The document discusses how digital technologies are impacting business models. It describes how startups are creating unique digital propositions and how digital has led to big investments in various tech sectors like fintech. It also discusses how companies need to experiment with new technologies like virtual reality, biometrics, and wearables to support digital business. Finally, it emphasizes that digital business requires blending diverse technologies, information, and people rather than relying on a single solution.

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The
Impact
of
Digital
on
Business
Models
Data,
Interac+ons
and
magic
moments.
Isabel
Fernández
Peñuelas
Oracle
DIGITAL

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2
Start-­‐ups
make
unique
proposiPons

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3
TECH
#FINTECH #INSURTECH #ENERGYTECH #INFOTECH …

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€1billion
£250
million
$20
million
Digital
has
lead
to
big
investments

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5
Experiment
&
Exploit
New
Technologies
Which
Support
Digital
Business

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Oracle
ConfidenPal
Jacqueline
Gummer
6
Alibaba
launch
pay
by
selfie
Biometric
Security

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7
Facebook
has
introduced
the
Surround
360
VIDEO
3D

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Oracle
ConfidenPal
–
Internal/Restricted/Highly
Re8
Virtual
Reality

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9

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10
Premium
discounts
up
are
available
to
“Movers”
who
take
steps
to
be
more
acPve
Wearables

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11
Don’t
Equate Digital business with
one specific technology area
Think in terms of a single
technology, process change
or information source solving
your digital business needs
Do
Blend a dynamic combination of
diverse technologies,
information, processes and
people.
Focus on the business outcome.

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Scenarios expand your thinking and help
you develop a range of possible outcomes,
each backed by the sequence of events
that would lead to them.
Helps avoid the human quirk that leads us to
expect that the future will resemble the past
and that change will occur only gradually
Scenarios uncover pre-determined
outcomes—particularly unexpected ones :
“It has rained in the mountains, so it will
flood in the plains.”
Scenarios limit ‘Groupthink’ & allow people
to challenge conventional wisdom
Scenario Planning

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13
Specialised
business
models
precisely
adapted
to
the
current
business
environment
can
be
short
lived…
Sabre-­‐toothed
Tigers
&
Sharks

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14
Copyright © 2015 Oracle and/or its affiliates. All rights reserved. 6
(It’s rumored) that Israel instituted a policy known as “the tenth man.”
When nine people agree on something, it’s the tenth man’s responsibility
to disagree no matter how improbable the idea.

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Copyright © 2015 Oracle and/or its affiliates. All rights reserved. 17
‘Magic Moments’
Giving people what they
need, want & love in this
changing world

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Consistently, providing ‘Magic
Moments’ for consumers &
businesses on their needs using
all the data available, wherever
that might come from.
Data-­‐Driven
Business

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• Harness
data
from
a
range
of
plajorms
• Understand
&
predict
customer
behaviour
• Enhance
operaPons
by
minimising
human
intervenPon
• Improve
human
decision
making
(when
needed)
• Engage
customer’s
and
employee’s
with
relevant
and
personalised
products,
services
and
informaPon
Data-­‐Driven
Business
Key
Characteris-cs
for
delivering
‘Magic
Moments’

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• Harness
data
from
a
range
of
plajorms
• Understand
&
predict
customer
behaviour
• Enhance
operaPons
by
minimising
human
intervenPon
• Improve
human
decision
making
(when
needed)
• Engage
customer’s
and
employee’s
with
relevant
and
personalised
products,
services
and
informaPon
Data
Driven
Business
Key
Characteris-cs
for
delivering
‘Magic
Moments’
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Platform Services
Security Business Services
Product Systems
Customer Employee Partner
Mobile
Integration & Service Management
Information & Big Data Management
Innovation Environment
Analytics
Governance
Digital Applications
Channel Management
Web IOT Agents
Core Applications External Systems Data Sources
Simplification
& Efficiency
Innovation
& Agility
How Oracle enables ‘Magic Moments’

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Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
EVERYTHING AS A SERVICE

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Oracle Confidential – Internal/Restricted/Highly Restricted 20
• Car
as
a
Service
• Smart
Home
• Assisted
Living
• Paoern
of
Life
• LogisPc
As-­‐a-­‐Service
• Usage-­‐based
Insurance
• Embedded
Banking
• ConnecPvity
As-­‐a-­‐Service
Rise
of
the
Enterprise
as
a
Service
(EaaS)
Paradigms

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UTILITIES
• Stop at next exit for 15% of your EV charging point
RETAIL
• How about lunch....stop by our store...1m away
• Pre-order coffee and pick up in store.
• As you are not driving...do you want to shop???
• Exclusive rates for Customers
INSURANCE
• Pay as you Drive Models
Potential for other industries
to position products, services
& experiences
Car-as-a-Service
DRIVE TRAIN EXPERIENCE
(Apple CarPlay)
DRIVING OS ACCESS

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Working
with
the
Ecosystem
allows
organisaPons
to
tackle
things
beyond
their
individual
capabiliPes
Internal
22

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Digital Leaders
You
Need
a
Plajorm
to
be
at
the
Center
of
your
Ecosystem
Data
Driven

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WE
WORK
WITH
OUR
CUSTOMERS
IN
NEW
WAYS
TO
ENABLE
CONSTANT
INNOVATION
Big
Ideas
Cloud
Paoerns
Idea+on
Workshops
(DDEs)
PlaGorm
Mapping
Workshops
Minimun
Viable
Products
Cloud
Prototyping
Digital
Maturity
Assessments
Digital
Insight
Program
…
and
more

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Copyright
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