2. Influencer Marketing
- Partnering with Influencers is a great way to show the product in action in a
more organic way than a TV commercial - also at traditionally a lower price
point
- They can connect to an audience and sell a product in a way that a
corporation could not
3. Podcasts
- Podcasts are great as a lower cost point marketing strategy
- They also have a great ability to get your product or service to a wide stable
audience constantly.
- With the same people hearing the messaging for your product the chances
the chances someone will seek out your company are increased
- 20% of people have bought a product or service after hearing about it in a
podcast
4. Short Form Video
- Short form videos have the highest engagement numbers across all video
lengths
- It is easy to disguise an ad within a feed
- Tik tok is dominating the social media space and it only makes sense to
create branded content to live on that platform.