According to a recent benchmark study by CMI and MarketingProfs, "70% of B2B marketers are creating more content than they did one year ago.” And that number is only going to grow as content marketing continues to boom. With that trend for increased content output comes tremendous pressure to constantly create the next piece of content. And then the next. It’s enough to make you feel like a factory. That is why content repurposing is getting so much well-deserved attention these days. The time and resources invested into a single piece of content can be maximized when we create new formats for our audience to consumer that content. Instead of banging your head against the wall to conceptualize new content every single time, take a look at what you have in your content marketing arsenal and put it to great use. Check out some of our favorite tips and tricks for making your old content new again.

1. Ways to Repurpose Your
Content and Get More Out
Of It

2. As marketers, we put a lot of time, effort and energy
into creating content to tell our brand’s story. Blog
posts, case studies, interactive experiences—all of it
requires hours, days and even weeks of our time.
According to a recent benchmark study by CMI and
MarketingProfs, "70% of B2B marketers are
creating more content than they did one year ago.”
And that number is only going to grow as content
marketing continues to boom.

3. With that trend for increased content output comes
tremendous pressure to constantly create the next
piece of content. And then the next. It’s enough to
make you feel like a factory.
That is why Content Repurposing is getting so much
well-deserved attention these days. The time and
resources invested into a single piece of content can
be maximized when we create new formats for our
audience to consumer that content.

4. Instead of banging your head against the wall to
conceptualize new content every single time, take a
look at what you have in your content marketing
arsenal and put it to great use.
We rounded up some of our favorite tips and tricks
for making your old content new again.

5. GO VISUAL WITH AN
INFOGRAPHIC

6. Take a story you’ve already told in words and tell it visually instead.
Just a few short years ago, “the search volume for infographics
increased by more than 800%" (that is not a typo!) according to an
article in Social Media Today.
We are constantly bombarded with stats and research about how the
human brain responds to visual content, so capitalize on it.
Infographics are super shareable, digestible and now with the ability
to add interactive elements to them, forget it!
http://www.socialmediatoday.com/marketing/2015-04-30/6-smarter-ways-repurpose-
content-your-online-marketing
@socialmedia2day

7. SHARE THE LOVE ON
SLIDESHARE

8. After delivering a presentation deck, don’t just let it go. Take that deck
filled with material you have worked so hard to curate and put it up on
SlideShare.
During Content Marketing World this year, we learned that “41% of B2B
marketers and 20% of B2C marketers in North America are using
SlideShare in their content marketing efforts.” There are millions (no
really) of people to be reached on SlideShare. “With over sixty million
visitors a month, Slideshare is a great platform for reaching a wider
audience.”
@slideshare
http://www.slideshare.net/about

9. REHASH THAT AWESOME
VIDEO

10. Video content is like the gift that keeps on giving. There is a multitude
of ways you can use it over and over and OVER again. People love
video because it’s like a living piece of content. There’s action and
movement and it’s becoming a regular feature of strong, well-balanced
content marketing strategies. Pull that rad video you made off of
YouTube and share it. Put it on social, blog about it, maybe even throw
it in a nurture email. According to Relevance, “Studies show that
adding a video to an introductory company email increases click-
through rate by 96 percent.”
@relevance
http://relevance.com/7-content-repurposing-dishes-your-prospects-will-eat-up/

11. Turn a White Paper into a
Blog Series

12. In a recent blog post, Scripted says, “A white paper is an investment
which is why it’s important to get the most out it.” It’s true! White
papers are filled with useful and actionable information. Why not chunk
it out into different sections and dedicate a blog post to each one. Take
time to expand on each section digging into the nitty gritty. It gives you
a chance to take the conversation to the next level and keep the
conversation going a little bit longer.
@getscripted
http://heidicohen.com/content-marketing-lead-generation-expert-tips/

13. MAKE IT INTERACTIVE!

14. Ok, so we may be a little biased, but one of the best ways to repurpose content
AND kick it up a notch, is to take something static and make it interactive. Take a
white paper and make it interactive and maybe even finish it off with a quiz! Or
how about taking a series of blog posts and turning it into an interactive eBook?
There are so many possibilities to take the content you have worked so hard on
and give it a facelift. (You know where to find us if you want to hear more about
this one!)
Neil Patel hit the nail on the head when he said, “repurposed content adds more
horsepower to your marketing machine. It takes your content further faster
than you could ever do on your own. It helps you build up a fan base that you
may have never known existed. And it does this without a lot of effort on your
part.”
@neilpatel
http://neilpatel.com/2015/03/10/content-repurposing-whats-old-is-new-again/

15. About ion interactive
ion interactive helps
modern marketers produce
engaging, interactive
content that stands out
while generating leads
and revenue.
Find out more!
http://www.ioninteractive.com/blog/10-things-to-help-you-generate-more-leads-from-your-content-marketing