2. ANDROID
Android is the world's most
popular mobile platform. With
Android you can use all the
Google apps you know and love,
plus there are more than
600,000 apps and games
available on Google Play to keep
you entertained, alongside
millions of songs and books, and
thousands of movies. Android
devices are already smart, and
will only get smarter, with new
features you won't find on any
other platform, letting you focus
on what's important and putting
you in control of your mobile
experience.
3. Android the world's most popular
mobile platform
• Android powers hundreds of millions of mobile
devices in more than 190 countries around the
world. It's the largest installed base of any mobile
platform and growing fast—every day another
million users power up their Android devices for
the first time and start looking for apps, games,
and other digital content.
• Android gives you a world-class platform for
creating apps and games for Android users
everywhere, as well as an open marketplace for
distributing to them instantly.
4. • Android is open source and Google releases the
code under the Apache License This open source
code and permissive licensing allows the software
to be freely modified and distributed by device
manufacturers, wireless carriers and enthusiast
developers. Additionally, Android has a large
community of developers writing applications
(“apps") that extend the functionality of devices,
written primarily in a customized version of
the Java programming language. In October 2012,
there were approximately 700,000 apps available
for Android, and the estimated number of
applications downloaded from Google Play,
Android's primary app store, was 25 billion.
5. • These factors have allowed Android to become the world's
most widely used smart phone platform and the software of
choice for technology companies who require a low-cost,
customizable, lightweight operating system for high
tech devices without developing one from scratch. As a
result, despite being primarily designed for phones and
tablets, it has seen additional applications
on televisions, games consoles and other electronics.
Android's open nature has further encouraged a large
community of developers and enthusiasts to use the open
source code as a foundation for community-driven projects,
which add new features for advanced users or bring Android
to devices which were officially released running other
operating systems.
• Android had a worldwide smart phone market share of 75%
during the third quarter of 2012, with 500 million devices
activated in total and 1.3 million activations per day.
6. History of Android
• Android, Inc. was founded in Palo Alto, California in
October 2003 by Andy Rubin (co-founder
of Danger), Rich Miner (co-founder of Wildfire
Communications, Inc.),Nick Sears. (once VP at T-
Mobile), and Chris White (headed design and
interface development at WebTV) to develop, in
Rubin's words "smarter mobile devices that are
more aware of its owner's location and
preferences". Despite the past accomplishments of
the founders and early employees, Android Inc.
operated secretly, revealing only that it was
working on software for mobile phones. That same
year, Rubin ran out of money. Steve Perlman, a
close friend of Rubin, brought him $10,000 in cash
in an envelope and refused a stake in the company
7. Google acquired Android Inc. on August 17, 2005,
making it a wholly owned subsidiary of Google. Key
employees of Android Inc., including Rubin, Miner
and White, stayed at the company after the
acquisition. Not much was known about Android
Inc. at the time, but many assumed that Google was
planning to enter the mobile phone market with this
move. At Google, the team led by Rubin developed
a mobile device platform powered by the Linux
kernel. Google marketed the platform to handset
makers and carriers on the promise of providing a
flexible, upgradable system. Google had lined up a
series of hardware component and software
partners and signaled to carriers that it was open
to various degrees of cooperation on their part.
8. • Speculation about Google's intention to
enter the mobile communications market
continued to build through December
2006. Reports from the BBC and the Wall
Street Journal noted that Google wanted its
search and applications on mobile phones
and it was working hard to deliver that. Print
and online media outlets soon reported
rumors that Google was developing a
Google-branded handset. Some speculated
that as Google was defining technical
specifications, it was showing prototypes to
cell phone manufacturers and network
operators. In September
2007,InformationWeek covered
an Evalueserve study reporting that Google
had filed several patent applications in the
9. • On November 5, 2007, the Open Handset
Alliance, a consortium of technology
companies including Google, device
manufacturers such as HTC and Samsung,
wireless carriers such as Sprint Nextel and T-
Mobile, and chipset makers such
as Qualcomm and Texas Instruments, unveiled
itself, with a goal to develop open
standards for mobile devices. That day,
Android was unveiled as its first product, a
mobile device platform built on the Linux
kernel version 2.6. The first commercially
available phone to run Android was the HTC
Dream, released on October 22, 2008.
10. Interface Of Android
• Android's user interface is based on direct
manipulation, using touch inputs that loosely correspond
to real-world actions, like swiping, tapping, pinching and
reverse pinching to manipulate on-screen objects. The
response to user input is designed to be immediate and
provides a fluid touch interface, often using the vibration
capabilities of the device to provide haptic feedback to the
user. Internal hardware such
as accelerometers, gyroscopes and proximity sensors are
used by some applications to respond to additional user
actions, for example adjusting the screen from portrait to
landscape depending on how the device is oriented, or
allowing the user to steer a vehicle in a racing game by
rotating the device, simulating control of a steering wheel.
11. • Android devices boot to the home screen, the primary
navigation and information point on the device, which is
similar to the desktop found on PCs. Android home
screens are typically made up of app icons and widgets;
app icons launch the associated app, whereas widgets
display live, auto-updating content such as the weather
forecast, the user's email inbox, or a news ticker directly
on the home screen. A home screen may be made up of
several pages that the user can swipe back and forth
between, though Android's home screen interface is
heavily customisable, allowing the user to adjust the look
and feel of the device to their tastes. Third party apps
available on Google Play and other app stores can
extensively re-theme the home screen, and even mimic the
look of other operating systems, such as Windows
Phone. Most manufacturers, and some wireless carriers,
customise the look and feel of their Android devices to
differentiate themselves from the competition.
12. Applications Of Android
• Android has a growing selection of third party applications,
which can be acquired by users either through an app store
such as Google Play or the Amazon Appstore, or by
downloading and installing the application's APK file from a
third-party site. The Play Store application allows users to
browse, download and update apps published by Google
and third-party developers, and is pre-installed on devices
that comply with Google's compatibility requirements. The
app filters the list of available applications to those that are
compatible with the user's device, and developers may
restrict their applications to particular carriers or countries
for business reasons.[ Purchases of unwanted applications
can be refunded within 15 minutes of the time of
download, and some carriers offer direct carrier billing for
Google Play application purchases, where the cost of the
application is added to the user's monthly bill. As of
September 2012, there were more than 675,000 apps
available for Android, and the estimated number of
applications downloaded from the Play Store was 25
billion.[
13. • Applications are developed in the Java language using
the Android software development kit (SDK). The SDK
includes a comprehensive set of development tools,
including a debugger, software libraries, a
handset emulator based on QEMU, documentation,
sample code, and tutorials. The officially
supported integrated development environment (IDE)
is Eclipse using the Android Development Tools (ADT)
plugin. Other development tools are available, including
a Native Development Kit for applications or extensions
in C or C++, Google App Inventor, a visual environment
for novice programmers, and various cross platform
mobile web applications frameworks.
• In order to work around limitations on reaching Google
services due to Internet censorship in the People's
Republic of China, Android devices sold in the PRC are
generally customized to use state approved services
instead.
14. Global partnerships and large installed
base
Building on the contributions of the open-source
Linux community and more than 300 hardware, software,
and carrier partners, Android has rapidly become the
fastest-growing mobile OS.
Android’s openness has made it a favorite for consumers
and developers alike, driving strong growth in app
consumption. Android users download more than 1.5 billion
apps and games from Google Play each month.
With it's partners, Android is continuously pushing
the boundaries of hardware and software forward to bring
new capabilities to users and developers. For developers,
Android innovation lets you build powerful, differentiated
applications that use the latest mobile technologies.
15. Powerful development framework
Android gives you everything you need to build best-in-class app experiences. It
gives you a single application model that lets you deploy your apps broadly to
hundreds of millions of users across a wide range of devices—from phones to
tablets and beyond.
Android also gives you tools for creating apps that look great and take advantage
of the hardware capabilities available on each device. It automatically adapts your
UI to look it's best on each device, while giving you as much control as you want
over your UI on different device types.
For example, you can create a single app binary that's optimized for both phone
and tablet form factors. You declare your UI in lightweight sets of XML resources,
one set for parts of the UI that are common to all form factors and other sets for
optimizations specific to phones or tablets. At runtime, Android applies the
correct resource sets based on its screen size, density, locale, and so on.
To help you develop efficiently, the Android Developer Tools offer a full Java IDE
with advanced features for developing, debugging, and packaging Android apps.
Using the IDE, you can develop on any available Android device or create virtual
devices that emulate any hardware configuration.
16. apps
Google Play is the premier marketplace for selling and distributing Android apps.
When you publish an app on Google Play, you reach the huge installed base of
Android.
As an open marketplace, Google Play puts you in control of how you sell your
products. You can publish whenever you want, as often as you want, and to the
customers you want. You can distribute broadly to all markets and devices or
focus on specific segments, devices, or ranges of hardware capabilities.
You can monetize in the way that works best for your business—priced or free,
with in-app products or subscriptions—for highest engagement and revenues.
You also have complete control of the pricing for your apps and in-app products
and can set or change prices in any supported currency at any time.
Beyond growing your customer base, Google Play helps you build visibility and
engagement across your apps and brand. As your apps rise in popularity, Google
Play gives them higher placement in weekly "top" charts and rankings, and for the
best apps promotional slots in curated collections.
17. SAMSUNG GALAXY S III
FEATURES:
• S Voice
• Social tag
• Direct call
• Smart stay
• Smart alert
• S Beam
• AllShare Play
• Buddy photo
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18. SAMSUNG GALAXY S III MINI
FEATURES:
• 4.0” AMOLED Display
• Jelly Bean OS
• Pop up play
• Direct call
• S Voice
• Smart alert
19. GALAXY S DUOS
FEATURES:
• Dual SIM Always On
• Exciting Entertainment with 4”Large Display
• Optimized Android ICS
• Fast & Powerful
• Exciting Chat On with 4”Large Display