10. What are investors looking for?
•Right people
•Assets & IPR
•Defendable USP
•Growth Sector
•Scalable
•Demonstrable Market Demand
•Revenue generating
•Commitment
•Wow factor
InvestmentAttractive
11. What are investors looking for?
•Cultural change
–Life style v. project
•Advisors
•Due diligence
•Documentation, procedures, controls
•Management team
•Understand the investor
•Exit strategy
–Commitment
•Energetic / Committed
InvestmentReady
12. Planning for success
•Start from the end and plan backwards –the Exit!
•Plan your short term / medium term funding – develop a funding strategy
•What do you want from your investors –its never just the money! Negative or positive?
•Work with good advisors –mentors –coaches
•Do your own due diligence on everyone you work with and with potential investors
•Innovate UK-supported companies offer attractive validated, de-risked opportunities for private sector funders