1. Capturing Leads with Landing
Pages and Webforms
How to construct a landing page
and integrate your CRM
Chat with us through the
question pane on GoTo Webinar
We will be starting at 19:30hrs

2. Landing Page Webinar Series
Creating landing pages
& using webforms
Promoting your landing pages &
Measuring the Results

3. Intouch Support
http://support.intouchcrm.co.uk/

4. Matthew Ruddle
Customer Services Director

5. Steve Plotkin
Marketing Manager

6. https://www.facebook.com/intouchcrm
https://twitter.com/intouchcrm

7. Agenda
• What is a landing page and why use them
• Customer buying cycle
• 8 Steps to simple web forms
• Landing page best practice
• Webinar tasks

8. What is a landing page
and why use them

9. Call to
Action

10. Landing
Page

11. Thankyou
Page

12. Call to Action Landing Page Thank you Page

14. Adding CTA’s to Blog Posts
Call to
Action

16. Landing Pages are a Business
Asset

17. Customer Lifecycle

18. Lifecycle Stage
buying
now
Validation
Phase
Educational Phase Awareness Phase definitely are
not interested

19. “We have a problem”
Awareness Phase
Realising problem or need
Mindset: Searching for problem
• Use words that describe the problem
• Don’t yet understand solutions
• Looking to be educated
• Banners
• Blogs
• PR
• Directory Listings

20. Educational Phase
Beginning to understand possible solutions
Mindset: Perform Research
• Learn about how to solve a problem
• Understand what options are available
• Actively seeking information
• eBooks
• Blogs
• What to do Guides
• White Papers

21. Validation Phase
Prioritising what’s important in a solution
Mindset: Establish Buying Criteria
• Establish the ‘must haves’
• Understand options
• Thorough investigation
• How to guides
• Checklists
• Webinars
• FAQ’s & SAQ’s

22. Evaluation Phase
Matching vendors to buying criteria
Mindset: Review and trust
• Compare vendors
• Looking for trials or demos
• Seeking consultation
• Product guides
• Testimonials
• Product Brochure
• Free trials

23. Target the right Buyer Persona

25. Creating Landing Pages
and Webforms

27. Build Better Relationships
Understand the journey to becoming your customer

28. Call to Action
Landing Page
Webform
Thank you Page

29. Toolkit
1. Valuable Free Resource
2. Website Content Management System
3. Integrated CRM / Autoresponder System

31. Go ask your web master

32. Header
Minimal Nav
Keyword Title
Privacy Notice
Clear text
telling
reader what
to expect
from the
download
Image of
resource
Web Form
Clear
Instructions
Opt-in

33. 8 Steps to Simple Webforms

34. Step 1 & 2 Basic Set-up

35. Step 3 - 5 Completion Actions

36. Step 6 - 8 Organise & Follow-up

37. Here’s your form

38. Landing Page Best Practice

39. Write clear copy and explain the
benefits to the reader

40. Include company contact information

41. Ask for the right information

42. Include a link to your Privacy Policy

43. Add Customer testimonials

44. Add third party seals of approval

45. Chcek your speling

46. Next time
Promoting your landing pages &
Measuring the Results

47. Webinar Tasks

48. Webinar Tasks
1. Analyise your buying process
2. Review or create your personas for
language tips
3. Create or modify your landing pages
4. Create or modify your forms

49. Intouch Support
http://support.intouchcrm.co.uk/