Love your supporters, raise millions alison gregory - refugee action

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Formation Technologie

Love your supporters: raise millions

Welcome email

Deeper engagement

Emotive

Thank you telephone calls

•Brought in house in autumn 2011

•Increased average gift to £50

•Kept Christmas appeal above target

•Tailored communications to individual
supporters

World Food Night event - acquisition

• Conversion rate 60%

• Handwritten messages

• Welcome phone call

Thank you

Any Questions?

Thank you!

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Love your supporters, raise millions alison gregory - refugee action

1. Love your supporters: raise millions

2. Welcome email

3. Deeper engagement

5. Thank you telephone calls •Brought in house in autumn 2011 •Increased average gift to £50 •Kept Christmas appeal above target •Tailored communications to individual supporters

6. World Food Night event - acquisition • Conversion rate 60% • Handwritten messages • Welcome phone call

7. Social media…

8. Thank you Any Questions?