A presentation for a project at General Assembly in New York. Food Surf is a feature to increase Seamless Revenue by adding a feature that allows people to swipe through images of food (tinder-style) and order directly. The presentation does not make too much sense without the product requirement document, which can be viewed here. https://drive.google.com/file/d/0B57M5PJ334e8WTN6QWNabEIyb3M/view?usp=sharing
15. Adoption rate:
20% of beta-testers
Retention rate:
Active users use Food Surf >2 weekly.
User Engagement:
Favorite >2/images per active user - 2 weeks after launch
KPI