Slides for the Careers in Product Management webinar

1. Visit evisors.com to browse all 4,000+ career
advisors who you can connect with for career
conversations, resume critiques and mock interviews.
Hosted by: Career Advisors On Demand..com/webinars

2. Careers in Product Management
featuring:
Lewis Lin
evisors.com/expert/1436738
Former Director of Product
Management at Microsoft
Hosted by:
Caitlin Quan
Evisors Marketing & Operations Associate
Hosted by: Career Advisors On Demand..com/webinars

3. Hosted by: Career Advisors On Demand..com/webinars
• PM roles and responsibilities
• Ideal PM resume
• PM interview tips
• FREE interview cheat sheet
Agenda

4. Hosted by: Career Advisors On Demand..com/webinars
Introduction

5. Hosted by: Career Advisors On Demand..com/webinars
My interview prep books…available on Amazon
PM Interviews Marketing Interviews

6. Hosted by: Career Advisors On Demand..com/webinars
What Product Managers “Can” Do
MarketingPM1 2
3
4

7. Hosted by: Career Advisors On Demand..com/webinars
What Product Managers “Say”They Do

8. Hosted by: Career Advisors On Demand..com/webinars
What Product Managers “Typically” Do
Understand
the customer
Develop
requirements
Prioritize
resources
Serve as
launch lead
Collect
feedback

9. Hosted by: Career Advisors On Demand..com/webinars
Understanding the customer
1. Name and alias
2. Problem quotes
3. Age, day in the life,
thoughts & feelings
4. Goals
5. Behavioral variables
1
2
3
4
5
Personas
Understand
the customer
Develop
requirements
Prioritize
resources
Primary POC
for launch
Collect
feedback

10. Hosted by: Career Advisors On Demand..com/webinars
Developing requirements
Understand
the customer
Develop
requirements
Prioritize
resources
Primary POC
for launch
Collect
feedback
As a <role>, I want <goal/desire> so that <benefit>.
Examples
 As an administrator, I want to be able to add/delete/change
my boss’s schedule so that I don’t have to use his password.
 As a Facebook user, I want to see out-of-town friends who
send status messages in my hometown first, so that I can
send them a note.
User stories

11. Hosted by: Career Advisors On Demand..com/webinars
Prioritizing resources
Understand
the customer
Develop
requirements
Prioritize
resources
Primary POC
for launch
Collect
feedback
User Story Revenue Customer
Satisfaction
Implementation
Difficulty
Overall
Story A 3 3 1 9
Story B 2 2 2 6
Story C 1 1 3 3
Prioritization matrix

12. Hosted by: Career Advisors On Demand..com/webinars
Serving as launch owner
Responsibilities
 Manage project execution
 Primary exec contact
 Primary product contact
 Primary press contact
Key documents
 Product FAQ
Understand
the customer
Develop
requirements
Prioritize
resources
Primary POC
for launch
Collect
feedback

13. Hosted by: Career Advisors On Demand..com/webinars
Evaluating customer feedback
Lift P-Value
# of users completing signup -13.21% 0.02
Profile completeness +1.65% 0.01
# of users the posted +2.11% 0.05
# posts +4.85% 0.01
# of invites sent +2.36% 0.02
1 day retention +2.12% 0.07
7 day retention +1.08% 0.20
30 day retention N/A N/A
Understand
the customer
Develop
requirements
Prioritize
resources
Primary POC
for launch
Collect
feedback
A/B test: Adding “upload photo” to social network sign-up flow

14. Hosted by: Career Advisors On Demand..com/webinars
Day-in-the-life of a PM
8:15a Go through emails
8:45a Read TC; check out Nest UI
9a Review mock-ups with designer
10a Lead daily stand-up meeting
10:30a Check email
11:30a Customer call with sales team
12p Lunch meeting with market research team
1p Last minute prep for product roadmap review
2p Product roadmap preso to executives
3p Send out meeting notes to team
3:30p Lead eng. call with Google to discuss API implementation
4:30p Review A/B test results
5:30p Work on product roadmap & tweak product backlog

15. Hosted by: Career Advisors On Demand..com/webinars
Most hiring managers scan resumes in 6 seconds

16. Hosted by: Career Advisors On Demand..com/webinars
Interview Tip: Product Design Questions

17. Hosted by: Career Advisors On Demand..com/webinars
FREE one-page PM interview cheat sheet
Email
lewis@impactinterview.com
To Get Your Copy

18. Hosted by: Career Advisors On Demand..com/webinars
Buy on Amazon Kindle for $9.99
http://tinyurl.com/DecodeAndConquer
Buy the book for sample PM interview answers

19. Questions & Answers
Hosted by: Career Advisors On Demand..com/webinars

20. Connect
Book your one-on-one session with Lewis at
www.evisors.com/expert/1436738
Hosted by: Career Advisors On Demand..com/webinars
Lewis Lin
Former Director of Product
Management at Microsoft

21. Get the latest updates on upcoming
webinars by following us:
facebook.com/evisors
Register for live webinars and view all our recordings at:
www.evisors.com/webinars
twitter.com/evisors
pinterest.com/evisors
linkedin.com/company/evisors
Hosted by: Career Advisors On Demand..com/webinars