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Saving Time, Energy and Money with Virtual Warehousing    Karen Sheehey, interlinkONE, Wilmington, MA
Who Am I? ,[object Object],[object Object],[object Object],[object Object]
Background:  Promotional Products Marketing Automation Fulfillment & Mailing Warehousing & Distribution Sales Process Automation Print Management Program Management Marketing
What We’ll Be Talking About
 
Oh, Things Sure Do Change
How Has Your Business Changed?
 
Courtesy of the CMO Council
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Nope. Not this.
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How its done
 
Variable Data  & One-to-One Marketing
 
Personalization: Starts with the Data Name Interest Status $$ Spent Yearly John Smith Food Silver 5K Michelle Jones Card Games Gold 20K Frank Stafford Shows Platinum 50K
Identify Areas of Personalization  ,[object Object],[object Object],[object Object],[object Object],---Images based on Interest--- Personalized URL Membership Level
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[object Object],Does it work?
Electronic Fulfillment
“ I Need It  Yesterday ”
CMO Council 2011: Unraveling and Understanding the Conflicts Between Sales and the Marketing Supply Chain
A Portal for it All
Regardless, its there
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How much is it worth to you?
Obsolete Stock ,[object Object],[object Object]
Rising cost of real estate in warehousing ,[object Object],[object Object]
Risk in Outdated information ,[object Object],[object Object],[object Object]
Quick Turnaround ,[object Object],[object Object],[object Object]
What is the cost of a rebrand? ,[object Object]
 
Visibility! As a manager, can you see what is happening with your orders? Let’s look at a few examples of what you could gain access to, when you need it.
Status of all Orders
ORDERS: Placed by Month
Most Commonly Picked Items
 
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Find the Right Partners!
V Fulfillment Process Overview Shipping & Reconciliation Warehouse Production HAVE A PROCESS! Receive Locate Import storefront CSR Orders Available Process Orders Pull Inventory Pack Orders Ship Orders Web Event Submit Print Produce Print Electronic Fulfillment Kitting On Demand Reconcile Shipping Email Email
Develop Infrastructure
 
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Thank You Karen Sheehey [email_address] http://twitter.com/KarenLoueez

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Saving Time, Energy and Money with Virtual Warehousing