Steven Drost from Stipso looks at an effective way of tracking information at the Facebook Developers Garage at the Turing Festival, August 2011.

1. wisdom of the crowd
for
data gathering
wisdom of the crowd
for
data collection

2. Market Research –
Nobody’s answering
current market research
• asks - from the top down
• opaque – no user
engagement / doesn’t
share results
• doesn’t let users ask
questions / just give
answers
• static
• linear questionnaire
stipso
• listens - from the bottom
up
• transparent – massive
user engagement / shares
results
• lets you ask questions /
not just give answers
• dynamic
• explorable data landscape

3. imagine: people wanting to move
• income and cost of living information
• where can I go?
• what can I earn?
• what will my cost of living be?
folksonomy informs you –
and you inform it!

4. imagine: corporations wanting to open
a new facility
• what are the local wages?
• what is the local cost of living?
• what is the local skill set?
• compare different locations
folksonomy informs you –
and you inform it!

5. imagine: cities / regions wanting to
attract investment
• get feedback from your location
• use data to attract investment, create training incentives
• identify skill set short comings
• identify your competition – differentiate yourself
folksonomy informs you –
and you inform it!

6. Show screen shots including
ticker at this point
• Point out key features attractive to
respondents and end users