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1. Incredible power of the press
release service

2. However large your company might be whatever niche of
the market it operates in and whatever services or
products it provides, it should always stay in touch with
the public. Even if the company has large pool of steadfast
and reliable customers, it nevertheless bound from time
to time to inform them about the latest developments in
the company. Nowadays people tend to regard
advertisement as oversimplified and exaggerated
statement. Only few of them really believe in the text they
see on the billboards. How their trust, their confidence
can be won? What measures should be taken by the
company to gain their attention?

3. The answer is simple-the company should create press
release. A press release is a short (usually not more than
one page) informative letter that provides the reader with
information on the latest newsworthy developments in
your company. It must contain your address as well as the
name of the company; the first paragraph of the press
release should answer several questions, the most
important of which are what, where, when. By creating
press releases the company can gain the attention of mass
media representatives. Journalists, correspondents,
editors and commentators are trusted; the public is
inclined to listen to their points of view as people hold the
belief that they express independent and impartial
opinions. However, writing press release is not composing
another advertisement; rather one should focus on some

5. Please visit:
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