In a recent survey of over 400 service providers in 17 European countries and the US, we sought to examine the current state of play in the European cloud market and how service providers are addressing the growing demand for cloud. This presentation looks at the survey data from Spain and from the EU as a whole, comparing them to provide insight into the similarities and differences in these two markets.

1. WHAT’S NEXT FOR THE
CLOUD IN SPAIN?
Survey data: ES v EU market trends
November 2013

2. CLOUD & HOSTING PROVIDERS SURVEY
We surveyed 400+ service providers in Spain and in Europe to examine the current state of play
in the cloud market. How are they addressing the growing demand for cloud?
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3. DATA CENTRE OF CHOICE
Unlike the EU, telco-owned data centres
are the most popular choice in Spain
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Second most popular in Spain are selfowned DCs

4. CUSTOMER DEMAND TODAY
Demand for cloud and SaaS already exceed demand for traditional hosting in Spain
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Demand for Cloud (IaaS) and Applications (SaaS) were far above the EU averages

5. CLOUD REVENUE SHARE 2012 TO 2015
However, the majority expect the cloud wave to hit within the next 3 years
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73% of Spanish respondents expect 40-100% of revenues to come from cloud by 2015

6. REVENUE IMPACT OF CLOUD
96% of Spanish respondents are positive about the revenue impact of cloud
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Of all those surveyed, Spain were the most optimistic in this respect

7. KEY COMPETITORS
Service providers in Spain see local providers as their key competition
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The European trend could be explained by the fact that Pan- European and U.S. providers are
perceived as offering different products which target different requirements

8. STRATEGIES TO LEVERAGE CLOUD
The top 3 strategies by Spanish cloud and hosting service providers
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Looking underneath these figures, we found that a large majority (61%) execute 3 or more
strategies
These strategies tend to be emergent, ad-hoc, and mostly driven by customer requirements

9. THANK
YOU
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