1. Products have feelings too
I’m a good looking, smart and fun
app
Why don’t you want to use me?

2. It’s not a product if it has no users
To start using something, people need to feel something

3. When something goes wrong

4. Or when you need to say something inconvenient

5. The Takipi brand
It all started with a doodle

8. Find your product’s ‘magic moment’
Yep. People are usually interested in themselves

9. AutoCAD WS – seeing your drawings on the mobile for the first time

12. Walk the Walk, Talk the Talk
Exception route -> Tale

13. But, how can I tell what drives feelings?
Rely on Intuition
Well… not yours…

14. How to ask questions

17. Use alternatives

18. Creating A Spectrum Of Alternatives

21. There are no boring features

25. Thanks!
Iris.shoor@takipi.com
@irisshoor
www.startupmoon.com