A Consumer Purchase is a process of analyzing different factors that influence, the behavior of a person or group of people when purchasing a product or service. That is to say, understanding how a person decides to use their available resources (time, money, and effort) to satisfy their needs.

1. PRISCILLA LOBATO
UCSD CONTENT MARKETING

2. A Consumer Purchase is a process
of analyzing different factors that
influence, the behavior of a person
or group of people when
purchasing a product or service.
That is to say, understanding how a
person decides to use their
available resources (time, money, and
effort) to satisfy their needs.
What are Consumer Purchase
Behaviors?

3. What involves the Consumer Purchase
Behavior in a Decision-Making
Process?
The consumer decision-making
process involves five basic steps.
This is the process by which
consumers evaluate making a
purchasing decision.

4. 5 Steps for
Decision Making-Process
• Problem recognition
• Information search
• Alternatives evaluation
• Purchase decision
• Post-purchase evaluation

5. According to ComTec
Information
An estimated 1.61 billion people worldwide
purchased goods online amounting to a
staggering.
1.9 trillion US dollars in sales”. This trend, in
other words, is getting stronger with a
projected sales value of 4.06 trillion US dollars
by the year 2020.

6. 4 Types of Consumer Purchase
Behaviors
1. The Analytical Buyer
2. The Amiable Buyer
3. The Driver Buyer
4. The Expressive Buyer

7. Conclusion
In conclusion, thanks to the analysis of consumer behavior we can identify how the individual is influenced by their
environment, motivations, perceptions, learning, and personality, which will determine their commercial behavior and
purchase decisions.