Just like mixology in bartending, the perfect digital marketing combination is the result of a refined and in-depth study of the art and craft of mixing channels, tactics and resources to serve the best experience to a brand's consumer. We'll discover more about the ingredients, apps and skills needed to create the best cocktail to win in the brand engagement and loyalty competition.

1. Ioana Cristea
CoFounder & Marketing Strategist
WINNING CONSUMER
LOYALTY WITH

2. WHAT TO DO FOR
CONSUMER loyalty
AND HOW TO DO IT

3. WHERE DOES CONSUMER LOYALTY HAPPEN,
IN THE MARKETING FUNNEL?
HAPPENS for NEW & EXISTING CLIENTS CONTRIBUTES TO NEXT PURCHASE = LOYALTY

4. LOYAL CUSTOMERS SPEND 67%
MORE MONEY COMPARED TO
NEW ONES.
Take a Look at Apple: Its customers are (still) lining up weeks before the official release
of a new iPhone. For example, prior to the release of iPhone 8, Apple scored a
92% loyalty rate.
*Research done by Hubspot
1

5. IN EXCHANGE FOR MORE TARGETED OFFERS
WITH RESPECT TO THEIR PREFERENCES 65%
OF CUSTOMERS AGREE ON
SHARING THEIR PERSONAL INFO.
Start analyzing which products are in more demand during which seasons or on
which holidays, and make your advertising campaigns and offers more
personalized.
According to DIGITALSTMAG
2

6. SOCIAL MEDIA SUPER-FANS SUPPORT
YOUR REACH, ENGAGEMENT &
SHARES OF CONTENT.
REWARDED FANS & ONLINE BRAND
AMBASSADORS
ACTUALLY DRIVE SALES.
3

7. LOYAL READERS SUPPORT YOUR:
✓WEBSITE CONTENT SHAREABILITY
✓ BRAND – RELATED ONLINE CONVERSATIONS
4

8. 50% OF CUSTOMERS RECOMMEND A BRAND TO
OTHERS. 14% OF THEM EXPRESS THEIR FEELINGS,
BOTH NEGATIVE AND POSITIVE, ON SOCIAL MEDIA.
It is important to be there when you receive feedback. If something goes
wrong, ask for details and do your best to make it up for the customer. Make
sure you reward your most loyal customers on social media or loyal readers. Be
aware of the online „gift hunters”, however.
According to Accenture
5

9. REGARDLESS OF THE CENTURY AND
TRENDS, ONE THING THAT WILL ALWAYS BE
IMPORTANT FOR RETURNING CUSTOMERS
IS THE LOYALTY PROGRAM.
Start with a simple Bonus Point System, Thank You Cards/eVouchers or
Suprise Small Gifts creatively built to represent your brand well, offer a kind
signal to your customers and keep your costs safe.
6

10. CUSTOMERS THAT HAVE BECOME AN ACTIVE PART OF THE
BRAND’S LIFE IN A POSITIVE SIGNIFICANT WAY
KEEP BUYING & RECOMMENDING IT FOR A LONG WHILE.
If you keep innovating your marketing approach, keep providing the kind of
solutions they need and stay ahead of your competition in caring for them.
Create campaigns around their experiences. User them as actors in your next
video for social media. Share their guest posts on your blog. Implement a
campaign on a topic your community has chosen. Create an event for them. Bring
them useful information via social media & their inbox.
According to DIGITALSTMAG
7

11. SOCIAL MEDIA HELPS USERS STAY MORE
ENGAGED WITH BRANDS THEY LIKE.
72% OF CONSUMERS SAY THIS.
Think as your customer, not as the brand, when you’re
building all your marketing initiatives: those for growing
your audience as well as those for keeping it close.
According to Lithium Research
8

12. Strengthening the bond between
your business and customer more
and more leads to EARNED MEDIA &
FREE ADVERTISING.
“Get closer than ever to your customers. So close
that you tell them what they need well before they
realize it themselves.”
- Steve Jobs

13. HELPS YOU MAKE THE
PERFECT COCKTAIL of
DIGITAL MARKETING
CHANNELS & TACTICS

14. Marketing Strategies can't afford to be just a show of
creativity, in the age of digital, crowded with content,
apps, technologies and online micro-communities.
The numbers in your business and the facts and trends
about your audience can tell you a lot about how to
build and run successful digital marketing plans.
However, there are no secret formulas.
Or...are there?

15. LET’S FIND YOUR
PERFECT mix
Use your Smartphone to Go To:
kite-agency.com/mixology-gotech

20. THANK YOUIoana Cristea / CoFounder & Marketing Strategist of