SlideShare une entreprise Scribd logo
1  sur  35
Télécharger pour lire hors ligne
^!
Death	
  to	
  the	
  Landing	
  Page	
  
            by	
  Sco'	
  Brinker	
  
             @chiefmartec	
  
Actually,	
  I	
  love	
  landing	
  pages.	
  
But	
  most	
  landing	
  pages	
  suck	
  
aren’t	
  very	
  good.	
  
REDACTED	
                       REDACTED	
  




                  REDACTED	
  




   REDACTED	
  
95%	
  
This	
  is	
  death	
  to	
  
your	
  brand.	
  
Stop	
  thinking	
  of	
  landing	
  pages.	
  
Instead,	
  think	
  of	
  experiences.	
  
You	
  are	
  not	
  limited	
  to	
  one	
  page.	
  
REDACTED	
                       REDACTED	
  




                  REDACTED	
  




   REDACTED	
  
REDACTED	
                       REDACTED	
  




                  REDACTED	
  




   REDACTED	
  
Thank	
  you.	
  

Contenu connexe

Plus de ion interactive

Customer Webinar: eBooks 101
Customer Webinar: eBooks 101Customer Webinar: eBooks 101
Customer Webinar: eBooks 101ion interactive
 
Creating Better Awareness
Creating Better AwarenessCreating Better Awareness
Creating Better Awarenession interactive
 
Customer Webinar: Interactive Infographics 101
Customer Webinar: Interactive Infographics 101Customer Webinar: Interactive Infographics 101
Customer Webinar: Interactive Infographics 101ion interactive
 
Top 2018 Trends and Predictions
Top 2018 Trends and PredictionsTop 2018 Trends and Predictions
Top 2018 Trends and Predictionsion interactive
 
Win with Content: ion + ScribbleLive
Win with Content: ion + ScribbleLiveWin with Content: ion + ScribbleLive
Win with Content: ion + ScribbleLiveion interactive
 
How to Launch a Successful Interactive Content Program Now
How to Launch a Successful Interactive Content Program NowHow to Launch a Successful Interactive Content Program Now
How to Launch a Successful Interactive Content Program Nowion interactive
 
How to Use Interactive Content to Tell Your Story & Accelerate the Buyer's Jo...
How to Use Interactive Content to Tell Your Story & Accelerate the Buyer's Jo...How to Use Interactive Content to Tell Your Story & Accelerate the Buyer's Jo...
How to Use Interactive Content to Tell Your Story & Accelerate the Buyer's Jo...ion interactive
 
Interactive Content for Demand Generation
Interactive Content for Demand GenerationInteractive Content for Demand Generation
Interactive Content for Demand Generationion interactive
 
Interactive Content For Demand Generation
Interactive Content For Demand GenerationInteractive Content For Demand Generation
Interactive Content For Demand Generationion interactive
 
2017 Interactive Content Marketing Trends
2017 Interactive Content Marketing Trends2017 Interactive Content Marketing Trends
2017 Interactive Content Marketing Trendsion interactive
 
How to Make Your Content Interactive
How to Make Your Content InteractiveHow to Make Your Content Interactive
How to Make Your Content Interactiveion interactive
 
Deliver Engaging Content to Your Buyers: A Tale of Two Journeys
Deliver Engaging Content to Your Buyers: A Tale of Two JourneysDeliver Engaging Content to Your Buyers: A Tale of Two Journeys
Deliver Engaging Content to Your Buyers: A Tale of Two Journeysion interactive
 
Boost Your Results with Innovative Landing Pages
Boost Your Results with Innovative Landing PagesBoost Your Results with Innovative Landing Pages
Boost Your Results with Innovative Landing Pagesion interactive
 
How a Content Marketing Company Does Content Marketing
How a Content Marketing Company Does Content MarketingHow a Content Marketing Company Does Content Marketing
How a Content Marketing Company Does Content Marketingion interactive
 
Get to Know ion interactive
Get to Know ion interactiveGet to Know ion interactive
Get to Know ion interactiveion interactive
 
Creating an Interactive Content Strategy that Works with Technology
Creating an Interactive Content Strategy that Works with TechnologyCreating an Interactive Content Strategy that Works with Technology
Creating an Interactive Content Strategy that Works with Technologyion interactive
 
2016 Interactive Content Marketing Trends
2016 Interactive Content Marketing Trends2016 Interactive Content Marketing Trends
2016 Interactive Content Marketing Trendsion interactive
 
Boost Your Content Marketing Results
Boost Your Content Marketing ResultsBoost Your Content Marketing Results
Boost Your Content Marketing Resultsion interactive
 
Sales and Marketing Alignment Starts with Content Marketing
Sales and Marketing Alignment Starts with Content MarketingSales and Marketing Alignment Starts with Content Marketing
Sales and Marketing Alignment Starts with Content Marketingion interactive
 

Plus de ion interactive (20)

Customer Webinar: eBooks 101
Customer Webinar: eBooks 101Customer Webinar: eBooks 101
Customer Webinar: eBooks 101
 
Creating Better Awareness
Creating Better AwarenessCreating Better Awareness
Creating Better Awareness
 
Customer Webinar: Interactive Infographics 101
Customer Webinar: Interactive Infographics 101Customer Webinar: Interactive Infographics 101
Customer Webinar: Interactive Infographics 101
 
Top 2018 Trends and Predictions
Top 2018 Trends and PredictionsTop 2018 Trends and Predictions
Top 2018 Trends and Predictions
 
Win with Content: ion + ScribbleLive
Win with Content: ion + ScribbleLiveWin with Content: ion + ScribbleLive
Win with Content: ion + ScribbleLive
 
How to Launch a Successful Interactive Content Program Now
How to Launch a Successful Interactive Content Program NowHow to Launch a Successful Interactive Content Program Now
How to Launch a Successful Interactive Content Program Now
 
How to Use Interactive Content to Tell Your Story & Accelerate the Buyer's Jo...
How to Use Interactive Content to Tell Your Story & Accelerate the Buyer's Jo...How to Use Interactive Content to Tell Your Story & Accelerate the Buyer's Jo...
How to Use Interactive Content to Tell Your Story & Accelerate the Buyer's Jo...
 
Interactive Content for Demand Generation
Interactive Content for Demand GenerationInteractive Content for Demand Generation
Interactive Content for Demand Generation
 
Interactive Content For Demand Generation
Interactive Content For Demand GenerationInteractive Content For Demand Generation
Interactive Content For Demand Generation
 
2017 Interactive Content Marketing Trends
2017 Interactive Content Marketing Trends2017 Interactive Content Marketing Trends
2017 Interactive Content Marketing Trends
 
How to Make Your Content Interactive
How to Make Your Content InteractiveHow to Make Your Content Interactive
How to Make Your Content Interactive
 
Deliver Engaging Content to Your Buyers: A Tale of Two Journeys
Deliver Engaging Content to Your Buyers: A Tale of Two JourneysDeliver Engaging Content to Your Buyers: A Tale of Two Journeys
Deliver Engaging Content to Your Buyers: A Tale of Two Journeys
 
Boost Your Results with Innovative Landing Pages
Boost Your Results with Innovative Landing PagesBoost Your Results with Innovative Landing Pages
Boost Your Results with Innovative Landing Pages
 
How a Content Marketing Company Does Content Marketing
How a Content Marketing Company Does Content MarketingHow a Content Marketing Company Does Content Marketing
How a Content Marketing Company Does Content Marketing
 
Get to Know ion interactive
Get to Know ion interactiveGet to Know ion interactive
Get to Know ion interactive
 
Hacking Marketing
Hacking MarketingHacking Marketing
Hacking Marketing
 
Creating an Interactive Content Strategy that Works with Technology
Creating an Interactive Content Strategy that Works with TechnologyCreating an Interactive Content Strategy that Works with Technology
Creating an Interactive Content Strategy that Works with Technology
 
2016 Interactive Content Marketing Trends
2016 Interactive Content Marketing Trends2016 Interactive Content Marketing Trends
2016 Interactive Content Marketing Trends
 
Boost Your Content Marketing Results
Boost Your Content Marketing ResultsBoost Your Content Marketing Results
Boost Your Content Marketing Results
 
Sales and Marketing Alignment Starts with Content Marketing
Sales and Marketing Alignment Starts with Content MarketingSales and Marketing Alignment Starts with Content Marketing
Sales and Marketing Alignment Starts with Content Marketing
 

Dernier

Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture conceptP&CO
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...lizamodels9
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfAmzadHosen3
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...rajveerescorts2022
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptxnandhinijagan9867
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Sheetaleventcompany
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876dlhescort
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...allensay1
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noidadlhescort
 

Dernier (20)

Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
 

Death to the Cliché Landing Page