Oyvind Christophersen

1. AR5 outreach in Norway - approach
 2012: Focal point and authors’ institutions agree on communications and outreach
co-operation
 For every WG report + Syntheshis Report
– Pre-launch seminar explaining issues (two weeks ahead)
– Report launch in parallel w/ international press conference
– Fact sheets in Norwegian language ready at launch
– IPCC authors presenting the material, focal point = facilitator
– All seminars streamed live via the internet
– Translated official IPCC videos to Norwegian & published
 Contributed to international IPCC AR5 outreach
 Many other AR5-based communications and outreach initiatives, including MET
Office’ “Weather Forecast for 2050”

2. AR5 outreach in Norway - results
 100-150 people attending pre-launch seminars and launches
 500 – 1500 people following live stream
 Extensive media coverage, incl. live broadcast from launches
 IPCC videos seen by 30-50 000 people
 18 fact sheets and one booklet in Norwegian language
– Used by media and schools
 Norwegian “climate sceptics” lost much of their influence after
AR5