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10-Feb-12
                          iPOTT
                 Getting you there…
                                         Collaborative Leadership in Startup Culture –
                                         Apple as case study
CEO Speak
                                         Apple Inc. reported highest quarterly revenue and earnings
                                         ever with an all-time record sale of iPhone, iPad and Mac.
                                         ‘Company posted record quarterly revenue of $46.33 billion
To visit this blog Click here.           and record quarterly net profit of $13.06 billion, or $13.87 per
                                         diluted share’ (Source: Apple Press Info, Jan 24, 2012). This
iPOTT being an end to end                was just after Steve Jobs’ death on October 5th, 2011. The
provider of innovative and cost          company has reacted to his death in the most positive way by
effective services in the areas of       setting an all-time record. Reflecting on Apple’s past, just a
knowledge management, sales              decade ago before Steve Jobs took over as CEO the company
enablement and consulting offers         held a different vision and was not collaborative enough to
a unique and unbiased platform           win the market.
for software product companies
worldwide to reach their target          Steve Jobs was a strong leader who believed in Collaborative
markets                                  leadership. His idea was to embed innovation and
                                         entrepreneurship in culture of Apple to provide cutting-edge
                                         technology and invest on bleeding-edge technologies. He
                        www.ipott.com
                                         incorporated the idea of “startup culture” in every player’s
                        info@ipott.com   mind and believed in having just one “cohesive strategy” to
                                         reach his ‘vision’. Technically he believed in ‘pulling the plug’
                                         (Jim Collins, 1997) if required. In other words, he would shut
                                         down all those businesses that were not aligned with his
                                         vision whether they generated revenue or not.

                                         Culture plays an important role in Collaborations. It is
                                         entrenched in the very heart of the business and the
                                         processes built are reflective of that. Collaborative leadership
                                         is all about enabling and facilitating teams to participate in a
                                         constructive way thereby creating scope for ‘creative conflict’
                                         to encourage creation of new ideas, exploration of new
                                         dimensions, mitigation of possible risks analyzed and creation
                                         of a safe channel for successful implementation of ideas
                                         generated.

                                         1|P a g e
                                                                  DN: 006/CEO/2012 V1.0   Copyright © 2012 iPOTT
iPOTT
                 Getting you there…
                                         Innovators have a unique way of looking at their inventions,
                                         some of them look at it as business or work and for a few
                                         others it is passion and commitment. It could be an individual
CEO Speak                                looking at opportunities to incubate his idea in company or an
                                         employee with a flair for new design trends. Apple as an
We have blogs targeting a range of       innovation startup believes in collaborating with such teams
audience starting from potential         of researchers and innovators who can envision a product that
product innovators to CEOs               will be an outcome of ‘team effort’.

Audience interested in knowing           Apple has a holistic view of its operations. The strategy is to
about Marketing Strategy, Indian         have a cohesive approach towards all aspects of products
IT trends and Best Practices to be       starting from conceptualization to sales. This implies that at
adopted while kick-starting              any given time the product and all related information is
company can utilize the                  accessible which minimizes and even eliminates scope for
information provided in these            errors due to operational misalignment or hitches.
blogs
                                         Apple believes that ‘innovation is the key to its survival’. It is
To visit this blog Click here.           quick at adapting to growing trends in market and quick in
                                         releasing cutting edge technologies to acquire market share
Other links:                             for further releases. It is quick at integrating technologies to
                                         offer a ‘unified integrated service’ for its users.
Go Goal
                                         Apple’s iCloud is its own version of cloud storage service. All
Tech Trends                              the Apple products now have Apple’s iCloud embedded into
                                         them which allows better syncing, backup and collaboration
                                         with other Apple gadgets. A few buyers have found iCloud
                        www.ipott.com    highly personal as only those users with more than one Apple
                        info@ipott.com
                                         device is benefitted by this feature and a few others have
                                         found its collaboration to be highly limited. Amazon, Google
                                         and Microsoft are competitors in this space.

                                         But what really matters is that Apple has released its
                                         innovation into market to create a first mover advantage,
                                         buyers are now familiar with brand name, customers are
                                         aware of its limitations and market will definitely look forward
                                         to new releases to find out if they have better features in
                                         future. That is very reflective of their startup culture.




                                         2|P a g e
                                                                   DN: 006/CEO/2012 V1.0    Copyright © 2012 iPOTT

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Collaborative Leadership in Startup Culture – Apple as case study

  • 1. 10-Feb-12 iPOTT Getting you there… Collaborative Leadership in Startup Culture – Apple as case study CEO Speak Apple Inc. reported highest quarterly revenue and earnings ever with an all-time record sale of iPhone, iPad and Mac. ‘Company posted record quarterly revenue of $46.33 billion To visit this blog Click here. and record quarterly net profit of $13.06 billion, or $13.87 per diluted share’ (Source: Apple Press Info, Jan 24, 2012). This iPOTT being an end to end was just after Steve Jobs’ death on October 5th, 2011. The provider of innovative and cost company has reacted to his death in the most positive way by effective services in the areas of setting an all-time record. Reflecting on Apple’s past, just a knowledge management, sales decade ago before Steve Jobs took over as CEO the company enablement and consulting offers held a different vision and was not collaborative enough to a unique and unbiased platform win the market. for software product companies worldwide to reach their target Steve Jobs was a strong leader who believed in Collaborative markets leadership. His idea was to embed innovation and entrepreneurship in culture of Apple to provide cutting-edge technology and invest on bleeding-edge technologies. He www.ipott.com incorporated the idea of “startup culture” in every player’s info@ipott.com mind and believed in having just one “cohesive strategy” to reach his ‘vision’. Technically he believed in ‘pulling the plug’ (Jim Collins, 1997) if required. In other words, he would shut down all those businesses that were not aligned with his vision whether they generated revenue or not. Culture plays an important role in Collaborations. It is entrenched in the very heart of the business and the processes built are reflective of that. Collaborative leadership is all about enabling and facilitating teams to participate in a constructive way thereby creating scope for ‘creative conflict’ to encourage creation of new ideas, exploration of new dimensions, mitigation of possible risks analyzed and creation of a safe channel for successful implementation of ideas generated. 1|P a g e DN: 006/CEO/2012 V1.0 Copyright © 2012 iPOTT
  • 2. iPOTT Getting you there… Innovators have a unique way of looking at their inventions, some of them look at it as business or work and for a few others it is passion and commitment. It could be an individual CEO Speak looking at opportunities to incubate his idea in company or an employee with a flair for new design trends. Apple as an We have blogs targeting a range of innovation startup believes in collaborating with such teams audience starting from potential of researchers and innovators who can envision a product that product innovators to CEOs will be an outcome of ‘team effort’. Audience interested in knowing Apple has a holistic view of its operations. The strategy is to about Marketing Strategy, Indian have a cohesive approach towards all aspects of products IT trends and Best Practices to be starting from conceptualization to sales. This implies that at adopted while kick-starting any given time the product and all related information is company can utilize the accessible which minimizes and even eliminates scope for information provided in these errors due to operational misalignment or hitches. blogs Apple believes that ‘innovation is the key to its survival’. It is To visit this blog Click here. quick at adapting to growing trends in market and quick in releasing cutting edge technologies to acquire market share Other links: for further releases. It is quick at integrating technologies to offer a ‘unified integrated service’ for its users. Go Goal Apple’s iCloud is its own version of cloud storage service. All Tech Trends the Apple products now have Apple’s iCloud embedded into them which allows better syncing, backup and collaboration with other Apple gadgets. A few buyers have found iCloud www.ipott.com highly personal as only those users with more than one Apple info@ipott.com device is benefitted by this feature and a few others have found its collaboration to be highly limited. Amazon, Google and Microsoft are competitors in this space. But what really matters is that Apple has released its innovation into market to create a first mover advantage, buyers are now familiar with brand name, customers are aware of its limitations and market will definitely look forward to new releases to find out if they have better features in future. That is very reflective of their startup culture. 2|P a g e DN: 006/CEO/2012 V1.0 Copyright © 2012 iPOTT