1. Effective Event
Promotion:
How Sparks has reached a new
female audience and opened
doors for the future
Elvira Morrison – Head of Regional Fundraising
Elena Vincent – Head of Corporate Partnerships

2. Ingredients
• How Sparks had fundraised before
• Why we needed Bake
• Objectives for 2013

3. Concept & Design
• Who are we targeting
• Investing in a concept
• Getting it right

7. Rail
Tube

8. • Gifts in kind
• Social media
• Celebrities
Promotional Channels

9. Promotional Channels
• Warm networks
• Local promo

10. Collaborative Working

11. Supporter Care
• Looking after our hosts from registration onwards
• Good problems to have

12. What we’ve achieved so far
• Right ask, right audience
• More active followers
• New corporate relationships
• Opportunities for next year
• Great challenges

13. Hopes for 2014
• Volume
• Partnerships
• Repeat and super hosts