We assist small and medium businesses in expanding their reach and cater to more clients.

1. I seem to be doing everything
services will make sense to you.
right, however results do not
If either of these statements
describe your thoughts, our
match business expectations
I have an established business,
however I face frequent cash flow
gaps and low profit margins.
I seem kind of stuck and not sure
what is wrong with my business.
I have thought of a new venture
concept and not sure whether to
go ahead or not.

2. We suggest appropriate
strategies to small and medium
size enterprises that helps in
expanding their reach.
This include enhancing their
presence or visibility over
internet.

3. • A professionally designed
introductory document and
a website is absolutely
essential, when your clients
are corporates.
• It also enables one to reach
out new prospectus, that
use internet to identify
their suppliers / service
providers / associates.

4. Positioning :
• Designing a new or fine-tuning
your existing business profile
and website.
• Configuring e-mail ids that end
with your registered domain
name

5. Reach expansion :
– Corproate Profile preparation on
Social Media Sites
– Google Adwords
– Posting free advts. on different
portals
– Search Engine Optimisation
– Mass E-mails to targeted
prospects
– Paid advertisements of select
site of specific business interest

6. In today’s growing business online promotion and social
media consumptions, one can never ignore to go for a prolific
company profile as it’s one of the most vital pre-requisite for
any business establishment.
Company profile speaks about your company, the products
and services, the company’s achievements, and information
on the overall performance of the company.
In brief, your company profile is eye-opener for general
intended audience as it’s the first stepping stone for any
business which is in direct focus of the visitors. This helps
building a first impression for peoples and thereby creating a
confidence among the potential customers to tryout the
products and services on offer.

7. Moreover, a strong company profile can be helpful in building
the stand-out image of your brand reputation (from the huge
number of competitors) with a profuse business opportunity.
Simply, it can engage and attract the right customers or
supporters for a business otherwise it can bore them to sleep
driving them to your competitors.
In other words, without a well-crafted company profile, your
company may not be even attracting customers, but also the
best candidates when posting job descriptions, and potential
suppliers, associates and media partners to help you grow.

8. • It goes without saying that websites have a strong impact on
the growth and development of any business. A website is an
online identity of a business that aims to endorse products
and give information about the business to online visitors.
Millions of people use Internet every day and websites are the
medium through which a business owner can showcase
his/her products and services.
• Business web design plays an important role here; it not just
advertises and gives information about your business but also
contributes in sale and profit of the business. Today one
cannot deny the intensity of competition in the market.

9. • It does not matter what type of business you own, a website
has become a requirement for all business owners. A website
is like a front office executive that works 24*7*365 where
customers are free to browse from any corner of the world.
Besides, website is a cost effective and convenient medium to
keep in touch with your potential buyers and existing clients.
• You need to ensure that information you give on your web
portal should not be misleading and inappropriate. Doing so
can have a fatal effect on the productivity and growth of your
business.

10. Your Email ID is a valuable marketing tool for
you, and Email ID of your own domain tells that
you have an online presence, where people can
find you, etc. Its also a tool to promote your
company, as you are promoting your domain by
that. Your Email ID will promote your domain
rather than Gmail or Yahoo.
• Convey professionalism with a domain email
• Reliable protection from Hackers
• Reduction in spams / junk e-mails
• Access your email anywhere
• Provide website visitors with a method to
contact you

11. • Acts like a passive / indirect advertisement
• Well drafted corporate pages creates right impression among
the audience.
• Creates awareness of one’s setup and services
• Increases traffic on one’s website
• Get found when potential customers search for local
businesses
• Get more phone calls, emails and sales from local customers
searching for businesses like yours

12. • Acts as advertisements on internet, for relevant
audience
• Helps in upgrading presence among search results
• Creates awareness of setup and services
• Increases traffic on the website
• Get found when potential customers search for local
businesses
• Get more phone calls, emails and sales from local
customers searching for businesses like yours

13. • Campaigns can be created easily and almost
instantly.
• Charges apply only when a advt. is clicked i.e.
confirmed site visit, no charges for impressions.
System protects against multiple clicks from the
same user.
• It is possible to fix daily cost limit, time frame for
advt. appearing, even selection of audience on
the basis of age, gender is possible.
• It is possible to target an advt. to a region which is
of precise business interest.
• Advt. campaigns can run for as little as Rs. 2000 /
month.

14. • Highly cost effective method to reach
targeted prospects
• Can be personalised with recipients’
name, company name for better
attention
• Relevant information can be provided
along with link to your website
• Helps in increasing traffic over
website
• Can be repeated periodically

15. • Paid Advertisements are used to reach
targeted prospective clients.
• It is a very cost effective method to
reach precise audience that is very
relevant for a certain business.
• Creates awareness of setup and
services
• Increases traffic on the website
• Get found when potential customers
search for local businesses

16. puneet.gulati@candidconsultants.net
sujoy.mukherjee@candidconsultants.net