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Content, Community, and Agile Transformations at BusinessWeek
- 1. Content, Community, and Agile Transformations at BusinessWeek Isaac Sacolick @NYIke VP, Technology May 13, 2009 ©2008 BusinessW – Confidential, Do Not Distribute eek
- 2. BusinessWeek 1.0 • Business model − Advertisement + subscription • Content strategy − Magazine content − Web articles and blogs − Content licensing − Podcasts and video • 1.0 Community strategy − Comments, debates − Sharing • Applications − Customized applications as needed ©2008 BusinessW – Confidential, Do Not Distribute eek
- 3. Moving to a 2.0 and a 3.0 World In 2007, BusinessWeek launched an ambitious new digital business and technology program • Rethinking of three key disciplines − Content Breadth, scale, cost, and speed − Community Integrated, easy, solve a problem − Technology Agile, automated • Scale & reach new audiences − Business professionals − Bloggers, Social media participants − Twitterverse, Mobile users, International • Launched and upgrading ©2008 BusinessW – Confidential, Do Not Distribute eek
- 4. BusinessWeek 2.0 Product • Introducing • Discover, track, and share business topics across the Web • The Business Exchange will allow users to: − Access articles from thousands of sources on any business topic − Identify stories and posts have been most useful to other users − Add articles you’ve read or written for other users to access. − Save items for future reference. − Identify a network of other like-minded business professionals. ©2008 BusinessW – Confidential, Do Not Distribute eek
- 5. Access articles from 1000s of sources on any business topic ©2008 BusinessW – Confidential, Do Not Distribute eek
- 6. I am a Business Professional Topic Topic • I follow business topics • I bookmark articles • I search/share them later • I might want a digital Profile identity Activity ©2008 BusinessW – Confidential, Do Not Distribute eek
- 7. I am a blogger… • Write a post • Add to BX topics • Users find your post! • Reactions shared to Twitter • Get recognized ©2008 BusinessW – Confidential, Do Not Distribute eek
- 8. BX Home Page ©2008 BusinessW – Confidential, Do Not Distribute eek
- 9. BX Topic Page ©2008 BusinessW – Confidential, Do Not Distribute eek
- 10. Promote your personal brand through your BX profile ©2008 BusinessW – Confidential, Do Not Distribute eek
- 11. My Activity Page • FILL IN AFTER WE RELEASE ©2008 BusinessW – Confidential, Do Not Distribute eek
- 12. Three key areas • Content −New ways for processing and delivering content • Community −Highly integrated, simple community features • Agile −Agile planning -> Agile development ©2008 BusinessW – Confidential, Do Not Distribute eek
- 13. Content Management 1.0 • Content Management 1.0 −CMS and workflow driven = $COST −Multiple content repositories = COMPLEXITY −Static delivery = NOT COMPETITIVE −One off Aggregation / Syndication = SLOW −Multiple partners for specialized functions = ALL! • Root Cause: CMS is center to your content strategy ©2008 BusinessW – Confidential, Do Not Distribute eek
- 14. The Rules on Content Management 2.0 • Centralize content and optimize for delivery − Game changer in how Business, Edit think of products • Optimize on XML and Standards (Atom, RDF..) − Standard tech skills, optimize content for reuse • Reduce (eliminate most) workflow − User generated content vs. editorial process • Use automation, business rules to process content − Placement, prioritization, analytics − Tools to handle exceptions • Dynamic, multichannel delivery − Mobile, eBook, syndication ©2008 BusinessW – Confidential, Do Not Distribute eek
- 15. BX Examples Content Ingestion Related Content Algorithmic Generated ©2008 BusinessW – Confidential, Do Not Distribute eek
- 16. BusinessWeek • BW 1.0 Channels −Produced daily −Silo’ed content areas • BW 2.0 −Rules driven −Mixed content −Fast & Current ©2008 BusinessW – Confidential, Do Not Distribute eek
- 17. Community at Business Exchange • Easy to contribute − As easy as saving articles • Simplifies things that you already do! − Business professionals read, save, share content − Bloggers promote their content • Benefits you and the community − My activity pages sorts/filters your saved content − Most Active algorithms respond • Connects you to influencers in your area • Promotes you as an influencer ©2008 BusinessW – Confidential, Do Not Distribute eek
- 18. Registering at Business Exchange Leverage your LinkedIn profile while registering ©2008 BusinessW – Confidential, Do Not Distribute eek
- 19. Simple contributions on BusinessExchange ©2008 BusinessW – Confidential, Do Not Distribute eek
- 20. Following users Follow influencers and get personalized content ©2008 BusinessW – Confidential, Do Not Distribute eek
- 21. About Agile Agile is no longer just for startups Enterprises Media Companies Multiple distributed teams New products, App support … but still has some maturing Medium term planning Quality Assurance Vendor integration Infrastructure ©2008 BusinessW – Confidential, Do Not Distribute eek
- 22. Agile at BusinessWeek • Agile at BusinessWeek − Completed Business Exchange 40+ Iterations − Fully embraced agile as BW’s SDLC − Expanded agile to BusinessWeek.com team − Experience being leveraged across McGraw-Hill • Agile Process Improvement − Matured Offshore Delivery • Iterative->Agile, App Support and Development − Expanded from Agile Development -> Agile Planning • Requirements, Estimation, Business Value and Prioritization − PMO role adapted to agile • Metrics capture, Vendor management − Matured our QA processes • In iteration vs. post iteration testing − Consistently capturing metrics to demonstrate results ©2008 BusinessW – Confidential, Do Not Distribute eek
- 23. Agile Idea->Planning->Delivery - Suggested by Stakeholders Ideas - Vendors reviews; Business/Tech (stuff people want to do) - Reviewed by Product Mgt / Steering - Prioritized by steering Scoped Features - Business Value established (stuff we might want to do) - Quick estimates by Technology - Prioritized by steering Planning - Designs, workflows, stories (How to do it) - Dependencies - Project plans - Engineering Delivery - Vendor engagement - Quality assurance - Deployment and Infrastructure - Support readiness ©2008 BusinessW – Confidential, Do Not Distribute eek
- 24. Stages of Product Development and Planning Agile Agile Planning Development Suggestion Feature Feature Scoping Story Writing / Sizing Iteration / Sprint / Capacity Planning Queue Prioritization i1 i2 i3 i4 i5 1 4 12 units 2 2 7 units 3 3 11 units Spikes Stories R1 R1 R3 7 7 7 7 2 units units units units units Stakeholders Stakeholder Engineering Project Tech Leads Product Mgrs -Team assignment Management -Reviewed -Itemize to Technology -Score cards stories -Stories Sized -Capacity Planning - Submit Ideas -Business -High level -QA -Iteration Planning estimates Product Value -Release Planning -Security Management Steering -Analytics -Wireframes Innovation -Review -Features - Brainstorm -Debate -Prioritize ©2008 BusinessW – Confidential, Do Not Distribute eek
- 25. Thank you • Content + Community + Agile -> http://bx.businessweek.com • Following Isaac Sacolick −Twitter: @nyike −BX: http://bx.businessweek.com/profile/isaac-sacolick/isacolick111/ −Blog: http://ctotodevelopers.blogspot.com ©2008 BusinessW – Confidential, Do Not Distribute eek