Second Irish Fundraisers Tweetup 25.08.11

http://www.youtube.com/watch?v=7OCyfV_k2_g Click here to view

Case Study: America’s Giving Challenge

About ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object]

Links: http://www.casefoundation.org/pressroom/releases/america%E2%80%99s-giving-challenge-inspires-more-105000-donations http://www.causes.com/agc/about

[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

2011 Campaign – Better Together - Bigger & Better ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],€ 14,000 up for grabs to the charity in Ireland that proves we are Better Together!

2011 Campaign – Timetable € 14,000 up for grabs to the charity in Ireland that proves we are Better Together! web site live - receiving videos 19th September Launch: video and charity hero nominations and voting begins Tuesday 4 th October Video and charity hero Submission Deadline. Giving Challenge Begins: Friday 28 th October Online Voting for video and charity hero closes: Friday 11 th November Giving Challenge Closes: Friday 25 th November Awards Night: Thursday 1 st December

€ 14,000 up for grabs to the charity in Ireland that proves we are Better Together! Good Luck!

Kiva, acting together to achieve a common goal peer to peer campaigning in action

Kiva Aim: Acquire new lenders Target Audience: Want to feel more connected to cause Can give $25 Social media savvy Issue: Target must learn about micro-finance Solution: Peer to peer marketing Friends are a trusted source of info

Campaign Origins Lending Groups: -target audience like to talk in forms -naturally tell personal network

Familiar Call to Actions ,[object Object]

[object Object],[object Object],[object Object],[object Object],Kiva ‘Branch Out’ Social Campaign

Post Campaign ,[object Object]

Post Campaign ‘continue sharing joys of micro-lending’

Practical Application e.g. Marathon Create facebook event “running Dublin Marathon for Charity Name” Facebook Event Functionality - sharing comes naturally to this group of people - messages can be sent to all your page fans Work out your message - increase motivation

Christian Aid: Nets Now Campaign (netsnow.org)

Initial Test Press/Magazine Advertising 3,584 unique contacts £14.23 cost per prospect Roll out 15,800 texts 9% conversion to monthly (50% contact rate) Now testing monthly ask on street…

Second Irish Fundraisers Tweetup 25.08.11

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (10)

En vedette

En vedette (15)

Similaire à Second Irish Fundraisers Tweetup 25.08.11

Similaire à Second Irish Fundraisers Tweetup 25.08.11 (20)

Dernier

Dernier (20)

Second Irish Fundraisers Tweetup 25.08.11