This presentation is in regards to Pernod Ricard, one of the worlds largest distillery companies, and their refocus to target millennials with social media marketing.

1. Pernod Ricard
MKT3100.001
Professor Corbin
Daniel Park, Angela Chang, Irving Segovia, Phillip Teng, Laura Terry

2. Synopsis of the Article “Pernod Ricard’s
YouTube Moment”
● Pernod Ricard suffered from low sales over
the years
● The distiller hopes to boost sales by
targeting Millennials
● Uses of social media
● “The Venture” campaign

3. “The Venture” Campaign
● Focusing on the interest of adults in their 20’s in startups and social media.
● Soliciting submissions from entrepreneurs who run businesses that strive
to fix the world’s problems.
● Five U.S. finalists will be judged in July; the winner will receive $50,000.
● Want to enable a new breed of entrepreneurs to realize their potential and
gain exposure for their business, with 1 million in funding.
● Promoted on YouTube videos featuring Oscar Isaac, the star of A Most
Violent Year, and other actors pacing in a boxing ring celebrating
businesses that “win the right way.”
● More than 17 million people have viewed the YouTube videos worldwide.

4. Youtube

5. Instagram

6. Twitter
Twitter

7. Marketing Plan
Pernod plans to spend at least a quarter of its marketing
budget on digital to lure millennials to its brands.
“You can’t share a drink with a computer. Even if you meet
online, you still have to meet in person to have a
relationship.”

8. Implications
● By switching their target demographics from an older
generation of Baby Boomers to Millennials, Pernod
Ricard aims to boost sales overall by appealing to the
Millennial’s interest in sharing information
● Sales for the first quarter of 2014/15 totalled $2.2
million. Pernod Ricard posted organic growth of +2%,
● Continued growth in the Americas (+3%)

9. Works Cited
Hymowitz, C. (2015, March 12). Pernod Ricard Turns to Social Media for Sales Boost. Retrieved April 14, 2015, from
http://www.bloomberg.com/news/articles/2015-03-12/pernod-ricard-turns-to-social-media-for-sales-boost
First Quarter Sales 2014/15 : Return to growth in Q1 despite a difficult environment | Pernod Ricard. (n.d.). Retrieved April 14,
2015, from http://pernod-ricard.com/12402/press/news-press-releases/press-releases/first-quarter-sales-2014-15-return-to-
growth-in-q1-despite-a-difficult-environment

10. Cheers!