Facebook recently updated the layout of pages - see what's new and what changes you can make to get the most out of the new format!

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Confidential © 2014
Facebook’s new Page Layout
How to Make the Most of it
April 2014
Confidential © 2014

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contents
§ What’s New
§ The New Look
§ Customizations
§ Watch Lists
§ Next Steps for Brands

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The New Look
• Page posts are wider, so content is more
visible (especially pinned posts)
• Photo posts are now rectangular (versus
square), and look the same on pages as
they do in the newsfeed
• A list of pages that are similar to the page
users are on is automatically displayed
after users click “Like”
• The “Like” button is on top of the cover
photo, making it slightly less visible
• Apps now live in 2 places on the page–in
the “more” drop-down button and in the
left-hand column
OLD PROFILE
NEW PROFILE
http://on.fb.me/1rxL5rH

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Pages are more
customizable
The display and order of tabs can
be changed under ‘Manage Tabs’.
The “about” tab cannot be moved,
but the “photos” tab can be moved
or removed altogether.
IMPLICATION: Brands can choose to
make campaign-related apps more
visible during campaigns. Brands
can also prioritize other sections,
depending on current objectives.
Sections that appear in the left-
hand column can also be
customized.
IMPLICATION: Brands can once
again choose to highlight sections
depending on current objectives,
such as campaign apps or house
rules when contests are running.

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You can keep a closer
eye on competition
Brands can add up to 5
competitor pages in their “Pages
to Watch” section, only visible to
Admins.
Watching these pages will allow
admins to see:
• Percentage increase or decrease of
people who like the competitor page
• Number of times the competitor page
posted
• Amount of engagement the competitor
page received
IMPLICATION: Brands can keep a
closer eye on competitors within
the platform–this can be useful
for competitor reporting.*
Admins receive a notification whenever their page is added to another page’s watch list. The notification does not disclose the
name of the page that added them.
• Note:This information will not take media buys into account, which should be noted whenever using this data

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Checklist: make the
most of the new layout
q Page post width has increased to 511px (up from 410).
Photos should be sized to 1200 x 1006 to render best in
rectangular format across desktop newsfeed, timeline and
mobile devices.*
q Think about rearranging tabs and left hand sections to
highlight different features and content on your page
q Keep an eye on competitors and category players with
Watch Lists.
*Facebook has not released updated official specs,
1200x1006 suggested based on iris testing

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THANKS
Questions? Thoughts?
Nikki Siegel, Senior Community Manager
Nicole.Siegel@iris-worldwide.com
Amy Brown, Social Strategy Director
Amy.Brown@iris-worldwide.com