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Top 10 FREE Resources                                                                                                                                                       Internet Marketing Solutions
    for Marketing Your Practice Online                                                                                                                                          for Legal Professionals
    A quick-start guide to help you make the most of the internet by utilizing some                                                                                             713.462.5282 800.292.LAVA (5282)
    of the best resources out there - for absolutely free!
                                                                                                                                                                                www.internetlava.com


    Attorneys can create hundreds of profiles on various websites to enhance their online presence. By utilizing the best
    free sites you can easily create important links to your website, show up better in search engines, share content with
    your audience, and enhance your overall reputation.
                                                                                                                                                                                Top 10 FREE Resources
                                                                                                                                                                                for Marketing Your Practice Online

     1) Google Places - By far the most valuable free                       2) Yahoo! Local - A Yahoo! Local listing will help your
     internet resource for attorneys. Google Places provides                website show up for local key terms. Choose a free basic listing
     businesses with a free and easy way to engage local customers          and display your address, phone number, website, products,
     with photos, videos, coupons, and more.                                and services. You can place your business in up to 5 categories.




                                                                                                                                               In This
     Sign up at Google.com/Local/Add                                        Sign up at Listings.Local.Yahoo.com




     3) Bing Maps - Formerly MSN or Windows Live,
     Bing is Microsoft’s search engine. Bing’s popularity has recently
     increased so it’s important for your firm to be found here.
                                                                            4) MerchantCircle - The Internet’s best-kept secret
                                                                            for local businesses. Add quick blog entries about specific
                                                                            legal topics and link to different pages within your website.
                                                                            MerchantCircle has several free features and these pages rank
                                                                                                                                               Issue...
     Sign up at Bing.com/Listings                                           very well in search engines.


                                                                                                                                               Internet LAVA:
                                                                                                                                               Our Solutions
     5) Facebook - Great for more than just social                          6) YouTube - If you have good videos, YouTube should
     networking. Create a business profile which is separate from
     your personal profile. In just a few minutes each day, you can
     communicate about important topics. Perhaps the easiest way
                                                                            be your best friend. Make sure to set up your own channel with
                                                                            a custom background that includes your firm’s logo. Each video
                                                                            should include keywords in the title and description so they
                                                                                                                                                                  PAGE
                                                                                                                                                                         2
     to stay engaged with your audience.                                    show up in Google searches.
                                                                                                                                               Featured Clients


     7) Avvo - The most comprehensive and intuitive lawyer                  8) Justia Lawyer Directory - Another
                                                                                                                                                                  PAGE
                                                                                                                                                                         2
     directory on the planet. Whether you create a profile here or          important attorney directory. This database will feed your
     not, you probably already have one and people find it when they        profile to several authoritative legal sites, such as Cornell’s
     Google your name. Claim your profile, get endorsements, and            Legal Information Institute. You should set up a free profile      Meet The LAVA Team

                                                                                                                                                                         3
     add as much information as possible to improve your score.             and import your blog, twitter feed, and videos.
                                                                                                                                                                  PAGE

                                                                                                                                                                                     5 Keys to Success
                                                                                                                                                                                    On The Internet
                                                                                                                                               Top 10 FREE Resources for
     9) Blogger - The easiest way to blog. Set up a free site               10) InsiderPages - A great tool for businesses that                Marketing Your Practice Online
     here and don’t be afraid to talk about legal topics that are           allows you to easily provide information about your services

                                                                                                                                                                         4
     important to you. Spend at least 30 minutes per week and post          and link to your website. When your customers are pleased                             PAGE
     a blog entry about something specific. Place links to different        with your services, ask them to leave a review here. These                                              5 simple steps you can take to ensure your business
     pages of your website into each entry.                                 reviews are then imported into your Google Places listing.
                                                                                                                                                                                    is making the most of the Internet.




4
Featured Clients                                                                      5 Keys to Success on the Internet
                                          You will quickly notice that our websites are different. We pride ourselves on        In a viciously competitive industry, law firm websites require special attention. Being able to utilize your website as a tool for
                                          creating better content on a wide range of issues important to attracting the         acquiring new business is always a rewarding experience. You can do this by staying a step ahead of the competition. Here are
                                          attorney’s ideal clients for a particular jurisdiction.                               some simple steps you can take to ensure your business is making the most of the Internet.

    Our Solutions                                                                                                               5 simple steps you can take                        1) Content. Content. Content.                           2) Design and Branding
                                                                                 The Law Offices of Don Pumphrey, Jr.                                                              You can never have too much content.                    When potential clients reach out to you,
                                                                                                                                                                                   Attorneys should take an active role                    it’s important to give them a memorable
Custom Website Design                                                                                                                                                              in developing interesting and relevant                  experience. A solid brand identity can leave
                                                                                 Don Pumphrey, Jr. is an experienced criminal
Your Vision. Our Duty.                                                                                                                                                             content. Your web content should truly                  a lasting impression in the visitor’s mind.
                                                                                 defense attorney, former prosecutor, former                                                       reflect your expertise and personal style.              To accomplish this, you should have a
Professional websites fully customized
                                                                                                                                                                                   As an attorney, you have inside knowledge               simple logo and an attractive color-scheme.
to communicate your message.                                                     law enforcement officer, and former NFL                                                           of current legal issues that are most                   Most importantly, your design should be
                                                                                 player. He has defended those accused of                                                          important to your ideal clients. Believe it             consistent throughout your website, your
                                                                                                                                                                                   or not, the key to your success is the gold             social media profiles, your videos, and
                                                                                 various criminal offenses for over 12 years.                                                      mine of information inside your head. All               your print materials. Visually appealing
Authentic Legal Content                                                                                                                                                            you have to do is put it in writing. When               graphics will capture the attention of your
Written by attorneys. For attorneys.                                             www.donpumphrey.com                                                                               your website is a content powerhouse,                   visitor and encourage them to dig deeper.
                                                                                                                                                                                   you’ll reap the benefits for years to come.
Comprehensive and scholarly content
written to target your ideal clients.
                                                                                                                                3) Online Reputation                               4) Link Building                                        5) Web Video
                                                                                                                                People tend to “Google” the name of an             While the content and design of                         Video has emerged as the most convincing
Maximum Search Visibility                                                                                                       attorney before deciding to call or hire           your website are important, you also                    media on the web, especially for criminal
Dominate the Internet.                                                                                                          that attorney. What do your potential              need other sites to back you up. Back                   defense attorneys. Prospective clients want
                                                                                 Law Office of Rochelle S. Berliner             client’s find? Ideally, you want to create         links are the most important factor                     to hear the voice that will speak for them in
SEO program formulated to meet the                                                                                              or control all of the content that shows           used to determine your search engine                    court. In less than a day, you can shoot dozens
needs and goals of your law firm.                                                Rochelle Berliner has 14 years spent           up on page 1 of Google. Testimonials               rankings. A successful link-building                    of short video clips on a variety of topics.
                                                                                                                                from former clients show up well in the            campaign should focus on the quality                    Prospective clients need to see your face
                                                                                 as an Assistant Special Narcotics
                                                                                                                                search engines and build trust among               of links, not the quantity. Links to your               and hear your voice. Making that personal
                                                                                 Prosecutor prior to opening her own            potential clients by reflecting your success       site should come from other websites                    connection can mean all the difference. It’s
Web Video Production                                                                                                            rate and level of client satisfaction.             with relevant information about your                    important to instill confidence in the viewer
Video Marketing to the Max.                                                      criminal defense practice in Queens,
                                                                                                                                                                                   practice areas or geographic region.                    and let them know you mean business.
                                                                                 New York in 2005.
Custom on-site video players, custom
YouTube channels, Video SEO & more.                                              www.rochelleberliner.com
                                                                                                                                Meet Our Management Team
Social Media Marketing                                                                                                          At Internet LAVA, our team is comprised of knowledgeable web specialists who focus specifically on the needs of legal professionals.
Connect with Your Audience

Full-service social media and online                                                                                                              Jason E. Miller                                Jennifer Nguyen                                             Heather Hanrahan
profile management for lawyers.                                                                                                                    President and CEO                              Director of Client Services                                Director of Legal Publications

                                                                                 Levine & Glassman, P.A.                                           Jason founded Internet                        With over a decade of experience                            Heather’s position at Internet LAVA allows
                                                                                                                                                   LAVA with one goal in                         in sales, Jennifer understands the                          her to write legal content for attorneys’

                                                                                 Lisa Levine and Mark Glassman,                                    mind: to provide a superior                   value of internet marketing for                             web pages, create press releases on topics
                                                                                                                                                   product exclusively for                       businesses. She enjoys truly                                Internet LAVA’s clients are passionate
                                                                                 are the firm’s lead trial attorneys,                              legal professionals.                          connecting with future clients.                             about, and draft and edit news articles.


                                                                                 and have more than 30 years of
           13831 Northwest Fwy Ste 640                                           combined experience in personal                                  Cary Simon                                     Cynthia James
                    Houston, TX 77040                                                                                                              Director of Technology                         SEO Manager
                                                                                                                                                                                                                                        If you’re interested in utilizing Internet LAVA’s
                  Phone: 800-292-LAVA                                            injuries cases.                                                                                                                                        services to successfully market your law firm
                                                                                                                                                  Cary’s duties at Internet LAVA                  Cynthia has a unique perspective      then call to schedule your free, no-obligation
                     Fax: 281-596-4455
                   Office: 713-462-5282                                          www.floridalawsuits.com                                          include: Website Development,                   on SEO practices. Rather than         consultation with one of our specialists.

                 www.internetlava.com
                                                                                                                                                  Mobile Application Develop-
                                                                                                                                                  ment, Technical Support, and
                                                                                                                                                                                                  focus strictly on optimization, she
                                                                                                                                                                                                  integrates engaging elements that
                                                                                                                                                                                                                                        800-292-LAVA
                                                                                                                                                  Database Management.                            enhance usability.




2                                                                                                                                                                                                                                                                                                         3

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Internet LAVA - General Newsletter

  • 1. Top 10 FREE Resources Internet Marketing Solutions for Marketing Your Practice Online for Legal Professionals A quick-start guide to help you make the most of the internet by utilizing some 713.462.5282 800.292.LAVA (5282) of the best resources out there - for absolutely free! www.internetlava.com Attorneys can create hundreds of profiles on various websites to enhance their online presence. By utilizing the best free sites you can easily create important links to your website, show up better in search engines, share content with your audience, and enhance your overall reputation. Top 10 FREE Resources for Marketing Your Practice Online 1) Google Places - By far the most valuable free 2) Yahoo! Local - A Yahoo! Local listing will help your internet resource for attorneys. Google Places provides website show up for local key terms. Choose a free basic listing businesses with a free and easy way to engage local customers and display your address, phone number, website, products, with photos, videos, coupons, and more. and services. You can place your business in up to 5 categories. In This Sign up at Google.com/Local/Add Sign up at Listings.Local.Yahoo.com 3) Bing Maps - Formerly MSN or Windows Live, Bing is Microsoft’s search engine. Bing’s popularity has recently increased so it’s important for your firm to be found here. 4) MerchantCircle - The Internet’s best-kept secret for local businesses. Add quick blog entries about specific legal topics and link to different pages within your website. MerchantCircle has several free features and these pages rank Issue... Sign up at Bing.com/Listings very well in search engines. Internet LAVA: Our Solutions 5) Facebook - Great for more than just social 6) YouTube - If you have good videos, YouTube should networking. Create a business profile which is separate from your personal profile. In just a few minutes each day, you can communicate about important topics. Perhaps the easiest way be your best friend. Make sure to set up your own channel with a custom background that includes your firm’s logo. Each video should include keywords in the title and description so they PAGE 2 to stay engaged with your audience. show up in Google searches. Featured Clients 7) Avvo - The most comprehensive and intuitive lawyer 8) Justia Lawyer Directory - Another PAGE 2 directory on the planet. Whether you create a profile here or important attorney directory. This database will feed your not, you probably already have one and people find it when they profile to several authoritative legal sites, such as Cornell’s Google your name. Claim your profile, get endorsements, and Legal Information Institute. You should set up a free profile Meet The LAVA Team 3 add as much information as possible to improve your score. and import your blog, twitter feed, and videos. PAGE 5 Keys to Success On The Internet Top 10 FREE Resources for 9) Blogger - The easiest way to blog. Set up a free site 10) InsiderPages - A great tool for businesses that Marketing Your Practice Online here and don’t be afraid to talk about legal topics that are allows you to easily provide information about your services 4 important to you. Spend at least 30 minutes per week and post and link to your website. When your customers are pleased PAGE a blog entry about something specific. Place links to different with your services, ask them to leave a review here. These 5 simple steps you can take to ensure your business pages of your website into each entry. reviews are then imported into your Google Places listing. is making the most of the Internet. 4
  • 2. Featured Clients 5 Keys to Success on the Internet You will quickly notice that our websites are different. We pride ourselves on In a viciously competitive industry, law firm websites require special attention. Being able to utilize your website as a tool for creating better content on a wide range of issues important to attracting the acquiring new business is always a rewarding experience. You can do this by staying a step ahead of the competition. Here are attorney’s ideal clients for a particular jurisdiction. some simple steps you can take to ensure your business is making the most of the Internet. Our Solutions 5 simple steps you can take 1) Content. Content. Content. 2) Design and Branding The Law Offices of Don Pumphrey, Jr. You can never have too much content. When potential clients reach out to you, Attorneys should take an active role it’s important to give them a memorable Custom Website Design in developing interesting and relevant experience. A solid brand identity can leave Don Pumphrey, Jr. is an experienced criminal Your Vision. Our Duty. content. Your web content should truly a lasting impression in the visitor’s mind. defense attorney, former prosecutor, former reflect your expertise and personal style. To accomplish this, you should have a Professional websites fully customized As an attorney, you have inside knowledge simple logo and an attractive color-scheme. to communicate your message. law enforcement officer, and former NFL of current legal issues that are most Most importantly, your design should be player. He has defended those accused of important to your ideal clients. Believe it consistent throughout your website, your or not, the key to your success is the gold social media profiles, your videos, and various criminal offenses for over 12 years. mine of information inside your head. All your print materials. Visually appealing Authentic Legal Content you have to do is put it in writing. When graphics will capture the attention of your Written by attorneys. For attorneys. www.donpumphrey.com your website is a content powerhouse, visitor and encourage them to dig deeper. you’ll reap the benefits for years to come. Comprehensive and scholarly content written to target your ideal clients. 3) Online Reputation 4) Link Building 5) Web Video People tend to “Google” the name of an While the content and design of Video has emerged as the most convincing Maximum Search Visibility attorney before deciding to call or hire your website are important, you also media on the web, especially for criminal Dominate the Internet. that attorney. What do your potential need other sites to back you up. Back defense attorneys. Prospective clients want Law Office of Rochelle S. Berliner client’s find? Ideally, you want to create links are the most important factor to hear the voice that will speak for them in SEO program formulated to meet the or control all of the content that shows used to determine your search engine court. In less than a day, you can shoot dozens needs and goals of your law firm. Rochelle Berliner has 14 years spent up on page 1 of Google. Testimonials rankings. A successful link-building of short video clips on a variety of topics. from former clients show up well in the campaign should focus on the quality Prospective clients need to see your face as an Assistant Special Narcotics search engines and build trust among of links, not the quantity. Links to your and hear your voice. Making that personal Prosecutor prior to opening her own potential clients by reflecting your success site should come from other websites connection can mean all the difference. It’s Web Video Production rate and level of client satisfaction. with relevant information about your important to instill confidence in the viewer Video Marketing to the Max. criminal defense practice in Queens, practice areas or geographic region. and let them know you mean business. New York in 2005. Custom on-site video players, custom YouTube channels, Video SEO & more. www.rochelleberliner.com Meet Our Management Team Social Media Marketing At Internet LAVA, our team is comprised of knowledgeable web specialists who focus specifically on the needs of legal professionals. Connect with Your Audience Full-service social media and online Jason E. Miller Jennifer Nguyen Heather Hanrahan profile management for lawyers. President and CEO Director of Client Services Director of Legal Publications Levine & Glassman, P.A. Jason founded Internet With over a decade of experience Heather’s position at Internet LAVA allows LAVA with one goal in in sales, Jennifer understands the her to write legal content for attorneys’ Lisa Levine and Mark Glassman, mind: to provide a superior value of internet marketing for web pages, create press releases on topics product exclusively for businesses. She enjoys truly Internet LAVA’s clients are passionate are the firm’s lead trial attorneys, legal professionals. connecting with future clients. about, and draft and edit news articles. and have more than 30 years of 13831 Northwest Fwy Ste 640 combined experience in personal Cary Simon Cynthia James Houston, TX 77040 Director of Technology SEO Manager If you’re interested in utilizing Internet LAVA’s Phone: 800-292-LAVA injuries cases. services to successfully market your law firm Cary’s duties at Internet LAVA Cynthia has a unique perspective then call to schedule your free, no-obligation Fax: 281-596-4455 Office: 713-462-5282 www.floridalawsuits.com include: Website Development, on SEO practices. Rather than consultation with one of our specialists. www.internetlava.com Mobile Application Develop- ment, Technical Support, and focus strictly on optimization, she integrates engaging elements that 800-292-LAVA Database Management. enhance usability. 2 3