10 Tips for Creating High-Converting Landing Pages

10 Tips for Creating
High-Converting
Landing Pages

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What is a conversion-focused landing page?
10 Tips for creating high-converting landing pages
What’s Inside...

What is a landing page?

A landing page is technically any page
a visitor lands on post-click. Typically,
it is the page landed on after clicking
an online ad.
But it should be more than that.

It should be conversion focused to
increase the ROI of your online
marketing campaigns.

What is conversion-focused landing
page?

A landing page that matches user
needs to specific actions that can be
taken to fill those needs.
Download a white paper, submit a form, make a purchase, etc.

10 Tips for Creating
High-Converting
Landing Pages

Message Match
• Your landing page copy should mirror the words and
phrases used in your ad.
• Make sure what the visitor clicked on is reflected very clearly
when they land on your page. This is called a ‘scent trail’
and it helps reduce bounce rate by reinforcing the visitor is
in the right place.
1

Relevancy
• Just because your ad & page copy match doesn’t
necessarily mean your page is relevant.
• Make your page cohesive from the copy to the offer to the
images.
2

Valuable
• Is there a clear value proposition in your offer?
• Use your landing pages to sell, not inform.
• Don’t be afraid to make your pitch.
• Tell people why it’s in their best interest to convert.
3

Above The Fold
• Make sure your most important content is above the fold.
That means copy, images and calls-to-action.
• Put good stuff below the fold, but the best stuff high on the
page.
4

Scannable
• Don’t use long sentences,
tons of bullets, lots of
paragraphs - it’s hard for a
visitor to read all of that!
• Make sure it’s easy to scan
the page and absorb the
message.
• Vary the length of your
sentences, use bullets and
make sure paragraphs are
short.
5

Visually Actionable6
• At a quick glance, it should be very clear what the key action
is on the page. What does the page want the visitor to do?
Pick up the phone? Fill out a form? Click a button?
• Make sure your page is very obvious and very actionable. It
should visually compel the visitor towards the desired action.

Distraction Minimized
• Edit, edit, edit. Get rid of unnecessary copy, graphics and
especially links.
• Every element of your page should be increasing your odds
of conversion. No exceptions.
• Get rid of the unrelated calls-to-action, superfluous graphics
and everything else questionable.
7

Easy To Convert8
• Make sure your conversion is
clear and easy to act upon,
whether it is picking up the
phone, making a purchase, or
filling out a form.
• Make your phone number
easy to see
• Make add to cart simple
• Only ask for the information
you really need
• Eliminate hurdles to
conversion.

Feels Good
• Take a gander at your page. Ask others to look at it too.
Does it make the visitor feel good? How good is your page
compared to your competitors?
• Don’t neglect the ‘feel good’ factor - even landing page
visitors want great experiences!
9

Tested & Optimized8
• Landing pages are the perfect place to test - copy, images,
offers, layouts, forms.
• You name it, you can test it.
• Without testing you are leaving conversions on the table by
playing the guessing game.

And that is how you start creating
really high-converting landing pages!

We help brands create effective landing pages.
90% of our customers report positive ROI.
Find out more:
http://www.ioninteractive.com

Thank you!
@ioninteractive
info@ioninteractive.com

10 Tips for Creating High-Converting Landing Pages

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