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When Two Seconds Is Too Long
A look at low latency, real-time analytics

dai clegg
VP Product Marketing
dai@acunu.com
@daiclegg
The new data sources driving big data analytics

social media
mobile apps
web clicks

infrastructure fabric/logs
smart grids/smart meters
dfid tags, etc

Machine Data

Social Data

Batch Analytics

Operational Intelligence
mobile marketing
social apps
infrastructure monitoring

@daiclegg

batch reporting
exploratory analysis
data discovery

2
the BigHERE technology landscape
TITLE Data

data mining/
data warehousing

quantitative
analytics

data access

@daiclegg

3
the BigHERE technology landscape
TITLE Data
use case

Subtitle
complexity of analytics
data mining/
data warehousing

money-off
coupons
‣
‣

quantitative
analytics

Identifies items that shoppers are likely to
buy in future visits
Coupon redemption rates as high as 24%

data access

immediacy of results
hours

@daiclegg

minutes

seconds

4

milli-seconds
the BigHERE technology landscape
TITLE Data
use case

Subtitle
complexity of analytics
data mining/
data warehousing

money-off
coupons
‣
‣

120 babies monitored

‣

quantitative
analytics

Neo-natal infant monitoring
120k messages /second

babies
data access

immediacy of results
hours

@daiclegg

minutes

seconds

5

milli-seconds
the BigHERE technology landscape
TITLE Data
use case

Subtitle
complexity of analytics
data mining/
data warehousing

money-off
coupons
windmills
‣
‣

weather data, turbine operational data

‣

quantitative
analytics

2.5 petabytes in Hadoop
model weather to optimise wind farms

babies
data access

immediacy of results
hours

@daiclegg

minutes

seconds

6

milli-seconds
the BigHERE technology landscape
TITLE Data
use case

Subtitle
complexity of analytics
data mining/
data warehousing

money-off
coupons
windmills

‣
‣
‣

quantitative
analytics

‣

000s of transactions per second

‣

120k messages /second

shopping
babies
carts

data access
hours

@daiclegg

‣

Neo-natal infant monitoring
Global e-store
120 babies monitored
Shopping cart session store

minutes

seconds

7

milli-seconds

immediacy of results
the BigHERE technology landscape
TITLE Data
use case

Subtitle
complexity of analytics
data mining/
data warehousing

money-off
coupons
windmills

‣
‣

‘000s of test readings per second

Hi-tech Mftg
‣
comparing results to historic metrics

quantitative
analytics

‣

monitoring the test stations’ performance

shopping
babies
carts

data access
hours

@daiclegg

automated hi-tech assembly

minutes

seconds

8

milli-seconds

immediacy of results
the BigHERE technology landscape
TITLE Data
use case

Subtitle
complexity of analytics
data mining/
data warehousing

money-off
coupons
windmills

‣
Neo-natal infant monitoring
Real-time visibility of infrastructure
‣
‣
120 babies monitored
Insight delivered into the cab
‣
Hi-tech Mftg
‣

quantitative
analytics

‣

taxis

shopping
babies
carts

data access
hours

@daiclegg

120k messages /second

Caught competitor ‘stealing’ web data

minutes

seconds

9

milli-seconds

immediacy of results
the BigHERE technology landscape
TITLE Data
use case

Subtitle
complexity of analytics
data mining/
data warehousing

money-off
coupons
windmills
‣

Hi-tech Mftg5000 events per second
over
‣

quantitative
analytics

‣
taxis maintaining 90 days history per campaign
‣ Mktg
SMS Oracle/NetApp only supported 45 days

shopping
babies
carts

data access
hours

@daiclegg

ingesting 300m SMSs daily

minutes

seconds

10

milli-seconds

immediacy of results
the BigHERE technology landscape
TITLE Data
use case

Subtitle
complexity of analytics
data mining/
data warehousing

money-off
coupons
windmills

quantitative
analytics

‣
Neo-natal infant monitoring
‣ 1000s of votes/boos/applauds per second
‣
120 babies monitored
‣ “we were able to handle our problems with
Hi-tech Mftg
‣ $5,000 and amessages /second
120k credit card.” - CTO, Tellybug

taxis

shopping
babies
carts

data access
hours

@daiclegg

X-factor
SMS Mktg

minutes

seconds

11

milli-seconds

immediacy of results
the BigHERE technology landscape
TITLE Data
use case

Subtitle
complexity of analytics
data mining/
data warehousing

deep analytics
worth the wait

latest data,
historic context,
analytic insight

money-off
coupons
windmills
Hi-tech Mftg

quantitative
analytics

taxis

shopping
babies
carts

data access
hours

minutes

seconds

just need put & get

@daiclegg

X-factor
SMS Mktg

12

milli-seconds

just need recent data
immediacy of results
the Acunu Analytics
Prod 1

Acunu Analytics can ingest data,
at very high velocity, from any
source

Prod 2

Prod 3

Ventas Ron Rate

Then, when a dashboard
query is executed, the
answer is there for instant
response

Mes en Curso

Ventas x Vendedor

Ventas BSF

delay text

The data is pre-processed, as
it arrives, to filter, transform
and enrich it with other
corporate data

Acunu
Analytics
But not just
dashboards; there’s a
JSON API so queries
can be embedded in
other apps

delay text

And the original data is
stored for further analysis
and to share with other
analytic tools

And aggregated into roll-up
cubes of sums, averages, top k,
etc, so query answers are
already stored

@daiclegg

Prod 4
Contabilidad

Cuentas Por
Cobrar

13

Cuentas Por
Pagar
Thank You.

dai clegg
VP Product Marketing
dai@acunu.com
@daiclegg

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When two seconds is too long, Acunu

  • 1. When Two Seconds Is Too Long A look at low latency, real-time analytics dai clegg VP Product Marketing dai@acunu.com @daiclegg
  • 2. The new data sources driving big data analytics social media mobile apps web clicks infrastructure fabric/logs smart grids/smart meters dfid tags, etc Machine Data Social Data Batch Analytics Operational Intelligence mobile marketing social apps infrastructure monitoring @daiclegg batch reporting exploratory analysis data discovery 2
  • 3. the BigHERE technology landscape TITLE Data data mining/ data warehousing quantitative analytics data access @daiclegg 3
  • 4. the BigHERE technology landscape TITLE Data use case Subtitle complexity of analytics data mining/ data warehousing money-off coupons ‣ ‣ quantitative analytics Identifies items that shoppers are likely to buy in future visits Coupon redemption rates as high as 24% data access immediacy of results hours @daiclegg minutes seconds 4 milli-seconds
  • 5. the BigHERE technology landscape TITLE Data use case Subtitle complexity of analytics data mining/ data warehousing money-off coupons ‣ ‣ 120 babies monitored ‣ quantitative analytics Neo-natal infant monitoring 120k messages /second babies data access immediacy of results hours @daiclegg minutes seconds 5 milli-seconds
  • 6. the BigHERE technology landscape TITLE Data use case Subtitle complexity of analytics data mining/ data warehousing money-off coupons windmills ‣ ‣ weather data, turbine operational data ‣ quantitative analytics 2.5 petabytes in Hadoop model weather to optimise wind farms babies data access immediacy of results hours @daiclegg minutes seconds 6 milli-seconds
  • 7. the BigHERE technology landscape TITLE Data use case Subtitle complexity of analytics data mining/ data warehousing money-off coupons windmills ‣ ‣ ‣ quantitative analytics ‣ 000s of transactions per second ‣ 120k messages /second shopping babies carts data access hours @daiclegg ‣ Neo-natal infant monitoring Global e-store 120 babies monitored Shopping cart session store minutes seconds 7 milli-seconds immediacy of results
  • 8. the BigHERE technology landscape TITLE Data use case Subtitle complexity of analytics data mining/ data warehousing money-off coupons windmills ‣ ‣ ‘000s of test readings per second Hi-tech Mftg ‣ comparing results to historic metrics quantitative analytics ‣ monitoring the test stations’ performance shopping babies carts data access hours @daiclegg automated hi-tech assembly minutes seconds 8 milli-seconds immediacy of results
  • 9. the BigHERE technology landscape TITLE Data use case Subtitle complexity of analytics data mining/ data warehousing money-off coupons windmills ‣ Neo-natal infant monitoring Real-time visibility of infrastructure ‣ ‣ 120 babies monitored Insight delivered into the cab ‣ Hi-tech Mftg ‣ quantitative analytics ‣ taxis shopping babies carts data access hours @daiclegg 120k messages /second Caught competitor ‘stealing’ web data minutes seconds 9 milli-seconds immediacy of results
  • 10. the BigHERE technology landscape TITLE Data use case Subtitle complexity of analytics data mining/ data warehousing money-off coupons windmills ‣ Hi-tech Mftg5000 events per second over ‣ quantitative analytics ‣ taxis maintaining 90 days history per campaign ‣ Mktg SMS Oracle/NetApp only supported 45 days shopping babies carts data access hours @daiclegg ingesting 300m SMSs daily minutes seconds 10 milli-seconds immediacy of results
  • 11. the BigHERE technology landscape TITLE Data use case Subtitle complexity of analytics data mining/ data warehousing money-off coupons windmills quantitative analytics ‣ Neo-natal infant monitoring ‣ 1000s of votes/boos/applauds per second ‣ 120 babies monitored ‣ “we were able to handle our problems with Hi-tech Mftg ‣ $5,000 and amessages /second 120k credit card.” - CTO, Tellybug taxis shopping babies carts data access hours @daiclegg X-factor SMS Mktg minutes seconds 11 milli-seconds immediacy of results
  • 12. the BigHERE technology landscape TITLE Data use case Subtitle complexity of analytics data mining/ data warehousing deep analytics worth the wait latest data, historic context, analytic insight money-off coupons windmills Hi-tech Mftg quantitative analytics taxis shopping babies carts data access hours minutes seconds just need put & get @daiclegg X-factor SMS Mktg 12 milli-seconds just need recent data immediacy of results
  • 13. the Acunu Analytics Prod 1 Acunu Analytics can ingest data, at very high velocity, from any source Prod 2 Prod 3 Ventas Ron Rate Then, when a dashboard query is executed, the answer is there for instant response Mes en Curso Ventas x Vendedor Ventas BSF delay text The data is pre-processed, as it arrives, to filter, transform and enrich it with other corporate data Acunu Analytics But not just dashboards; there’s a JSON API so queries can be embedded in other apps delay text And the original data is stored for further analysis and to share with other analytic tools And aggregated into roll-up cubes of sums, averages, top k, etc, so query answers are already stored @daiclegg Prod 4 Contabilidad Cuentas Por Cobrar 13 Cuentas Por Pagar
  • 14. Thank You. dai clegg VP Product Marketing dai@acunu.com @daiclegg