Content on: Localisation Social Media Personalisation Platform Evolution New Content For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/

1. How to make a global
website relevant for
international audiences
Chris Dobson
Executive Vice President Global Advertising Sales –
BBC Advertising

2. 1. Localisation
2. Social Media
3. Personalisation
4. Platform Evolution
5. New Content

3. 1. Localisation
You can’t fake localisation, and you
never could
7,255
IN JOURNALISM
70
BUREAUX
32
LANGUAGES
The BBC is the world’s largest news organisation

4. 1. Localisation
Websites
Radio
77 years old
Weekly audience of 180m
Funded by UK Government
Widgets
Podcasts

5. 1. Localisation
Global content for global citizens, but
tailored to location
US edition UK edition

6. 2. Social Media

7. 2. Social Media
• 8 – 10,000
comments /
emails a day
• 200 – 300
images received
a day – can
increase to
65,000

8. 2. Social Media

9. 3. Personalisation
BBC’s UK iPlayer

10. 3. Personalisation

11. 4. Platform Evolution
The site from the British broadcaster is chock full of information.
If you were going to design the
TV news broadcast of the future,
where viewers pick the stories
and watch them come to life,
this is it.
USA Today on the BBC’s iPad app

12. 4. Platform Evolution

13. 5. New Content
New Content: bbc.com/travel

14. 1. Localisation
2. Social Media
3. Personalisation
4. Platform Evolution
5. New Content

15. Q&A
chris.dobson@bbc.com