http://www.inventium.com.au/ HBack in 2006, Inventium’s founder, Dr Amantha Imber was working as a consumer psychologist in a big advertising agency. The agency had put her through a lot of creative thinking training which she loved. However, when she started getting deeper into researching the field, she realised that all these training companies had done was rip off Edward de Bono techniques from the 70s and re-package them as their own. She thought that, ironically, this was pretty uncreative.

1. p. +61 3 9018 7455
f. +61 3 9528 4787
m. +61 (0) 412 6565 38
e. info@inventium .com .au
PO Box 1251, Brighton Rd LPO, Elwood,
VIC, Australia 3184
Inventium
http://www.inventium.com.au/
Back in 2006, Inventium’s founder, Dr Amantha Imber was working as a
consumer psychologist in a big advertising agency. The agency had put
her through a lot of creative thinking training which she loved.
However, when she started getting deeper into researching the field,
she realised that all these training companies had done was rip off
Edward de Bono techniques from the 70s and re-package them as their
own. She thought that, ironically, this was pretty uncreative.

2. p. +61 3 9018 7455
f. +61 3 9528 4787
m. +61 (0) 412 6565 38
e. info@inventium .com .au
PO Box 1251, Brighton Rd LPO, Elwood,
VIC, Australia 3184
Amantha had always been a bit of a science geek and kept reading the
jargon-filled academic journals long after leaving university. She noticed
that there were hundreds, if not thousands, of studies being conducted
around the world that looked at what variables increased a person’s
ability to think more creatively and a company’s ability to innovate.
However, she realised that there was a great divide between this great
research that was being done in the world of academia, and what was
actually getting used in the ‘real world’.
So in 2007, she had the idea of starting a company that applied the
science of psychology and neurology to boosting creativity and
innovation - something that had never been done before. Since
Inventium opened its doors, Amantha and her team, have helped
literally thousands of people across Australia, the United States, the UK,
Europe, Africa and New Zealand improve their ability to generate great
ideas.

3. p. +61 3 9018 7455
f. +61 3 9528 4787
m. +61 (0) 412 6565 38
e. info@inventium .com .au
PO Box 1251, Brighton Rd LPO, Elwood,
VIC, Australia 3184
something to fix. It’s hard to innovate without
A Little Help to Upgrade first knowing what to innovate.
Your Creative Thinking What are you good at? – As they say, you
should play your strengths. What are you good
Techniques at is where you should focus your ambition and
your time. If you aren’t into sports then why
Creative thinking techniques are hard to come walk towards that goal? If you are into science
by nowadays, if you want to be on top of the then pursue that goal and never waiver in your
pack you need to be more “in the know” and resolve, no matter how hard that road might
you can’t do that if you don’t know what you be. It’s easy to say that you’re going to be a
want done in the first place. Simple steps scientist and create stuff of epic proportions but
should be your first “to do” and we have list going towards it won’t be all that easy. Still if
down help below to get your thinking cap going that is where your strengths and ideas lie then
the right direction. you can handle the strain.
What are the problems that needed solving? – Sniff around – stealing ideas have never been a
Now this is quite simple to understand, if you good track of thought, but knowing what you’re
know what the problems is then you will know up against in life is always a good one. It keeps
what solutions to look for. If you know what the you ahead of the pack and being knowledgeable
problem is you can break it down into parts and of your surroundings and the happenings
if your brain can’t handle the first part you can around it is exemplary in its own regard. And
move on to another problem thus maximizing what better way to create something new than
your efforts. You can boost your creativity this by putting together something that other
way knowing that you are on point and have people could not. It’s not stealing if you copy
what they do but innovate them, keep that

4. p. +61 3 9018 7455
f. +61 3 9528 4787
m. +61 (0) 412 6565 38
e. info@inventium .com .au
PO Box 1251, Brighton Rd LPO, Elwood,
VIC, Australia 3184
thought in mind. Steve Jobs did not really create solutions for the rapid improvement of their
most of what he sold, he just mashed up enterprises. To make your company well-
everything and turned it into something he can known, find time to learn about business
call his own. innovation techniques.
Find resources – the internet is a good place to Keep in mind that new ideas can make a great
find new ideas and read about new discoveries change in your venture. It would be easy to
and so is the library. You should not limit where generate unique and useful business proposals
you get your knowledge, be it digital or in if you have a team of experts regarding
physical form creative thinking known’s no marketing aspect. A group of professional
bounds. Always be open to what person says marketers that shares their knowledge to create
and don’t choose to close out what they say as wonderful options is certainly a huge asset in
true because you don’t believe them. Resources the company.
are everywhere and in everything so don’t close
your eyes to all of those around you. However, it would be great if there are
workshops, trainings, and seminars to gain a lot
of new information regarding effective business
Achieving Success Is tactics. Employees will be motivated to think of
great ideas whenever they make plans to boost
Easy Using Business their company’s popularity as well as its sales
Innovation Techniques and revenue. This is a good way to create
opportunities to those who are creative enough
in planning. It only needs time and effort in
Entrepreneurs must possess creativity and
order to come up with a good decision.
innovation in order for them to create new,
unique, and useful ideas. Success will just come If you don’t have enough time to think of
along your way after you develop a system or powerful techniques and brilliant ideas, then
technique that could help your business easily there is a solution to that. Looking for a group
and quickly flourish. Not everyone is expert in of professional and skilled individuals in
business marketing that’s why some developing a plan or in determining the right
businessmen have decided to hire a business approach will certainly give you an edge over
analyst or consultant to help them find

5. p. +61 3 9018 7455
f. +61 3 9528 4787
m. +61 (0) 412 6565 38
e. info@inventium .com .au
PO Box 1251, Brighton Rd LPO, Elwood,
VIC, Australia 3184
your competitors because these folks are as you can make use of those techniques to
science geeks, goal oriented, savvy researchers, succeed on your venture.
and very focused on creating new and
breakthrough solutions. Awaken Your Creativity
Getting acquainted with their roles is
imperative. You will realize the assistance that
and Innovation
they provide to their clients. They are the ones
Being creative is in our blood, sometimes
who are highly committed to help business
though we choose to be laze about it. With the
proprietors who need a striking approach that
TV making sure that we have even less
will improve their company’s popularity and
imagination to run our lives, and all the pre-
profits. The beautiful traits they possess are
made visuals we see everyday tuning our minds
very useful in helping them generate useful and
to just be content on what is already there,
positive tactics.
being creative have been shelved and we are
Corporations and small types of businesses too preoccupied to see it. Well that is rather the
have reached the peak of success because of point of all the things that the media does but
the innovative ideas and tactics they are using. in any case, it’s still not the end. If you are one
They know how to attract consumers using of those who don’t have an ounce of creativity
their unique yet powerful comprehension and innovation left inside you then maybe it’s
regarding marketing ideas. The methods which time to awaken your mind.
are new to the eyes of the people will surely
Being creative is always connected with how
catch their attention and these methods can
people think outside the box. If you haven’t
make a huge impact in your targeted market
heard of that phrase then let us enlighten you.
profits.
Thinking outside the box is that moment when
Brainstorm with knowledgeable and creative you stop thinking of what you see in front of
people so that your enterprise will have a fast you but in general what you have around you.
development. Learning the idea generation It’s like drawing a ball, if you were given a task
techniques is worth your time and effort as long to draw something beautiful, with the ball as
your object, what do you do if your life depends

6. p. +61 3 9018 7455
f. +61 3 9528 4787
m. +61 (0) 412 6565 38
e. info@inventium .com .au
PO Box 1251, Brighton Rd LPO, Elwood,
VIC, Australia 3184
on it? Make something beautiful with the object from that couch, watching TV won’t get you
and what surrounds the object is a good start. anywhere.
What is being pointed out is that if you were
given some task, you make sure that you do the
task but adding more to it as well. If you were
told to prepare dinner, make something that
will be amazing. People who thinks beyond
what is asked of them is quite few nowadays
but it’s a personality that will bring you to
places. You have to have that certain potential
to be someone else rather than what society
wants you to be. It’s a simple idea that if you
get older then you also get better, if you were
the person you are still ten years ago then there
is a problem within you and you need to get it
fixed.
There are so many ways that you can awaken
the potential within you and al you have to do is
get up and do something. May it be little things
like learning an art or learning an instrument, or
maybe it’s just being better at what you
currently are doing, so long as you make it a
point that you become a better person
tomorrow than you were today. It’s not going
to be easy but as with everything in this world,
nothing is. Stop getting garbage in your head,
read books if you can, travel to places if you can
and most of all stop your whining and get up