Every person is unique Every customer is unique People want to be treated as individuals, across al channels! We help companies to communicate personal and relevant in real-time with their customers across all channels How we do that? The IQNOMY Switchboard

1. The IQNOMY OMNI-channel Switchboard

2. 1. What challenges are you facing?
2. They solution: They IQNOMY OMNI-channel
Switchboard
3. Steps to take
© Copyright IQNOMY 2016

3. Every person is unique
Every customer is unique
People want to be treated as individuals, across
al channels!
We help companies to communicate personal
and relevant in realtime with their customers
across all channels
How we do that? The IQNOMY Switchboard
© Copyright IQNOMY 2016

4. Know what makes
Alex, Alex

5. Know what makes
Alex, Alex
The IQNOMY Switchboard makes
it easy for you to truly know your
visitors & customers and
personalize every interaction.

6. Treat Alex like Alex
Your customers want to be treated as
individuals when engaging online but
that’s hard to do when they switch
between channels, phones, tablets,
desktop computers and other devices.
Relax 
The IQNOMY Switchboard delivers all
you need to recognize your
customers and more importantly,
collect the profile and event data that
will fuel your personalization efforts.
© Copyright IQNOMY 2016

7. What challenges are you facing?
• The OMNI-channel Problem
• The Engagement Problem
• The Customer Data Problem
• The Personalization Problem
© Copyright IQNOMY 2016

8. What challenges are you facing?
• The OMNI-channel Problem
“We need a platform that connects all our channels in realtime and
integrate customer data across all of your marketing systems to deliver
unified, cross-channel personalized experiences.
© Copyright IQNOMY 2016

9. What challenges are you facing?
• The Engagement Problem
“Our company needs to know more about our users across our online &
offline channels but realtime channel integration is too difficult.
We want to learn more about our customers and their online activity on
our channels.
© Copyright IQNOMY 2016

10. What challenges are you facing?
• The Customer Data Problem
“We need a platform to house our 3rd party (social) profile and event
data as well as our 1st party declared data we collected from our
customers.
We need to make that data realtime available to our entire marketing
ecosystem including mobile and desktop environments, our ecommerce
solution, CRM, and email marketing platform, to name a few ”
© Copyright IQNOMY 2016

11. The Solution: IQNOMY Switchboard
• The Engagement Solution
• The Customer Data Solution
• The Personalization Solution
• The OMNI-channel Solution
© Copyright IQNOMY 2016

12. • The Engagement Solution
IQNOMY provides a solution that enables frictionless engagement with
your customers across channels, desktop and mobile.
Customer (social) profile data creates opportunities for meaningful
insights on ways to engage with your customers and to continually
understand them as they change and identify new interests and
activities.
The Solution: IQNOMY Switchboard
© Copyright IQNOMY 2016

13. • The Customer Data Solution
Customer data can’t be actionable unless you can access it easily within
the other tools in your marketing ecosystem.
Via pre-built connectors and APIs the Liquid Internet platform can
connect your customer & visitor data for example with the E-mail
marketing platform or CRM engines that power your marketing
ecosystem.
Our Customer Insights tool allows you to create rich customer segments
for targeted, actionable marketing.
© Copyright IQNOMY 2016
The Solution: IQNOMY Switchboard

14. • The Personalization Solution
Personalization includes everything from recognizing the anonymous
visitor or reconizing your customer by name on screen to serving up
product recommendations or personalized actions based upon their
interests .
The IQNOMY Switchboard take personalized action throughout the
customer lifecycle.
© Copyright IQNOMY 2016
The Solution: IQNOMY Switchboard

15. How the IQNOMY Switchboard helps
• Profile Data Storage
Automatically collect, store and manage demographic, psychographic
and behavioral customer profile data in a flexible cloud solution.
IQNOMY provides a powerful and secure customer profile and event
database that gives you the tools you need to access and manage your
data. The solution makes it easy to integrate customer data with the
marketing applications you already use, and scales to accommodate
high volumes.
© Copyright IQNOMY 2016

16. • Integrations
Integrate customer data across all of your marketing systems to deliver
unified, cross-channel personalized experiences. Our API can help you
to integrated with Live Chat, CRM, CMS, email marketing platforms, and
more.
© Copyright IQNOMY 2016
How the IQNOMY Switchboard helps

17. How the IQNOMY Switchboard helps
• Liquid Containers
Add value to the online dialog on your shop or site by listening carefully
to your visitors and by communicating with each and every one
individually in a personal and relevant way. Based on their interests,
preferences and engagement, you can supply the right content/message
to the right visitor, at the right time and in the right place, in real time by
using the Liquid Containers. This will lead to a higher level of visitor
engagement.
© Copyright IQNOMY 2016

18. How the IQNOMY Switchboard helps
• Customer Insights
Visualize your customers based on interests, demographic,
psychographic and behavioral characteristics. Create segments for
personalized marketing across multiple devices, channels, and
marketing systems.
© Copyright IQNOMY 2016

19. Rob Boeyink
rob@iqnomy.com
www.iqnomy.com