Margaret Gould Stewarts presentation at From Business to Buttons in Stockholm, April 15 2016. FBTB is the meeting place for everyone who wants hands-on advice on how to generate business value by creating great user experiences: www.fbtb.se
18. Source:
In emerging markets
small to medium businesses account for
98%of all
businesses
50-80%of industrial
employment
50%of manufacturing
employment
19. $227Bin economic
development in 2014
4.5Mjobs since Facebook’s
founding
Source: Facebook’s Global Economic Impact, Deloitte 2015
26. No. 1
Help people learn
and grow.
Teach people to make the best
choices, increasing their
confidence and success.
27. No. 1
Help people learn
and grow.
Teach people to make the best
choices, increasing their
confidence and success.
28.
29. No. 2
Balance efficiency
and effectiveness
Improve how people work so they
achieve their objectives with the
least amount of effort
30. No. 2
Balance efficiency
and effectiveness
Improve how people work so they
achieve their objectives with the
least amount of effort
31. No. 2
Balance efficiency
and effectiveness
Improve how people work so they
achieve their objectives with the
least amount of effort
32. “This is hands down the most time-consuming process
and the least efficient thing that I do in my life.
I am confident with that statement.
There is no doubt in my mind that is true.
People have wasted years of their lives doing this.”
Usability testing participant
33. “This is hands down the most time-consuming process
and the least efficient thing that I do in my life.
I am confident with that statement.
There is no doubt in my mind that is true.
People have wasted years of their lives doing this.”
Usability testing participant
34.
35.
36.
37. No. 3
Bring clarity
to complexity.
Create intuitive ways for people to
tackle complicated topics and
workflows.
38.
39. I found some other options
for this slide. But I personally
like this one the best (and
also found it here. It is an
airplane, a Douglas DC7 to be
exact http://
www.laboiteverte.fr/wp-
content/uploads/2014/10/14-
cockpit-avion-Douglas-
DC-7.jpg) . It’s the most
complicated and best quality
and it just simply looks the
best.
1 - http://777boeing.com/wp-
content/uploads/2012/09/
boeing_777_cockpit.jpeg
2 - http://air.flightrun.com/
images/stories/bombardier-
q400/q400-avionics.jpg
3 - http://
spaceflight.nasa.gov/gallery/
images/shuttle/sts-101/hires/
s99_01418.jpg
4 - http://www.airplane-
pictures.net/photo/251517/
cs-tom-tap-portugal-airbus-
a330-200/
There’s a bunch more here
too:
http://www.airplane-
pictures.net/album.php?
p=462
laboiteverte.fr
40. I found some other options
for this slide. But I personally
like this one the best (and
also found it here. It is an
airplane, a Douglas DC7 to be
exact http://
www.laboiteverte.fr/wp-
content/uploads/2014/10/14-
cockpit-avion-Douglas-
DC-7.jpg) . It’s the most
complicated and best quality
and it just simply looks the
best.
1 - http://777boeing.com/wp-
content/uploads/2012/09/
boeing_777_cockpit.jpeg
2 - http://air.flightrun.com/
images/stories/bombardier-
q400/q400-avionics.jpg
3 - http://
spaceflight.nasa.gov/gallery/
images/shuttle/sts-101/hires/
s99_01418.jpg
4 - http://www.airplane-
pictures.net/photo/251517/
cs-tom-tap-portugal-airbus-
a330-200/
There’s a bunch more here
too:
http://www.airplane-
pictures.net/album.php?
p=462
laboiteverte.fr
41. I found some other options
for this slide. But I personally
like this one the best (and
also found it here. It is an
airplane, a Douglas DC7 to be
exact http://
www.laboiteverte.fr/wp-
content/uploads/2014/10/14-
cockpit-avion-Douglas-
DC-7.jpg) . It’s the most
complicated and best quality
and it just simply looks the
best.
1 - http://777boeing.com/wp-
content/uploads/2012/09/
boeing_777_cockpit.jpeg
2 - http://air.flightrun.com/
images/stories/bombardier-
q400/q400-avionics.jpg
3 - http://
spaceflight.nasa.gov/gallery/
images/shuttle/sts-101/hires/
s99_01418.jpg
4 - http://www.airplane-
pictures.net/photo/251517/
cs-tom-tap-portugal-airbus-
a330-200/
There’s a bunch more here
too:
http://www.airplane-
pictures.net/album.php?
p=462
laboiteverte.fr
42.
43.
44.
45.
46. No. 4
Be accurate
and predictable
Provide reliable controls and
relevant feedback that build trust in
our products
47. No. 4
Be accurate
and predictable
Provide reliable controls and
relevant feedback that build trust in
our products
48. No. 4
Be accurate
and predictable
Provide reliable controls and
relevant feedback that build trust in
our products
49.
50.
51. Be Accurate
and Predictable
Bring Clarity
to Complexity
Help People
Grow & Succeed
Balance Efficiency
& Effectiveness
Facebook Business Design Principles
52. Be Accurate
and Predictable
Bring Clarity
to Complexity
Help People
Grow & Succeed
Balance Efficiency
& Effectiveness
Facebook Business Design Principles
53. Be Accurate
and Predictable
Bring Clarity
to Complexity
Help People
Grow & Succeed
Balance Efficiency
& Effectiveness
Facebook Business Design Principles