The Charlotte Bobcats Marketing Plan aims to increase season ticket sales and attendance by better understanding their target audience. The plan identifies married white males aged 30-45 earning $75,000 as their primary target market. Short-term goals include selling 8,000 season tickets and increasing attendance and first-time fans by 10%, while long-term goals target a 20% ticket increase, 90% sell outs, and higher TV ratings. The plan also emphasizes strengthening community relations through player accessibility and youth clinics to improve the Bobcats' local image.

1. The Charlotte Bobcats Marketing Plan Kristine Mason, Jacob Hanselman, Brittany Malatt, Chad Monahan Loras College Overview Research Poster Design Services SWOT Promotional Strategy Target Market Focal Points Community relations Reaching new partners Strategies Market research Charlotte NBA fans Approach Determine fan needs Accommodate to the needs Strengths Brand awareness TWC Arena FSN TV contract Weaknesses Poor local image Mediocre record Opportunities Charlotte economy Development of new fans Threats Carolina Panthers Lowe’s Motor Speedway ACC Basketball Community Relations Player accessibility Public speaking Youth clinics Make fans “part of team” Season Ticket Holders Married white males 30-45 years old $75,000 income Goals Reaching Partners Customize partnerships Brand awareness Hospitality Better value Short-Term 85% attendance 8,000 season tickets 10% first time fans 10% overall ticket increase Long-Term 20% ticket increase 90% sell outs Increase national exposure Higher TV rating and share Issues Market Research Data Inappropriate collection No reflection of fan needs Lack of support Sour taste from Hornets Business partners NBA Demographics Charlotte Demographics