3. Co-founder
Product Line Manager
Co-founder
Blogging
VP Product and Marketing
Led the product to 10M users.
VP Product and Marketing. Managed the Israeli site.
Marketing blog – 10K – 50K unique visitors/ month.
Startup culture (Hebrew) – 5K – 10K unique visitors/ month
Iris Shoor
4. Vision
Make data accessible to All businesses
Give every businesses the same advantage enterprise
companies have today.
5. Oribi builds the largest data source of customer trends
and costs.
Oribi enables companies to get custom and advanced
analytics without relying on developers.
What We Do
6. Bring Enterprise Capabilities to Middle Markets
Payments
Stripe
Messaging
Slack
Helpdesk
ZenDesk
HR and Benefits
ZenPayroll
BI and Analytics
Oribi
Initial target market: Companies with an annual online marketing budget of over $100K. Buyer: Marketing
departments.
Create a ‘must-have’, easy to use tool with minimal time to ROI
7. The Opportunity
700,000 companies spend over $100K per year on online marketing.
Current solutions serve less than 5% of them.
Over 665,000 of them don’t have data to answer the most basic questions.
Companies don’t understand how to leverage their sales funnel, increase user engagement and profitably run
their marketing efforts.
Budgets for BI, analytics and visualization software for the enterprise have grown by 10X over the last 5 years.
Over 28M Google Analytics users worldwide.
8. The Challenges
Collecting data.
Mid-size companies don’t have an existing data set for BI.
The main questions keep changing.
Continuous updates to sites and products, as well as changes to the top of the
funnel (Facebook, Google, Social) requires tools to be dynamic.
Attribution and research for non-developers.
Current solutions require developers for the setup and ongoing use.
9. What is BI /Acquisition Analytics for the Mid-
Market?
Creating a personal data set from existing sources.
Auto-tracking of business objectives and correlating it with the collected
data.
Providing data on global events and trends for benchmarks and strategies
10. Main Data Types Tracked
Business and
Product Events
On-Site
Changes
Referral Traffic Organic Traffic Paid
Acquisition
Content Ranking by
Source/ Entry
Page
User
Engagement
12. MVP
A simple tool for Facebook Audience and campaign settings’ analysis.
Released – Feb, 2016
13. Insights Gained Since Launch of MVP
We attracted our target audience.
2,100 companies total.
Of them,
-120 companies have an annual spend of - >$1M
-350 companies have an annual spend of >$200K
-65% are US based
Low acquisition cost, high virality = ability to scale fast.
-Average acquisition cost is $2 per company
-60% of companies started using Oribi based on a colleague’s recommendation.
14. The collected data is meaningful.
-Over 2M results collected.
-Total spend on Facebook ads of all accounts is $290M.
-Trends and patterns are identifiable (still manually).
-Less than 5% of users had concerns about sharing their data.
Main feedback – companies have a huge need for more data.
-Over 120 feedback-based emails received.
-Over 90% were very positive.
-The main value was the reduction of cost per lead (‘CPL’).
-The majority of requests were for additional types of statistics.
- More data is more important than insights or optimization.
Good engagement
-50% signed up for weekly reports.
-30% returning users.
Insights Gained Since Launch of MVP
17. Sample users, last 3 days
Online car insurance
Smart helmets for
cycling
Console games
Printing for businesses
Software for real estate
agents
Online master classes
Health products
Online tickets for events
Travel
Airline miles exchange
Retail
20. Market Size
“the marketing budget for analytics is growing. It now comprises 34% of respondents' budgets,
up sharply from 21% two years earlier… It is also being used to obtain marketing analytics
software, which commands a rising 17% of analytics budgets.” Gartner, 2015
Initial Market
Analytics for companies with an online marketing budget of over $100K/ year
$7.8B
Industry Benchmarks
$6.2B
22. Business Model
Subscription Options:
-By number of events/ data
-By analysis level
3 subscription packages based on the amount of data (per month)
$150/m $500/
m
$1,500/m
*Free version: Data and archive will be time limited
