practical internetting and geekery for media planners a lunchtime seminar @zenithoptimedia london

1. being culturally digital……

2. what people wanted to find out about

6. brands = people people = media Interestingness is the currency of the internet Sharing is the culture that underpins the internet

7. Effect Cause Separating strategy and tactics

8. interestingness and sharing……

9. Where really smart people share really smart things

10. Some more inspiring places

11. … or just look at what these guys read…

12. ..this bit…

13. … or these Zed/ZO blogs

14. … and keep reading these …

15. this stuff is interesting… … because these people are interesting people > search engines at finding interestingness

16. places to share stuff

17. this isn’t me this is me reputation = result of sharing stuff

18. Twitter = sharing on steroids

19. = + + the question is not whether to use it it is how many things you can use it for

20. = (clue: not advertising)

21. Follow interesting people

22. Sort them into relevant groups

23. … then listen for a bit before joining in (like we tell brands to…) http://www.flickr.com/photos/seanomalone/

24. … because it’s all about joining in…. blog comments (like we tell brands to…)

25. then add yourself to lists

26. networks……

27. @graemewood: anyone got any "bad examples" of brands using social media? case studies from: networks cross agency, country and category borders ZO Planner: what should my client avoid on Twitter? … in 15 minutes … Planning Director, Universal McCann Asia-Pacific Planning Director, WPP Hong Kong Digital Strategist, Geronimo London Digital Planner, RedWeb PR, UK Account Director, TriMedia PR, UK

28. making stuff……

29. this isn’t why YouTube is so important this is

30. I can’t write code , but making widgets is really easy

31. this looks difficult but took an hour to learn

32. visualising stuff……

33. Spezify.com

34. Tweetreach.com

35. Neoformix.com

36. … I’ve got loads more of these….

37. measuring stuff……

38. Client iGoogle dashboard

39. low cost, professional quality , , free demo – great for pitches

40. … I’ve got loads more of these too….

41. … I keep them here….

42. your turn…… Twitter: @graemewood Blog: GeekMedia Delicious: Irata Slideshare: Irata