Augmented Reality (AR) and Virtual Reality (VR) market is expected to expand drastically in the coming years. AR/VR goes beyond games. It is now a reality for content marketing and an opportunity to your businesses interact with people in an immersive level.

1. AR/VR
The Future of Content Marketing?

2. AR/VR
• What Is AR/VR Technology?
• How Can AR/VR Be Used For Content Marketing
- Immersive content
- Customer experience
- Storytelling
- Engagement
• AR/VR Across Industries
Topics to be Covered
Bijou Solutions, Inc. | 2020

3. What Is AR/VR
Technology?
Augmented reality is an enhanced version of reality. It uses the real-
world environment to project digital images you can interact with,
while virtual reality completely replaces the real world with a three-
dimensional simulated environment and creates a fully immersive
experience. Both of them use the technology of sensory devices to
modify the environments.
Bijou Solutions, Inc. | 2020

4. How Can AR/VR Be
Used For Content
Marketing

5. Immersive
Content
AR/VR can create virtual experiences with a new level of visual
and tactile immersion.
It means you can establish a real presence with the content,
using interactive elements and bring
‘new-ness’ to your customer.

6. Customer
experience
As all content marketing strategies, AR/VR content also
requires marketers to know their audience really well. The
difference is that the purpose is to connect with their
audience in a much deeper level of customer experience.
Use this real-time interactive experience to bring value to
the user. Think the sensory devices as your path to create a
unique experience in which people see, feel and connect
to your brand as a remarkable life experience.

7. Storytelling
AR/VR
content generation starts with the ideation
process, which is key to guarantee expanded
experiences. It is the chance to do something
different about your brand and interact
with your audience in a new space. Allen
Martinez, founder of Noble Digital,
explains different ways to tell your story
creatively considering the human
experience

8. Integrate your AR/VR
content in your campaign, consider different
media channels where your audience
can engage with the brand.
AR/VR content encourages connection and
you must have a consistency as a brand to
engage with the audience before, during and
after their experience.
They will want to share and talk about their
experiences, make it easy to keep the
conversation.
Engagement

9. AR/VR technology is not anymore restricted to the game
industry, it has expanded to healthcare, retail, aviation,
automotive, food & beverages, etc.
Brands are including AR/VR across their their websites on
product pages, incorporating it as a learning
tool, using in internal platforms to interaction with data,
and more.
Norm Glasses won CES Best of Innovation 2020 award with
its everyday AR smart glasses that enables people to
interact with the digital world in a hands-free manner.
AR/VR Across Industries

10. AR/VR is definitely
here, are you ready to
make the move and turn
it a reality to your brand?

11. Thank you!
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