1. Mobile App
Monetization:
11 Revenue
Generation
Models

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Having developed a disruptive
Mobile App idea, almost every
startup founder encounters the
same challenge:
How to monetize the idea?
Major
Startup
Challenge

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Monetization
Models
11 major Mobile
App monetization
models to apply
and/or combine for
your business

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The advertisements
integrated into Mobile
Apps could be of
several types:
#1. Advertising
1. Interstitial ads
2. Banner ads
3. Video ads
4. Native ads
5. Rewarded ads
6. Text ads
Good to be implemented to all Apps

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A model where users pay once to
download your App and use all of
its functionality.
There are no additional charges. The
paid model resonates with users who
prefer to pay once to get the full app
experience, without in-app purchases.
#2. Paid Apps
Good to be implemented to all Apps

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#3. In-App Purchases
Good to be implemented to all Apps
Major types of in-App purchases:
Consumable: these items are used once,
mostly in mobile games.
Example: digital currencies, health points
Non-consumable: these are features
used permanently.
Example: ad blocking, extension in-app
functionality
Subscription this allows one to unlock
additional content and features for a
particular amount of time.
Example: monthly or annual service
subscription. Can be Auto-renewable and
Non-renewable.
Consumable
Non-consumable
Subscription

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• Auto-renewable subscriptions give users
access to content, services, or premium
features in your app on an ongoing basis. At
the end of each subscription duration, the
subscription automatically renews until a user
chooses to cancel it.
• Non-renewable subscription is time-
bounded by membership expiration time.
• Software-as-a-Service is a subscription-
based app monetization model that offers a
good option for startups. As long as their
services are well-matched to the subscription
plan. Subscription permits your company to
lure users into long-term payment approach
to increase the lifetime value of clients.
#4. User Subscription & SaaS
Most popular mobile app business models
as of June 2019, by usage and monetization
TOP to be implemented to all Apps

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Suitable if your app has a big user base and it has a high
level of users engagement. By using this model, you get
a single advertiser in your App that will tackle all your
App revenue generation potential. Technically speaking,
a sponsor in your App can be presented with an icon,
cover a bigger portion of the App’s interface with its logo,
via a splash screen that is visible to your App users right
after its launch or via Push Notifications.
Two primary sponsorship deals:
• Equally divide revenue from the App
• Set a monthly sponsorship fee
#5. Sponsorship
Good to be implemented to specific Apps

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Affiliate marketing for Mobile Apps is about being
rewarded with a commission fee every time when a
Mobile App was downloaded or specific action was taken
with an App via the link placed inside your App.
The most popular examples:
• Discount coupons
• Promo codes
• Reservations
Lead Generation - specific kind of affiliate marketing.
Customer gets paid for capturing and providing leads
contact information.
#6. Affiliate Deals
Good to be implemented to specific Apps

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If your business startup operates in the form of
digital marketplace or platform that allows
financial transactions to occur regularly (just like
Kickstarter), the transaction fees will represent
the App monetization model
You can charge:
$ Vendors
$ Consumers
$ Both
#7. Transaction fees
Good to be implemented to specific Apps

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• mCommerce (mobile commerce) is the buying
and selling of goods and services through
wireless handheld devices such as
smartphones and tablets. Enables users to
access online shopping platforms without
needing to use a desktop computer.
Examples of mCommerce include:
• in-App purchasing
• mobile banking
• virtual marketplace Apps like the Amazon Mobile
• digital wallet such as Apple Pay, Android Pay and
Samsung Pay
#8. mCommerce
Good to be implemented to specific Apps

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Developers may use the following
platforms to raise funds for App
development and marketing
needs:
• Kickstarter
• Indiegogo
• CrowdFunder
• AppsFunder.
#9. Crowdfunding
Good to be implemented to specific Apps

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Donations are unlikely to create a competitive
advantage that will be sustainable enough to
cover the development, maintenance and
marketing costs by donations alone.
It is difficult to incentivize users to pay support
you on a regular basis but it could be a nice
trial.
#10. Donation
Good to be implemented to specific Apps

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You can make money with your app by selling
branded T-shirts, stickers, backpacks and
other items, or selling the rights to other
companies to do that for you.
This monetization model is relevant for apps
based on a brand that has a substantial, loyal
following like
Pokémon GO and Angry Birds.
#11. Mob App merchandise
& e-commerce
Good to be implemented to specific Apps

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There is no App Monetization without
analytics
TRACKING
AND
ANALYTICS
SYSTEMS
Global
Mobile App
Analysis
Product
Analytics
Attribution

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Find out the best Revenue Generation Models
to monetize your idea!
Just for you - digital expertise from Boris Kontsevoi, a
technology executive, President and CEO of Intetics in
the series of articles: Mobile App Monetization
Revenue Generation Models:
• Mobile App Monetization Part 1: Revenue Generation Models
• Mobile App Monetization Part 2: Revenue Generation Models
• Mobile App Monetization Part 3: Revenue Generation Models
• Mobile App Monetization Part 4: Revenue Generation Models
Our Blog Post:
• Mobile App Monetization: Key Metrics
More details in our
White Paper
>> Download

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