From a Great Idea to a Great Business: Lessons from the iQ Prize
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Lessons from the iQ Prize: key ingredients for creating a compelling business plan, and for transforming a good business idea into a great business. Presentation at Dublin's BizCamp, 19th September 2009.
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From a Great Idea to a Great Business: Lessons from the iQ Prize
- 1. From Idea to Business: Lessons from the iQ Prize Morgan McKeagney iQ Content www.iqprize.ie www.iqcontent.com @morganmck morgan@iqcontent.com
- 3. COMPETITION TEAM / MARKET SALES & PROBLEM / CRITERIA MARKETING SOLUTION TECHNOLO BUSINESS GY MODEL
- 4. Judges & Criteria COMPETITION / MARKET TEAM SALES & PROBLEM / CRITERIA MARKETING SOLUTION BUSINESS TECHNOLOGY MODEL
- 5. And the winner was....
- 6. No shortage of ideas
- 7. Solve a genuine problem (Don’t confuse a hobby for a business)
- 8. How’re you going to make money?
- 9. Who’s it for? Who’re you competing with? How’re you different (and better)?
- 10. Give a taste of the future. Get me excited. Make it tangible.
- 11. Show me you can sell, sell, sell. Who’s going door-to-door?
- 12. You can’t do it on your own: team & balance.
- 13. Twitter / Facebook / SEO is not a marketing strategy.
- 14. Look (and feel) fantastic: words, branding, bizplan, presentation, aesthetics.
- 15. The future’s bright.... Get in touch: Morgan McKeagney iQ Content www.iqcontent.com www.iqprize.ie Twitter: @morganmck Email: morgan@iqcontent.com Thanks & good luck!