A presentation by Qualcomm's VP product manager Eran Sandhaus at the IoT Israel conference 2014

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Eran Sandhaus
Sr. Director Strategy, Internet of Everything
Qualcomm Atheros Inc.

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VIDEO

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Evolution of the Internet
Today
Yesterday
Tomorrow

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Surge in connected things has already begun
25B
Security Smart Grid
Cameras
Lights Smart Meter PEV
Sources: 1Machina Research, April ‘13, IDC Mar ’13. 2Gartner June ’14
Smarter More connected
~75%
~8B
1000x Anticipated data
traffic growth driven
by more connection
and richer content
US 18-24 year olds reach for
smartphone immediately
after waking up
Cumulative smartphone
shipments 2014-20182
Driven by powerful technological and generational trends

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Internet of things
Bringing intelligence and connectivity into everyday objects
Smart homes Smart cities Wearables

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World population living in
urban environments
in 2050
Today
Bluetooth 3G/4G Powerline Wi-Fi Fiber Ethernet Smart gateways
& small cells
Source: Frost & Sullivan, May ’13
NFC
Smart cities

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Smart
traffic lights
Smart parking
meters and garages
Road sensors
Distributed
renewables
integration
Demand
response
Smart building
management
Building as
a platform
Wireless
Vehicle
Charging
Smart Infrastructure

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The future of transportation: smart, connected and safer
HD graphics Maps Safety Video
Voice Camera
3G/4G
modems
~60%
of new cars shipped in 2018 will be
connected through mobile technology
Wi-Fi Social
Rear seat
entertainment
Apps Movies
networking
Audio
Wireless
charging
40
connected car programs
from 15+ OEMs
Source: ABI Mar. ’14, IHS Dec. ‘13

9. Home management ~200M
Monitoring and controlling
systems and devices
9
Smart homes
Transforming the home into a platform
Source: Strategy Analytics Jul. ’14
Qualcomm StreamBoost is a product of Qualcomm Atheros, Inc.
AllJoyn is a collaborative open source project of the AllSeen Alliance
Media & broadband
Apps & services
Life management
Connecting devices
and sensors for health
and fitness
More high-quality
content moving
throughout the home
Expanding cloud
services using mobile
devices as the UI
• Internet processors
• Connectivity
(11ac, 11ad, 11n, Ethernet,
powerline)
• Software / intelligence
(Qualcomm®
StreamBoost™ technology,
AllJoyn™ framework)
homes globally forecast to
have smart systems by 2018

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New Devices AND Access Points Transform the Edge of the Internet
Bringing connectivity, computing and content closer to users allows the Internet to scale
Proximal
Networks
Smart
Gateways
Improved
User Experience

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Technologies “Under the Hood”
Multimedia
Power
Management GPU & CPU
Software/
HLOS
DSP & Sensor
Hub
Position
Location
Wi-Fi/
Visual Computing Bluetooth Peer to Peer
Voice Processing
SECURITY
Key Requirements for IOE Products

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Smartphone Technologies are fueling the IOE
Expanding the Mobile Ecosystem Beyond Mobile 7.2 Million Earth’s Population
Computing
Entertainment
Transportation
Education
Healthcare
Retail
Energy
TABLETS
AUTO
HEALTH
HOME
WEARABLES
MEDIA
6.8 Million Cellular Connections
3.3 Unique Subscribers
Source: GSMA Intelligence, November 13; UN, November 2013

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Setting the Bar for User Experience
Qualcomm® Snapdragon™ transformed SmartPhone
Talk time 3x
Camera resolution 5x
Web browsing
performance 110x
Graphics 60x
Video playback 40x
Display resolution 40x
WAN speed 40x
Wi-Fi speed 15x
Position 2x
2014
2008
Improvement
Mobile
internet device
Everything
device
Source: www.gsmarena.com
Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc.

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SmartPhone as a Platform
Unleashed unprecedented innovation
GPS
GPU
DSP
GYRO
MICROPHONE
TOUCHSCREEN
ACCELEROMETER

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SmartHome as a Platform
Powered by AllJoyn
LOCK DOORS
LIGHT BULBS
GARAGE DOOR
SENSORS
PICTURES
VIDEO
DRAPES
DISPLAYS
SPEAKERS
CLOCKS
COOL
HEAT
TVs
The AllJoyn software framework is a collaborative open source project of the AllSeen Alliance

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Theft
deterrence
Addressing the Security Challenge
Content protection Enterprise Authentication
Qualcomm® SecureMSM™
Technology
Qualcomm Security Solutions
Qualcomm SecureMSM and Qualcomm Security Solutions are products of Qualcomm Technologies, Inc.

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Expanding technology leadership across many dimensions
Transforming the role of wireless
Advancing connectivity
LTE Dual SIM/voice over LTE, video telephony
LTE machine-type communications
LTE Direct
802.11ad / 802.11ah
Bluetooth
5G
Bringing cognitive technologies to life
Evolving computing
Brain-inspired machine learning
Computer vision
Always-on sensing
Security and privacy
Immersive multimedia
Heterogeneous computing
Solving the 1000x data challenge
Increasing capacity
LTE Advanced carrier aggregation
LTE Broadcast
LTE in unlicensed spectrum
Hyper-dense small cells
Wi-Fi 802.11ac / MU-MIMO
LTE and Wi-Fi convergence

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Enabling EVERYONE to Innovate
Right Technology
Solutions for the Vertical,
Category & Product
Tools & Resources to
Accelerate Development
Global network of fulfillment
partners to accelerate time
to market
High performance. Delivered.

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Building the Future
Dare to Dream
Learning Devices
Simplicity
Provide convenience
when we need it most

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Thank you
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©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved.
Qualcomm, Snapdragon and SecureMSM are trademarks of Qualcomm Incorporated, registered in the United States and other countries, used with
permission. Streamboost is a trademark of Qualcomm Atheros, Inc., registered in the United States and other countries, used with permission.
Other product and brand names may be trademarks or registered trademarks of their respective owners.
References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm Technologies, Inc., and/or other subsidiaries or
business units within the Qualcomm corporate structure, as applicable.
Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a
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