they
can grow their customer base and take the right business decisions.
Desta Products

24. DestaMart is a B2B e-commerce marketplace for agriculture inputs
Dealers buy from directly from manufacturers after a simple registration process
Agri-input E-Commerce Marketplace
Manufacturers100+
Products5500+
Verified dealers2000+
Categories45+

25. • Allows farmer to locate low price
deals/ schemes on many agri products
• Presents schemes from nearest dealers
• Locate dealers on map
• Provides dealer address and phone
• Sort schemes on basis of distance,
count and validity
A Free Mobile App for Farmers -
Siddhi Kisan App - Benefits to
Farmers

26. Farmer can request deals by filling up
simple form showing demand, which
is broadcast to nearby dealers
Siddhi Kisan app - Benefits to Farmers

27. • App provides information on
advanced farming techniques, new
products, technical information from
companies.
• Progressive Farmers share success
stories and experiences
Siddhi Kisan app - Benefits to Farmers

28. The Mobile app for Dealers used to reach Farmers, offered as a
monthly subscription

29. Features
Gold plan
Upload product schemes on Siddhi Kisan app
✓
Unlimited products
Bid placement on products demanded by
farmers
✓
Unlimited bids
App notification to all farmers in the region ✓
Calls from farmer ✓
Market insights through Business Report ✓
Offline promotion through Farmer Meetings ✓
Anonymised Intelligence on ‘Your Farmers’ ✓
Online promotion ✓
Number of bids & the lowest bid in region ✓
Call farmers who inquired for products ✓
The Subscription Service offers
• Gold plan is available for
3, 6 and 12 months
• Gold plan is also offered
as 1 month free trial

30. Run new schemes from shop which goes
live on nearby farmers’ mobile phones
Build strong network of farmers and
complementary dealers’
Insights about farmer product demand.
Connect with customers, Report on
promotions
E-commerce portal for agri-inputs where
dealers can purchase 3000+ products from
140+ companies across various categories.
Siddhi Dealer app - Benefits to Dealers

31. Profile page on Siddhi Kisan App where his
product schemes are visible to all Farmers
Available scheme
Farmers can call him if they like his product
scheme, and see his price and location on
map.
Farmers can book these products, dealers will
be notified about booking on the Business
Reports section
Siddhi Dealer app - Benefits to Dealers

32. On Siddhi Kisan app Farmers can request schemes of
products they would want to buy from dealers near
them
Dealer receives scheme inquires from farmers and can
reply, generating business and reaching new customers
Farmer will get notified about answers to their bid
request
Dealer creates offers on products
that Farmers request

33. Know Best Performing products in
dealer’s region
Connect with Farmers booking products
on Siddhi Kisan app
Know the Farmers calling through
Siddhi Kisan app
Know products requested by Farmers,
place bid on them to the Dealers
Insights on activities performed by
Farmers connected
Insights on promotion of shop &
products through multiple channels
Features of Siddhi Dealer app

34. Give Missed Call
98*******9
Give Missed Call
98*******9
Van Promotion
Banner Leaflet Farmer meetings by Ag-
Manufacturer’s Sales team
Give Missed Call
98*******9
Remarketing to the audience targeted in the field
campaigns to improve effectiveness

35. Sales Report
ROIScheme
Performance
Product
Feedback
Farmer
Inquiries
Manufacturer gets reports which helps make
informed business decisions

36. A hyper-local e-commerce company that allows customers to discover, buy
and save on merchants nearest to them
World’s one of the biggest B2B commerce company for a business or
individual to buy products at wholesale prices directly from manufacturers
“When we win a Golden Globe, it helps us sell more shoes” – Jeff Bezos
Desta Model - Summary
If the companies below were to be merged to work in Agriculture,
they would closely resemble DestaGlobal

37. • Part of Desta’s vision of helping the Farmers and the
Farming community
• Recognition and respect
• Opportunity to build bigger farmer network
• Additional incentive per download
Benefits of being a Desta Ambassador
Partnering with influential farmers known as ‘Prabhavak’ and well-networked farmer known as ‘KrishiDoot’ to tap into
their networks and generate word-of-mouth publicity for our dealer and farmer apps.
KrishiDoots
enrolled
• KrishiDoot meetings conducted since 22nd Feb 2019: 12
• Districts where Krishi Doots are appointed: 11 (Satara,
Sangli, Nashik, Amravati, Washim, Gondia, Nagour, Hingoli,
Parbhani, Ratnagiri and Palghar)
260+ 2000+
App downloads by
KrishiDoots
Desta’s Brand Ambassadors

38. “Today smart businessmen are using online marketing but not many solutions are available in our line of business. But
DestaGlobal's Siddhi Farmer and Dealer apps connect dealers and farmers using various features. Until now more than 70
new farmers have contacted me from the app. It is just the beginning and I will try to use the app regularly so that I can
gain the most.”
Santosh Doiphode | Owner, Doiphode Krishi Kendra, Hingoli
“Such a wide range of products are available on Siddhi App. The best part is that all the products are available on
discount. On booking products, I can see the dealers near me they are available. I can even call the dealers from the app
itself. I can organize my market visit much better now.
When I bought a spray pump on Siddhi, I saved more than 10%. In a year I purchase inputs worth $812.. If I can save
10% on that, it is a big amount for a small farmer like me.
I also like the Bodhi Tree section a lot. I get to learn from the success stories of my fellow farmers. I like trying out
innovative techniques to do better farming.”
Ramesh Maske | Farmer (District- Hingoli)
Testimonial

39. Since my story was published in Bodhi Tree on Siddhi App, I am building network within the farmer community across
India. By commenting on my story farmers are getting in touch with me. We have exchanged our phone numbers. I
have spoken with more than 60 farmers who have appreciated my work and shown their interest in Pearl Farming. If I
get continued response like this, I may have to organise a special training program taking help of DestaGlobal’s team.
Over all Siddhi is a very effective platform and I have got good mileage through it.
Mayuri Khaire | Progressive Farmer, Nagpur
We are happy with the service we got from Desta. We did few orders on the platform in multiple categories. In spray
pumps we saved about $8 on each pump. We have done $605+ orders in spray pumps. We would like to do more
business with Desta, as what Desta is building is the future. We feel the products which Desta has developed – Siddhi
App and Dashboard are very useful for FPOs. It will help us to connect with more farmers.
We expect good promotion of our FPO through it. Also, we have some inventory which we want to promote through
Siddhi App.
Deepak Pawar | Director, Jai Laxmi Farmer Producer Company, Osmanabad
Vilas Gaikwad | Director, Shri Balnath Farmer Producer Company, Washim
We are producer of various seeds. We produce truthful and certified variety for various seeds. Last year we started
business with Desta. Desta team used online and offline mediums to promote and we did good sale through Desta
system. We want to do more business with Desta in input as well as in output.
Testimonial

40. Congratulations
Incentivizing Farmers on
the Application
Refer friends Share post
Give feedback
Daily loginBill upload
Review and rating Click on adGifts
Rewards

41. DestaGlobal was founded by Ron Boehm, Marlys Boehm & Nishant Banore in 2010 with an aim to bring
positive change in the Indian Ag-Ecosystem. The Boehm’s organization, BOMA, is the primary investor in
Desta.
Boma Investments LLC is an Impact Investment organization based in USA. Boma Investments has
invested in over 50 social enterprises since 2008.
About Investor