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International Research Journal of Engineering and Technology (IRJET) e-ISSN: 2395-0056
Volume: 06 Issue: 3 | Mar 2019 www.irjet.net p-ISSN: 2395-0072
© 2019, IRJET | Impact Factor value: 7.211 | ISO 9001:2008 Certified Journal | Page 1686
Solar Rooftop PV Systems- Markets, Policies and Future Potential
Vidhi Tyagi1, Prasoom Dwivedi2, Anshuman Gupta3
1,2,3University of Petroleum and Energy Studies, Kandoli, Dehradun, Uttarakhand, India.
---------------------------------------------------------------------***----------------------------------------------------------------------
Abstract - Reduction in greenhouse gases and providing environmentally friendly power is on agenda of Indian governmentfora
very long time. The key is to harness the power from the sun and reduce dependency on fuel for electrification of the country. To
achieve this the country has set an ambitious target of installing 40GW of grid connected solar rooftop power by 2022. However,
there is significant scope for accelerating adoption of rooftop solar but the need of the hour is to address barriers hampering the
growth of solar rooftops across the country. The purpose of this paper is to reviewpolices andschemeslaiddown bygovernmentof
India for development of Rooftop solar plants on vacant roofs of residential consumers along with the analysis of barriers and
challenges which hampers the growth of this sector. Finally, a business model is conceptualized to overcome the issues identified.
Key Words: Business Model, Solar Rooftop PV systems, Barriers and Challenges
1. INTRODUCTION
Providing energy sustainable solutions and 100 percent electrificationisoneofthe major commitments ofgovernmentofIndia
to its more than billion consumers. To meet this commitment the government is looking for a basket of energy resources
throughout the country. In current scenario, solar energy source is a best choice because it is abundantly available across the
country and is free of cost. The country is facing lot of challenges when it comes to electrification of billions of households,
nevertheless we have variety of other reasons to worry such as depletion of conventional sources, local environmental and
social impacts, international fuel regulations and most importantly increasing cost of electricity. The solar photovoltaic
technology is very popular because of modular in nature and it has a zero fuel costs for 25-30 years of the project life. This
technology is the best choice of the policy makers around the globe. As a result, the central and state governments have taken
major steps to encourage rooftop solar PV projects under various schemes and policies. However, it is challenging to scale-up
this program until:
 The consumers are well educated with the pros and consofthe technologythroughadvertisingtherooftoptechnology
so that it reached the mass.
 They should be provided with customized solutions for their rooftops.
 There should be a well-established after sales service network in the country for smooth operations.
 The solar rooftop solution should be provided as a complete package to consumer
 Market should be geared up for rooftop Solar PV installations without subsidies
 The regulations for net metering/feed-in-tariffs should be clearly defined.
2. INDIAN EXPERIENCE
The solar capacity additions in India has seen a remarkable growth since 2014, at present it maintains overall share of
approximately 12% in solar capacity addition which is far more less than countrieslikeUSandJapan,butinthecomingyears it
is anticipated to grow and be at par with developed countries. The Indian government had laid down foundation to expand it
solar energy portfolio in 2015 under the new government leadership with a target of 100GW solar capacity by year 2022 and
an investment of US$ 100 billion for the solar sector. Out of the 100GW solar capacity, 40GW is expected from rooftop solar.
With such a huge increase in solar capacity, the country will achieve it primary goal of electrification and reduction of
greenhouse gas emissions.
The table below gives a snapshot of various policies and schemes introduced by governmentfordevelopmentofSolarRooftop
PV sector-
International Research Journal of Engineering and Technology (IRJET) e-ISSN: 2395-0056
Volume: 06 Issue: 3 | Mar 2019 www.irjet.net p-ISSN: 2395-0072
© 2019, IRJET | Impact Factor value: 7.211 | ISO 9001:2008 Certified Journal | Page 1687
Year Scheme/Policy Program Target
2010 Jawahar Lal Nehru
Mission (JNNSM)
Under the mission, the government mandated the
cells and modules for solar PV projects based on
crystalline silicon to be manufactured only in India
which accounts to over 60% of total system costs.
Progress- 9.6 GW in 2017
20GW by 2022
100GW by 2022
2012 Grid Connected
Rooftop and Small
Solar Power Plant
Program (RTS)
Under this program, RTS capacity in the commercial
and industrial sectors were to be developed without
any subsidy support but for
residential/social/Institutional and Government
sector projects were given subsidy and incentives
60 GW of large and medium
scale solar projects, and 40
GW through rooftop solar
projects
2014 SRISTI (Sustainable
Rooftop
Implementation for
Solar Transfiguration
of India)
Under this scheme a Central Financial Assistance will
be provided only for installation of roof top solar
plants in residential sectors. 40GW of Rooftop Solar
Installations. Subsidy support will be limited up to 5
kWp capacity of plant. The total outlay ₹23,450 crore
for 40GW of roof top solar installations.
2015-16: 2GW
2016-17: 4.8GW
2017-18: 5 GW
2018-19: 6 GW
2019-20: 7 GW
2020-21: 8GW
2021-22: 9GW
2016 International Solar
Alliance (ISA)
Focuses on promoting and developing solar energy
and solar products for countries lying wholly or
partially between the Tropic of Cancer and the
Tropic of Capricorn.
Government will mobilize
more than USD 1000 billion
of investment by 2030 for the
deployment of solar energy at
affordable costs
Progressive policies and efforts of Indian government has encouraged the growth of solar PV in many states of India. Tamil
Nadu, Karnataka, Gujarat and Rajasthan are leading in terms of installed capacity of Solar PV system. Net Meteringpoliciesare
adopted and have been considered as favorable policies in 30 out of 36 states. Residential Rooftopsolarpolicyaredifferentfor
each state, while in Tamil Nadu, Maharashtra, Karnataka, and Rajasthan allows a maximum of 1 MWp capacity installation,
Haryana follow the same guideline with one exception, which allows <1 MWp capacity installations. Conditionsfor residential
and industrial installations offer 100% of your Sanctioned Load for all four states. The state policy offers exemption from
banking, wheeling & cross subsidy charges in Tamil Nadu and Rajasthan while Haryana has introduced mandates on both
residential and commercial solar sector. In Haryana no permission is required fromthebuildingplansanctioningauthorityfor
setting up of Rooftop solar power plants (residential/ commercial/industrial). In the same vein, Tamil Nadu adds that
electricity generated by the rooftop solar system shall not be more than 90% of the electricity consumption at the end of the
settlement period for residential and industrial sector. Now the question arises- what are the barriers and challenges which
needs to be addressed to promote the solar power in India? The aim of this paper is to analyzefuture potential ofRooftopsolar
PV systems by compiling major challenges faced by the Indian market and proposing a solution in formof newbusinessmodel
for stakeholders.
3. CHALLENGES IN ROOFTOP SOLAR PV SYSTEMS
Besides various policies and initiatives taken by government and stakeholders, solar rooftop PVsectorisgrowingatslowpace
as compared to solar applications in other sectors. In India, Rooftop solar has maintained a 10-12% share of overall solar
capacity which is much lower than other key markets such as US, Germany, China, Spain and Australia (Hairat&Ghosh,2017).
Currently, India’s focus is to build more capacity and raise awareness about the technology in the market. Every growing
market has its own win and lose situation, in Indian scenario, it is important forthegovernmenttomakeelectricity availablein
every corner of the country and along with this vision the country plans to opt for renewable sources as much as possible.
There are various loop holes when it comes to laying policies and initiatives, not every policy is successfully implementedand
there are various challenges which are faced during the implementation stages. Some of the major challenges are discussed
below:
1. Solar Funding and Upfront capital cost: Funding of solar projects has always beenchallengingbothforgrid-connected
and off grid projects. High upfront cost has made investors apprehensive in investing in the projects. Despite huge
subsidy grant by the government in JNNSM first phase, there were marginally very few takers because they could not
afford to pay 20% down payment which was required to avail cheap discounts. Since there was no performance
International Research Journal of Engineering and Technology (IRJET) e-ISSN: 2395-0056
Volume: 06 Issue: 3 | Mar 2019 www.irjet.net p-ISSN: 2395-0072
© 2019, IRJET | Impact Factor value: 7.211 | ISO 9001:2008 Certified Journal | Page 1688
benchmark available, banks had difficulty in accessing the viability of solar projects and they had bitter experience
when few financed projects were failed. The project developers inspire an IRR of 15% and above out of the solar
projects which makes the financing more difficult. India uses solar energy to a greatextent,butstill reliesonimported
modules, about 90% of the panels are imported for rooftop power plants in India. With a viewtoreinforcetheconcept
of "Make in India" and considering the interests of the domestic manufacturers, vide its notification dated July 30,
2018, intimated the imposition of safeguard duty whereby tax would be levied on the import of solar panels. A 30%
subsidy on installation cost, per year INR 60bn will be spent by the government towards payment of subsidy on solar
installation (Jain, Jain, & Vaughn, 2018). Unless installation cost declines drastically, the government will find it
increasingly difficult to politically justify such high subsidy outgo to implementthissolarprogram.Moreover,thegrid
based solar power continues to reach only those households that are already connected to energy supply.
2. Unclear Policies and Guidelines for Net-Metering: As of 2018, 30 states in India have announced policy for
implantation of grid connected solar PV systems. Each state has different power requirementsandthushavecomeup
with its own individual solar policy and net meter requirement. While net metering and grid interconnections are
important for growth of solar power growth in the country, the policy makers need to put more thinkingintoit.There
are net metering guidelines in place but because of lack of experience and maturity many distribution licensees are
still working on detailed approval process for rooftop solar plants, including net-metering billing. The results of our
survey depict that overall implementation remains patchy and installers have varying experiences mainlybecause of
different policy interpretation by local dealers. It has been noted that implementation models are notimproving with
more experience or years of policy in operation. Rather it is the giving more confusion to dealers, developers, utilities
and end consumers. Over the period of time these guiding regulations should be revised and experience in net
metering should be considered before laying down new policy.
3. Lack of trust about the performance of plant: The consumers have been provided with numerous benefits by the
government for installation of rooftop solar PV systems such as subsidies and tax concessions, but still they are not
ready to invest in this technology. When asked in the market survey whether the consumers would like to
expand/increase their rooftop solar capacity or install a new plant, most of the response were negative. This is
because there are huge doubts and lack of data about the performance of plants in India. Moreover, majority of the
companies in the area have little or no experience, hence the gap in trust exists. To add to this issue,banksare
reluctant to invest to rooftop solar projects because there are high performance risks and limited information on the
track records of rooftop solar investments. Even when banks lend to rooftop solar projects, the high-risk perception
has led to excessive costs of borrowing (up to 14.5%) forrooftopsolarinstallationsnegativelyimpactingtheIRRofthe
project.
4. New Developers with no experience in solar: To take advantage of generous subsidies and incentives offered by the
government, many nascent developers with poor balance sheets and no experience in any energy related activities
have entered the game with motive to earn quick profits. Solar PV systemshasbecome everybodybusiness,inthefirst
phase of JNNSM scheme even the digital media companies and cloth merchants were selected for solar generation.
Taking advantage of various loopholes of the government subsidy and biddingpolicy,thesecompanieshavetakenthe
program for a ride. The experience of The Gujarat Urja Vikas Nigam Limited (GUVNL) is a case in point where GUVNL
has signed at least 88 contracts amounting to a total solar power generation of nearly 970 MW. As per the Power
Purchase Agreement (PPA) signed between the GUVNL and the projectdevelopers,a feed-in-tariffofRs15perunitfor
the first 12 years and Rs 5 per unit for the remaining 13 years was awarded. This averages out to Rs 12.54 per unit.
The GUVNL claims it considered a capital cost of Rs 16.5 crore per MW to arrive at that figure. But most developers
have set up their projects for a capital cost between Rs. 9 crore per MW and Rs. 12 crore per MW. The GUVNL says
developers have made windfall gains and mislead the government,andthata ‘reasonableandprudenttariff’should be
around Rs 9 per unit.
4. RESULTS:
The result of our assessment shows that there are five elements which are neededforcommoditizationofrooftopsolarPV
for residential consumers; debt investments, standardization of product accordingtocustomersneed,aftersalesservices,
policies and innovative schemes for Rooftop solar systems and clarity of technical guidelines and ambiguity in regulatory
framework such as net metering and Feed-in-tariffs. The compilation of literature review on Solar Rooftop PV systems in
different developed countries shows that business models which are customer driven sustains in the market.
International Research Journal of Engineering and Technology (IRJET) e-ISSN: 2395-0056
Volume: 06 Issue: 3 | Mar 2019 www.irjet.net p-ISSN: 2395-0072
© 2019, IRJET | Impact Factor value: 7.211 | ISO 9001:2008 Certified Journal | Page 1689
Figure –
Types of
customer
driven
models
Ownership
Individual Individual Individual Leased to
third-
Party
Leased to
third-Party
Leased to
third-
Party
Leased to
third-
Party
Uses For self-
consumptio
n
Grid-feed &
self-
consumptio
n
Grid-feed &
self-
consumptio
n
For self-
consumpti
on
Grid-feed &
self-
consumptio
n
Grid-feed
& self-
consumpti
on
Grid-feed
& self-
consumpti
on
Type of
metering
No meters Net
metering
Gross
metering
No grid
feed
Net
metering
Gross
metering
Gross
metering
Roof types Individual
roof
Individual
roof
Individual
roof
Large
individual
rooftop
space
Individual
roof
Individual
roof
Combined
roofs
Global
Examples
Off-grid
solutions in
India
Net
metering
model in
Japan
feed-in
tariff model
in Germany
Walmart
rooftop
solar PV
project by
sun Edison
Solar leased
systems for
residence in
USA
Standalon
e captive
rooftop
solar PV
systems
Pilot
project
under
Gandhinag
ar Rooftop
Program
The result of our study shows that for Indian rooftop solar market to emerge, the crucial step would be to address two major
hurdles- Finances and clear metering regulations. A new business model is required for the market players to deploy rooftop
solution which gives the flexibility for captive generation and consumption along with third party contractual agreement.
Finally, keeping all the critical factors in mind, a third party financing business model is conceptualized which would help to
overcome issues in deployment of solar rooftop PV systems in residential consumer segment.
Figure- Business Model for residential rooftop consumers in India
International Research Journal of Engineering and Technology (IRJET) e-ISSN: 2395-0056
Volume: 06 Issue: 3 | Mar 2019 www.irjet.net p-ISSN: 2395-0072
© 2019, IRJET | Impact Factor value: 7.211 | ISO 9001:2008 Certified Journal | Page 1690
5. CONCLUSION
Overall, it can be concluded that high-visibility initiatives and schemes like JNNSM at central level and statesolarpolicieshave
been successful in jump-starting solar-based generation projects, but the small solar rooftop segment in particular has yet to
take off. The positive take is that in country like India, there is an immense scope for growth in solar PV market. In the present
scenario, where the country talks about reducing greenhouse gas emissions and focusing on technologies which are eco-
friendly, solar rooftop solutions can be extremely helpful ingainingattention withinconsumers.Hencethereisa needtorelook
into the business models which will help in the growth of solar rooftop PV sector.
REFERENCES
1) Ansari, M.F., Kharb, R.K., Luthra, S., Shimmi, S.L.,andChatterji,S(2015).“Analysisofbarrierstoimplementsolarpower
installations in India using interpretive structural modeling technique”
2) Augustine, C., Byrne, A., Hoffman, I., Gimon, E., Goerner, T., Kammen, D., et al (2009). Redefining What’s Possible for
Clean Energy by 2020. Gigaton Throwdown, (June)
3) Baden-Fuller, Charles; Mary S. Morgan (2010). "Business Models as Models". Long Rang Planning.
4) Batra, Tanya (2014): “The transition of the Indian solar market from an incentive driven market to a parity driven
market”
5) Bahaj AS. Means of enhancing and promoting the use of solar energy. Renewable Energy 2002;
6) Bhandari R, Stadler I (2009). Grid parity analysis of solar photovoltaic systems in Germany using experience curves.
7) Griffith, A.B., M. Higgins, J.M. Turner (2010): “A rooftop revolution? A multidisciplinary analysis of state-level
residential solar programs in New Jersey and Massachusetts”.
8) Guidelines for “Rooftop PV & Small Solar Power Generation Program (RPSSGP). Ministry of New and Renewable
Energy; Government of India, June 2010
9) Jackson, T., & Oliver, M. (2000). The viability of solar photovoltaic.
10) Katharine Kollins, Duke University&BethanySpeerandKarlynnCory,National RenewableEnergyLaboratory(2010):
“Solar PV Project Financing: Regulatory and Legislative Challenges
11) for Third-Party PPA System Owners”.
12) Kurokawa K. (1994) Japanese activities for introducing residential PV systems as a national energy supply.
13) Muneer, T.; Asif, M.; Munawwar, S. (2005). "Sustainable production of solar electricity with particular reference to
Indian Economy.
14) Mark Bolinger and Ryan Wiser, Berkeley Lab (September 2002): “Support for PV in Japan and Germany”,casestudies
of state support for renewable energy, Berkeley Lab and the Clean Energy Group.
15) Ministry of New and Renewable Energy (2013):“Jawaharlal NehruNational SolarMissionPhaseII– PolicyDocument”.
16) Ministry of New and Renewable Energy, 2016; State-wise installed power capacity (PDF)
17) Mark Bolinger and Ryan Wiser, Berkeley Lab (September 2002): “Support for PV in Japan and Germany”,casestudies
of state support for renewable energy.
18) National Renewable Energy Laboratory (2009): Solar Leasing for Residential Photovoltaic Systems.
19) Paidipati J, Frantzis L, Sawyer H, Kurrasch A (2008) Rooftop Photovoltaic Market Penetration Scenarios.
20) Ravindranath NH, Rao U, Natarajan B, Monga P.(2000)Renewable energyandenvironment:a policyanalysisforIndia.
International Research Journal of Engineering and Technology (IRJET) e-ISSN: 2395-0056
Volume: 06 Issue: 3 | Mar 2019 www.irjet.net p-ISSN: 2395-0072
© 2019, IRJET | Impact Factor value: 7.211 | ISO 9001:2008 Certified Journal | Page 1691
21) Reddy, A., Susmitha, G.D., Balachandra, P., D’Sa, A., (1991). A development focused end-use oriented electricity
scenario for Karnataka.
22) Sinha, C.S., Kandpal, T.C., (1991). Decentralized V grid electricity for rural India the economic factors.
23) Study on Solar Photovoltaic Industry: ISA-NMCC (2008): Solar PV Industry: Global and Indian Scenario.
24) Volkmar Kunerth, President, Solar Partners International (October 2010): Presentation titled “Solar PV Market:
Germany, versus USA)
25) Yan H, Zhou Z, Lu H. (2009). Photovoltaic industry and market investigation.

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IRJET- Solar Rooftop PV Systems- Markets, Policies and Future Potential

  • 1. International Research Journal of Engineering and Technology (IRJET) e-ISSN: 2395-0056 Volume: 06 Issue: 3 | Mar 2019 www.irjet.net p-ISSN: 2395-0072 © 2019, IRJET | Impact Factor value: 7.211 | ISO 9001:2008 Certified Journal | Page 1686 Solar Rooftop PV Systems- Markets, Policies and Future Potential Vidhi Tyagi1, Prasoom Dwivedi2, Anshuman Gupta3 1,2,3University of Petroleum and Energy Studies, Kandoli, Dehradun, Uttarakhand, India. ---------------------------------------------------------------------***---------------------------------------------------------------------- Abstract - Reduction in greenhouse gases and providing environmentally friendly power is on agenda of Indian governmentfora very long time. The key is to harness the power from the sun and reduce dependency on fuel for electrification of the country. To achieve this the country has set an ambitious target of installing 40GW of grid connected solar rooftop power by 2022. However, there is significant scope for accelerating adoption of rooftop solar but the need of the hour is to address barriers hampering the growth of solar rooftops across the country. The purpose of this paper is to reviewpolices andschemeslaiddown bygovernmentof India for development of Rooftop solar plants on vacant roofs of residential consumers along with the analysis of barriers and challenges which hampers the growth of this sector. Finally, a business model is conceptualized to overcome the issues identified. Key Words: Business Model, Solar Rooftop PV systems, Barriers and Challenges 1. INTRODUCTION Providing energy sustainable solutions and 100 percent electrificationisoneofthe major commitments ofgovernmentofIndia to its more than billion consumers. To meet this commitment the government is looking for a basket of energy resources throughout the country. In current scenario, solar energy source is a best choice because it is abundantly available across the country and is free of cost. The country is facing lot of challenges when it comes to electrification of billions of households, nevertheless we have variety of other reasons to worry such as depletion of conventional sources, local environmental and social impacts, international fuel regulations and most importantly increasing cost of electricity. The solar photovoltaic technology is very popular because of modular in nature and it has a zero fuel costs for 25-30 years of the project life. This technology is the best choice of the policy makers around the globe. As a result, the central and state governments have taken major steps to encourage rooftop solar PV projects under various schemes and policies. However, it is challenging to scale-up this program until:  The consumers are well educated with the pros and consofthe technologythroughadvertisingtherooftoptechnology so that it reached the mass.  They should be provided with customized solutions for their rooftops.  There should be a well-established after sales service network in the country for smooth operations.  The solar rooftop solution should be provided as a complete package to consumer  Market should be geared up for rooftop Solar PV installations without subsidies  The regulations for net metering/feed-in-tariffs should be clearly defined. 2. INDIAN EXPERIENCE The solar capacity additions in India has seen a remarkable growth since 2014, at present it maintains overall share of approximately 12% in solar capacity addition which is far more less than countrieslikeUSandJapan,butinthecomingyears it is anticipated to grow and be at par with developed countries. The Indian government had laid down foundation to expand it solar energy portfolio in 2015 under the new government leadership with a target of 100GW solar capacity by year 2022 and an investment of US$ 100 billion for the solar sector. Out of the 100GW solar capacity, 40GW is expected from rooftop solar. With such a huge increase in solar capacity, the country will achieve it primary goal of electrification and reduction of greenhouse gas emissions. The table below gives a snapshot of various policies and schemes introduced by governmentfordevelopmentofSolarRooftop PV sector-
  • 2. International Research Journal of Engineering and Technology (IRJET) e-ISSN: 2395-0056 Volume: 06 Issue: 3 | Mar 2019 www.irjet.net p-ISSN: 2395-0072 © 2019, IRJET | Impact Factor value: 7.211 | ISO 9001:2008 Certified Journal | Page 1687 Year Scheme/Policy Program Target 2010 Jawahar Lal Nehru Mission (JNNSM) Under the mission, the government mandated the cells and modules for solar PV projects based on crystalline silicon to be manufactured only in India which accounts to over 60% of total system costs. Progress- 9.6 GW in 2017 20GW by 2022 100GW by 2022 2012 Grid Connected Rooftop and Small Solar Power Plant Program (RTS) Under this program, RTS capacity in the commercial and industrial sectors were to be developed without any subsidy support but for residential/social/Institutional and Government sector projects were given subsidy and incentives 60 GW of large and medium scale solar projects, and 40 GW through rooftop solar projects 2014 SRISTI (Sustainable Rooftop Implementation for Solar Transfiguration of India) Under this scheme a Central Financial Assistance will be provided only for installation of roof top solar plants in residential sectors. 40GW of Rooftop Solar Installations. Subsidy support will be limited up to 5 kWp capacity of plant. The total outlay ₹23,450 crore for 40GW of roof top solar installations. 2015-16: 2GW 2016-17: 4.8GW 2017-18: 5 GW 2018-19: 6 GW 2019-20: 7 GW 2020-21: 8GW 2021-22: 9GW 2016 International Solar Alliance (ISA) Focuses on promoting and developing solar energy and solar products for countries lying wholly or partially between the Tropic of Cancer and the Tropic of Capricorn. Government will mobilize more than USD 1000 billion of investment by 2030 for the deployment of solar energy at affordable costs Progressive policies and efforts of Indian government has encouraged the growth of solar PV in many states of India. Tamil Nadu, Karnataka, Gujarat and Rajasthan are leading in terms of installed capacity of Solar PV system. Net Meteringpoliciesare adopted and have been considered as favorable policies in 30 out of 36 states. Residential Rooftopsolarpolicyaredifferentfor each state, while in Tamil Nadu, Maharashtra, Karnataka, and Rajasthan allows a maximum of 1 MWp capacity installation, Haryana follow the same guideline with one exception, which allows <1 MWp capacity installations. Conditionsfor residential and industrial installations offer 100% of your Sanctioned Load for all four states. The state policy offers exemption from banking, wheeling & cross subsidy charges in Tamil Nadu and Rajasthan while Haryana has introduced mandates on both residential and commercial solar sector. In Haryana no permission is required fromthebuildingplansanctioningauthorityfor setting up of Rooftop solar power plants (residential/ commercial/industrial). In the same vein, Tamil Nadu adds that electricity generated by the rooftop solar system shall not be more than 90% of the electricity consumption at the end of the settlement period for residential and industrial sector. Now the question arises- what are the barriers and challenges which needs to be addressed to promote the solar power in India? The aim of this paper is to analyzefuture potential ofRooftopsolar PV systems by compiling major challenges faced by the Indian market and proposing a solution in formof newbusinessmodel for stakeholders. 3. CHALLENGES IN ROOFTOP SOLAR PV SYSTEMS Besides various policies and initiatives taken by government and stakeholders, solar rooftop PVsectorisgrowingatslowpace as compared to solar applications in other sectors. In India, Rooftop solar has maintained a 10-12% share of overall solar capacity which is much lower than other key markets such as US, Germany, China, Spain and Australia (Hairat&Ghosh,2017). Currently, India’s focus is to build more capacity and raise awareness about the technology in the market. Every growing market has its own win and lose situation, in Indian scenario, it is important forthegovernmenttomakeelectricity availablein every corner of the country and along with this vision the country plans to opt for renewable sources as much as possible. There are various loop holes when it comes to laying policies and initiatives, not every policy is successfully implementedand there are various challenges which are faced during the implementation stages. Some of the major challenges are discussed below: 1. Solar Funding and Upfront capital cost: Funding of solar projects has always beenchallengingbothforgrid-connected and off grid projects. High upfront cost has made investors apprehensive in investing in the projects. Despite huge subsidy grant by the government in JNNSM first phase, there were marginally very few takers because they could not afford to pay 20% down payment which was required to avail cheap discounts. Since there was no performance
  • 3. International Research Journal of Engineering and Technology (IRJET) e-ISSN: 2395-0056 Volume: 06 Issue: 3 | Mar 2019 www.irjet.net p-ISSN: 2395-0072 © 2019, IRJET | Impact Factor value: 7.211 | ISO 9001:2008 Certified Journal | Page 1688 benchmark available, banks had difficulty in accessing the viability of solar projects and they had bitter experience when few financed projects were failed. The project developers inspire an IRR of 15% and above out of the solar projects which makes the financing more difficult. India uses solar energy to a greatextent,butstill reliesonimported modules, about 90% of the panels are imported for rooftop power plants in India. With a viewtoreinforcetheconcept of "Make in India" and considering the interests of the domestic manufacturers, vide its notification dated July 30, 2018, intimated the imposition of safeguard duty whereby tax would be levied on the import of solar panels. A 30% subsidy on installation cost, per year INR 60bn will be spent by the government towards payment of subsidy on solar installation (Jain, Jain, & Vaughn, 2018). Unless installation cost declines drastically, the government will find it increasingly difficult to politically justify such high subsidy outgo to implementthissolarprogram.Moreover,thegrid based solar power continues to reach only those households that are already connected to energy supply. 2. Unclear Policies and Guidelines for Net-Metering: As of 2018, 30 states in India have announced policy for implantation of grid connected solar PV systems. Each state has different power requirementsandthushavecomeup with its own individual solar policy and net meter requirement. While net metering and grid interconnections are important for growth of solar power growth in the country, the policy makers need to put more thinkingintoit.There are net metering guidelines in place but because of lack of experience and maturity many distribution licensees are still working on detailed approval process for rooftop solar plants, including net-metering billing. The results of our survey depict that overall implementation remains patchy and installers have varying experiences mainlybecause of different policy interpretation by local dealers. It has been noted that implementation models are notimproving with more experience or years of policy in operation. Rather it is the giving more confusion to dealers, developers, utilities and end consumers. Over the period of time these guiding regulations should be revised and experience in net metering should be considered before laying down new policy. 3. Lack of trust about the performance of plant: The consumers have been provided with numerous benefits by the government for installation of rooftop solar PV systems such as subsidies and tax concessions, but still they are not ready to invest in this technology. When asked in the market survey whether the consumers would like to expand/increase their rooftop solar capacity or install a new plant, most of the response were negative. This is because there are huge doubts and lack of data about the performance of plants in India. Moreover, majority of the companies in the area have little or no experience, hence the gap in trust exists. To add to this issue,banksare reluctant to invest to rooftop solar projects because there are high performance risks and limited information on the track records of rooftop solar investments. Even when banks lend to rooftop solar projects, the high-risk perception has led to excessive costs of borrowing (up to 14.5%) forrooftopsolarinstallationsnegativelyimpactingtheIRRofthe project. 4. New Developers with no experience in solar: To take advantage of generous subsidies and incentives offered by the government, many nascent developers with poor balance sheets and no experience in any energy related activities have entered the game with motive to earn quick profits. Solar PV systemshasbecome everybodybusiness,inthefirst phase of JNNSM scheme even the digital media companies and cloth merchants were selected for solar generation. Taking advantage of various loopholes of the government subsidy and biddingpolicy,thesecompanieshavetakenthe program for a ride. The experience of The Gujarat Urja Vikas Nigam Limited (GUVNL) is a case in point where GUVNL has signed at least 88 contracts amounting to a total solar power generation of nearly 970 MW. As per the Power Purchase Agreement (PPA) signed between the GUVNL and the projectdevelopers,a feed-in-tariffofRs15perunitfor the first 12 years and Rs 5 per unit for the remaining 13 years was awarded. This averages out to Rs 12.54 per unit. The GUVNL claims it considered a capital cost of Rs 16.5 crore per MW to arrive at that figure. But most developers have set up their projects for a capital cost between Rs. 9 crore per MW and Rs. 12 crore per MW. The GUVNL says developers have made windfall gains and mislead the government,andthata ‘reasonableandprudenttariff’should be around Rs 9 per unit. 4. RESULTS: The result of our assessment shows that there are five elements which are neededforcommoditizationofrooftopsolarPV for residential consumers; debt investments, standardization of product accordingtocustomersneed,aftersalesservices, policies and innovative schemes for Rooftop solar systems and clarity of technical guidelines and ambiguity in regulatory framework such as net metering and Feed-in-tariffs. The compilation of literature review on Solar Rooftop PV systems in different developed countries shows that business models which are customer driven sustains in the market.
  • 4. International Research Journal of Engineering and Technology (IRJET) e-ISSN: 2395-0056 Volume: 06 Issue: 3 | Mar 2019 www.irjet.net p-ISSN: 2395-0072 © 2019, IRJET | Impact Factor value: 7.211 | ISO 9001:2008 Certified Journal | Page 1689 Figure – Types of customer driven models Ownership Individual Individual Individual Leased to third- Party Leased to third-Party Leased to third- Party Leased to third- Party Uses For self- consumptio n Grid-feed & self- consumptio n Grid-feed & self- consumptio n For self- consumpti on Grid-feed & self- consumptio n Grid-feed & self- consumpti on Grid-feed & self- consumpti on Type of metering No meters Net metering Gross metering No grid feed Net metering Gross metering Gross metering Roof types Individual roof Individual roof Individual roof Large individual rooftop space Individual roof Individual roof Combined roofs Global Examples Off-grid solutions in India Net metering model in Japan feed-in tariff model in Germany Walmart rooftop solar PV project by sun Edison Solar leased systems for residence in USA Standalon e captive rooftop solar PV systems Pilot project under Gandhinag ar Rooftop Program The result of our study shows that for Indian rooftop solar market to emerge, the crucial step would be to address two major hurdles- Finances and clear metering regulations. A new business model is required for the market players to deploy rooftop solution which gives the flexibility for captive generation and consumption along with third party contractual agreement. Finally, keeping all the critical factors in mind, a third party financing business model is conceptualized which would help to overcome issues in deployment of solar rooftop PV systems in residential consumer segment. Figure- Business Model for residential rooftop consumers in India
  • 5. International Research Journal of Engineering and Technology (IRJET) e-ISSN: 2395-0056 Volume: 06 Issue: 3 | Mar 2019 www.irjet.net p-ISSN: 2395-0072 © 2019, IRJET | Impact Factor value: 7.211 | ISO 9001:2008 Certified Journal | Page 1690 5. CONCLUSION Overall, it can be concluded that high-visibility initiatives and schemes like JNNSM at central level and statesolarpolicieshave been successful in jump-starting solar-based generation projects, but the small solar rooftop segment in particular has yet to take off. The positive take is that in country like India, there is an immense scope for growth in solar PV market. In the present scenario, where the country talks about reducing greenhouse gas emissions and focusing on technologies which are eco- friendly, solar rooftop solutions can be extremely helpful ingainingattention withinconsumers.Hencethereisa needtorelook into the business models which will help in the growth of solar rooftop PV sector. REFERENCES 1) Ansari, M.F., Kharb, R.K., Luthra, S., Shimmi, S.L.,andChatterji,S(2015).“Analysisofbarrierstoimplementsolarpower installations in India using interpretive structural modeling technique” 2) Augustine, C., Byrne, A., Hoffman, I., Gimon, E., Goerner, T., Kammen, D., et al (2009). Redefining What’s Possible for Clean Energy by 2020. Gigaton Throwdown, (June) 3) Baden-Fuller, Charles; Mary S. Morgan (2010). "Business Models as Models". Long Rang Planning. 4) Batra, Tanya (2014): “The transition of the Indian solar market from an incentive driven market to a parity driven market” 5) Bahaj AS. Means of enhancing and promoting the use of solar energy. Renewable Energy 2002; 6) Bhandari R, Stadler I (2009). Grid parity analysis of solar photovoltaic systems in Germany using experience curves. 7) Griffith, A.B., M. Higgins, J.M. Turner (2010): “A rooftop revolution? A multidisciplinary analysis of state-level residential solar programs in New Jersey and Massachusetts”. 8) Guidelines for “Rooftop PV & Small Solar Power Generation Program (RPSSGP). Ministry of New and Renewable Energy; Government of India, June 2010 9) Jackson, T., & Oliver, M. (2000). The viability of solar photovoltaic. 10) Katharine Kollins, Duke University&BethanySpeerandKarlynnCory,National RenewableEnergyLaboratory(2010): “Solar PV Project Financing: Regulatory and Legislative Challenges 11) for Third-Party PPA System Owners”. 12) Kurokawa K. (1994) Japanese activities for introducing residential PV systems as a national energy supply. 13) Muneer, T.; Asif, M.; Munawwar, S. (2005). "Sustainable production of solar electricity with particular reference to Indian Economy. 14) Mark Bolinger and Ryan Wiser, Berkeley Lab (September 2002): “Support for PV in Japan and Germany”,casestudies of state support for renewable energy, Berkeley Lab and the Clean Energy Group. 15) Ministry of New and Renewable Energy (2013):“Jawaharlal NehruNational SolarMissionPhaseII– PolicyDocument”. 16) Ministry of New and Renewable Energy, 2016; State-wise installed power capacity (PDF) 17) Mark Bolinger and Ryan Wiser, Berkeley Lab (September 2002): “Support for PV in Japan and Germany”,casestudies of state support for renewable energy. 18) National Renewable Energy Laboratory (2009): Solar Leasing for Residential Photovoltaic Systems. 19) Paidipati J, Frantzis L, Sawyer H, Kurrasch A (2008) Rooftop Photovoltaic Market Penetration Scenarios. 20) Ravindranath NH, Rao U, Natarajan B, Monga P.(2000)Renewable energyandenvironment:a policyanalysisforIndia.
  • 6. International Research Journal of Engineering and Technology (IRJET) e-ISSN: 2395-0056 Volume: 06 Issue: 3 | Mar 2019 www.irjet.net p-ISSN: 2395-0072 © 2019, IRJET | Impact Factor value: 7.211 | ISO 9001:2008 Certified Journal | Page 1691 21) Reddy, A., Susmitha, G.D., Balachandra, P., D’Sa, A., (1991). A development focused end-use oriented electricity scenario for Karnataka. 22) Sinha, C.S., Kandpal, T.C., (1991). Decentralized V grid electricity for rural India the economic factors. 23) Study on Solar Photovoltaic Industry: ISA-NMCC (2008): Solar PV Industry: Global and Indian Scenario. 24) Volkmar Kunerth, President, Solar Partners International (October 2010): Presentation titled “Solar PV Market: Germany, versus USA) 25) Yan H, Zhou Z, Lu H. (2009). Photovoltaic industry and market investigation.