Guide to Creating a Website
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The human interaction involved in creating a website. For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/
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Guide to Creating a Website
- 1. If your website were a human, would anyone like him (or her)? Presented by J.C. Butler dubizzle.com
- 2. Humans have been replaced by websites.
- 3. Feelings for websites? = open, nice & helpful users = = rude & confusing users =
- 4. Creating a website is like raising a child. What qualities do I like in a person? And how can I give my [website] those qualities?
- 5. 3 key qualities... • Open & Friendly • Simple & Straightforward • Polite & Helpful
- 6. Open & Friendly Open: Right away you know what the web-site’s about. Friendly: You quickly go from strangers to buddies.
- 8. NOT Open & Friendly
- 9. Simple & Straightforward Simple: As in the opposite of complicated. Straightforward: Focused and passionate about one thing.
- 11. NOT Simple & Straightforward
- 12. Polite & Helpful Polite: Difficult to offend; forgiving when you make a faux pas. Helpful: A good communicator & helps you out of a rut.
- 13. Polite & Helpful
- 14. NOT Polite & Helpful
- 16. Every parent thinks their child/website is a "perfect little angel"
- 17. Parent Teacher Conference [i.e. USER TESTING] • ALWAYS find out something you didn't know • As early as possible • As often as possible
- 18. Example: Google Wave Discontinued - August, 2010 "...despite these wins, and numerous loyal fans, Wave has not seen the user adoption we would have liked."
- 19. Example: Google Wave What went wrong? • Open & Friendly? No. I've been to Wave a few times & I still don't feel like we're friends. • Simple & Straightforward? No. I'm still not sure I understand exactly what Wave does. • Polite & Helpful? Yes. It's very polite to the user, and makes tutorial help easy to find.
- 20. Example: Google Wave How user testing could have helped More quotes from Google: • "Google Wave has taught us a lot..." • "We don’t plan to continue developing Wave as a standalone product, but we will [...] extend the technology for use in other Google projects." What was learned? • Most users prefer to further their education rather than change their major.
- 21. Example 2: Dubizzle, latest release.
- 22. Example 2: Dubizzle, latest release. Reaction? • Hate mail. Lots of it. • Open & Friendly? No. • Simple & Straightforward? No. • Polite & Helpful? Not really.
- 23. Example 2: Dubizzle, latest release. Tests, tests and more tests...
- 24. Moral: "It takes a village to raise a child." • Your website is your child. Your users are your village - use them. • Children don't have the luxury of private alpha. Websites do.