Embedded Energy Calculator

MAKING THE INVISIBLE VISIBLE

Wednesday, August 25, 2010

kWh Home
1,701.4 2.2

1701.4 kWh
1,701.4 2.2
WALL

THE EMBEDDED ENERGY CALCULATOR NYDesigns presentation to NYSERDA August 26th, 2010

197 kWh kWh Home
WALL PAINT
1,701.4 2.2
197.0 0.25

1701.4 kWh
1,898.4 2.45
WALL


197 kWh kWh Home
WALL PAINT
1925 kWh 1,701.4 2.2
WINDOW 197.0 0.25
1,925.0 2.5

1701.4 kWh
3,823.4 4.95
WALL


216 kWh
197 kWh kWh Home
CURTAINS
WALL PAINT
1925 kWh 1,701.4 2.2
WINDOW 197.0 0.25
1,925.0 2.5
216.0 0.28

1701.4 kWh
4,039.4 5.23
WALL


216 kWh
197 kWh kWh Home
CURTAINS
WALL PAINT
1925 kWh 1,701.4 2.2
WINDOW 197.0 0.25
1,925.0 2.5
.80 kWh 216.0 0.28
LAMP 0.8 0.001

1701.4 kWh
4,040.2 5.231
WALL

THE EMBEDDED ENERGY CALCULATOR
THE EMBEDDED ENERGY CALCULATOR NYDesigns presentation to NYSERDA August 17, 2010
NYDesigns presentation to NYSERDA August 26th, 2010

216 kWh
197 kWh kWh Home
CURTAINS
WALL PAINT
1925 kWh 1,701.4 2.2
WINDOW 197.0 0.25
1,925.0 2.5
.80 kWh 216.0 0.28
LAMP 0.8 0.001
19.0 0.025

19 kWh
TABLE
1701.4 kWh
4,059.2 5.256
WALL


216 kWh
197 kWh kWh Home
CURTAINS
WALL PAINT
1925 kWh 1,701.4 2.2
WINDOW 197.0 0.25
1,925.0 2.5
.80 kWh 216.0 0.28
LAMP 0.8 0.001
19.0 0.025
2260 kWh
2,260.0 3.0
COUCH
19 kWh
TABLE
1701.4 kWh
6,319.2 8.256
WALL


216 kWh
197 kWh kWh Home
CURTAINS
WALL PAINT
1925 kWh 1,701.4 2.2
WINDOW 197.0 0.25
1,925.0 2.5
.80 kWh 216.0 0.28
LAMP 0.8 0.001
19.0 0.025
2260 kWh
2,260.0 3.0
COUCH
19 kWh 2,032.0 2.6
TABLE
1701.4 kWh
8,351.2 10.856
WALL

2032 kWh
CARPET


216 kWh
197 kWh kWh Home
CURTAINS
WALL PAINT
1925 kWh 1,701.4 2.2
WINDOW 197.0 0.25
1,925.0 2.5
.80 kWh 216.0 0.28
LAMP 0.8 0.001
19.0 0.025
2260 kWh
2,260.0 3.0
COUCH
19 kWh 2,032.0 2.6
TABLE 565.0 0.73
1701.4 kWh
565 kWh 8,916.2 11.586
WALL
OTTOMAN

2032 kWh
CARPET


THREE WAYS WE THINK ABOUT ENERGY:


ENERGY
PRODUCTION:

NYDesigns presentation to NYSERDA August 17, 2010

ENERGY
EFFICIENCY:


ENERGY
CONSERVATION:


SAVING ENERGY FROM THE BEGINNING


WHO WE ARE:


DESIGN

ARCHITECTURE INTERIOR
BUILD
INSTALLATION

PRODUCT
PRODUCT FASHION

COMMUNICATION
WEB PRINT


WHAT SEEMS LIKE A MATERIAL ISSUE IS
AN ENERGY ISSUE


WE WANT DESIGNERS TO SEE
THE MATERIALS THEY USE IN
TERMS OF ENERGY

17, 2010

EVERY YEAR IN THE US, 7,518,000,000,000 lbs of ALUMINUM ARE PRODUCED.

to produce uses the energy of which equals to
1 lb of 15 lbs of 4 MONTHS
ALUMINUM COAL of a LIGHTBULB
17, 2010

17, 2010

THERE ARE 100 BILLION CANS PRODUCED EACH YEAR IN THE US

17, 2010

EACH CAN WEIGHS 1/2oz OR 14g

17, 2010

IF DESIGNERS ELIMINATE 1g OF ALUMINUM FROM EACH CAN,

17, 2010

220 MILLION LBS OF ALUMINUM WOULD BE SAVED EACH YEAR

17, 2010

220 MILLION LBS OF ALUMINUM WOULD BE SAVED EACH YEAR

...SAVING ENOUGH ENERGY TO POWER ONE 100-WATT LIGHT BUILD
FOR 3.4 MILLION YEARS.

17, 2010

HOW CAN WE HELP DESIGNERS REDUCE
THE ENERGY IMPACT OF THEIR CHOICES?


THE PROCESS:

THE EMBEDDED ENERGY CALCULATOR 17, 2010

THE PROCESS:

HARVESTING PROCESSING MANUFACTURING SITE

THE EMBEDDED ENERGY CALCULATOR 17, 2010

Plant-derived surfactants (from Fabric - polyester Steel
coconut oil & palm kernel oil)
WE RESEARCHED 50 Fabric - nylon Hot-rolled Steel
HDPE plastic
MATERIALS TO START Fabric - acrylic Cold-rolled Steel
Leather Fabric - cotton Conventional brick (clay+grog)
OUR BETA foam - Dunlop
Natural rubber
TESTING: Fabric - wool Brick with glass (glass+clay)
Natural rubber foam - Talalay Benheim glass (60% recycled ) Concrete
Nickel Glass - flat Concrete with fly ash
Traditional varnish Glass - fibrous Concrete with slag
Water-based paint Particle board Asphalt
Aluminum Medium-density fiberboard Brick
Aluminum 15% recycled content Cherry veneer Cobblestone
Aluminum 30% recycled content Maple Purebond particle board Coppersand
Aluminum 45% recycled content 80% recycled Siding
Aluminum 60% recycled content Western red cedar Vinyl
Aluminum 75% recycled content Solid cherry wood Stucco
Aluminum 90% recycled content Softwoods - conventionally dried Metals
Paper 10% post-consumer waste Softwoods - kiln-dried Brass
Oak Hardwoods - conventionally dried Roofing
Granite Hardwoods - kiln-dried Slate Tiles and Tile
Marble Clay Board Cork
Travertine Linoleum Oriented Strand Board (OSB)
Ceramic Quartzite Cardboard
Limestone Sandstone Cork
Mosaic Wood Plywood
Cedar Siding (Green) Bamboo Iron
Cedar Siding (Dried)
17, 2010

CONVERSIONS:

energy:
1 BTU = 0.001055 MJ = 0.0002.931 kWh
distances:
1 MILE = 1.609 km
weight:
1 lb = 0.4536 kg = 453.6 tons


ALL THAT WE HAVE LEARNED HAS
LEAD US TO THE CALCULATOR


THE PAMPHLET:


USABILITY:


ENERGY CONSUMPTION:
WORLD: USA: NY STATE:
365.5 QUADRILLION BTUS 94,578 TRILLION BTUS 3,988 TRILLION BTUS

51%
30%
30% 28%

29%
29% 11%

8% 29%
19%
19%
14% 27% 32%
22%
22%

INDUSTRIAL TRANSPORTATION RESIDENTIAL COMMERCIAL


ENERGY CONSUMPTION:

184.4 QUAD 28.199 TRI 434.151 BI

51%
30% 28%

29% 11%

8% 29%
19%
14% 27% 32%
22%



HOW MUCH WE CAN SAVE:

184.4 QUAD 28.199 TRI 434.151 BI
30% = 54.83 QUAD 30% = 8.51 TRI 30% = 147.46 BI

15% 9% 3.7%



PATH TO COMMERCIALIZATION:


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STANDARDIZATION OF VALUES AND
0%1&,." 1,+".',$*2 '-"(+'34 %&+'%(* ,(-
LABELS SO $,5"$'() *4*+"1 3%. 3,*+ CAN
0.",+" ,
THE ENERGY SUMS
."0%)('+'%( %3 "15"--"- "(".)4
START TO HAVE INDUSTRY-
ACCEPTED MEANING +%+% /"$& &"%&$"
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."0%)('+'%( %3 "15"--"- "(".)4
."0%)('+'%( %3 "15"--"- "(".)4


DEVELOP A PLUGIN FOR
GOOGLE SKETCH UP


COMPARISONS:
modeling energy embedded plugin cost
performance energy


COMPARISONS:
performance energy
$995
$3995
$4495
$3995
$1996
free
$2500
$995
$10000
free
$6720
$500
$500


COMPARISONS:
performance energy
$995
$3995
$4495
$3995
$1996
free
$2500
$995
$10000
free
$6720
$500
$500

$500

DEVELOP PARTNERSHIPS WITH
UNIVERSITIES AND MATERIAL
PROVIDERS TO FEED THE
MATERIALS DATABASE


7 MATERIALS - MARCH 2010


50 MATERIALS - AUGUST 2010


5,000 MATERIALS - 2 YEARS FROM NOW


50,000 MATERIALS - 4 YEARS FROM NOW


ESTABLISH AND GROW
USER NETWORK


DEMAND: 2008 2018


DEMAND: 2008 2018
architects 141,000 164,000
fashion designers 22,000 24,000
graphic designers 286,000 323,000
industrial designers 44,000 48,000
interior designers 71,000 85,000
landscape architects 26,000 32,000
urban and regional planners 38,000 46,000

design related totals 628,000 722,000


DEMAND: 2008 2018
architects 141,000 164,000
Civil engineers 278,400 345,216
Mechanical engineers 238,700 253,022
Industrial engineers 214,800 244,872
Electrical engineers 157,800 160,956
Electronics engineers, except computer 143,700 143,700
Aerospace engineers 71,600 78,760

design, construction and engineering related totals 1,044,900 1,221,326


DEMAND: 2008 2018
architects 141,000 164,000
Civil engineers 278,400 345,216
Mechanical engineers 238,700 253,022
Industrial engineers 214,800 244,872
Electrical engineers 157,800 160,956
Electronics engineers, except computer 143,700 143,700
Aerospace engineers 71,600 78,760

Construction managers 551,000 645,000
Cost estimators 217,000 272,000
Engineering and natural science managers 228,000 246,000
Materials engineers 24,400 26,596
Biomedical engineers 16,000 22,720
Marine engineers and naval architects 8,500 9,010

engineering related totals 1,105,000 1,226,526


2008 2018



employment statistics source: Bureau of Labor Statistics www.bls.gov


2008 2018
first year of availability 1% of prim audience 6,280 7,220.00
at $500 $3,140,000.00 $3,610,000.00





2008 2018
at $500 $3,140,000.00 $3,610,000.00

first year of availability 3% of prim and sec audience 50,187 58,299.78
at $500 $25,093,500.00 $29,149,890.00




2008 2018
at $500 $3,140,000.00 $3,610,000.00

first year of availability 3% of prim and sec audience 50,187 58,299.78
at $500 $25,093,500.00 $29,149,890.00

first year of availability 10% of ALL audiences 277,790 316,985.20
at $500 $138,895,000.00 $158,492,600.00



2011 2013


2004 2005 2006 2007 2008 2009 2010


2004 2005 2006 2007 2008 2009 2010

PROJECT MANAGEMENT/ RAISE AWARENESS
MARKETING + NETWORKING
3,200 email list and 6,975 postal address list
Partnered with 15 organizations to improve reach of effort and identify entrepreneurs
Participated in 3 trade shows/awards to foster technology learning from one-on-one sessions

OUTREACH
Developed certificate in Sustainable design at NYDesigns
Developed 2 courses assisting in training product entrepreneurs in green design
60 students in Green Marketing, 62 in Intro to Sustainable Design (Summer 2005 - Winter 2007)

ASSISTANCE
One-on-one counseling on green product development with renewable or biodegradable products
Developed entrepreneur market research


2004 2005 2006 2007 2008 2009 2010

NYDESIGNS MANAGEMENT RESTRUCTURING


2004 2005 2006 2007 2008 2009 2010

EEC: DESIGNING THE CALCULATOR
RESEARCH
Proposal accepted by NYSERDA

DESIGN DEVELOPMENT
Recruitment of Chambers Design
Recruitment of More Than Us

OUTREACH
Conference: The role of designers in the Green Energy Revolution


2004 2005 2006 2007 2008 2009 2010

CALCULATOR DEVELOPMENT
RESEARCH
50 materials for calculator

DESIGN DEVELOPMENT
Online interface design completed

OUTREACH
ICFF May 2010 presence
AIGA Gain Conference October 2010


2011 2012 2013


2011 2012 2013

MARCH ‘11
Total mat: 100
Research for Plug-in
Competitor analysis
Outreach


2011 2012 2013

MARCH ‘11
Total mat: 100
Competitor analysis
Outreach

APRIL ‘11
Plug-in development
starts


2011 2012 2013

MARCH ‘11
Total mat: 100
Competitor analysis
Outreach
MAY ‘11
1st major partner

APRIL ‘11
Plug-in development
starts


2011 2012 2013

MARCH ‘11 JUNE ‘11
Total mat: 100 Beta outreach
Research for Plug-in ends
Competitor analysis
Outreach
MAY ‘11
1st major partner

APRIL ‘11
Plug-in development
starts


2011 2012 2013

Competitor analysis
Outreach
MAY ‘11
1st major partner

APRIL ‘11
Plug-in development
starts

outreach for plug-in


2011 2012 2013

Competitor analysis
Outreach
MAY ‘11
1st major partner

APRIL ‘11
Plug-in development SEPT ‘11
starts 2nd major partner
Business plan
complete



2011 2012 2013

Competitor analysis
Outreach NOV ‘11
MAY ‘11 1,000 materials
1st major partner
$50 membership

APRIL ‘11
Business plan
complete



2011 2012 2013

MARCH ‘11 JUNE ‘11 JANUARY ’12
Total mat: 100 Beta outreach 3rd major
Research for Plug-in ends partner
Competitor analysis
Outreach NOV ‘11
1st major partner
$50 membership

APRIL ‘11
Business plan
complete



2011 2012 2013

Competitor analysis
Outreach NOV ‘11
1st major partner
$50 membership

APRIL ‘11 APRIL ’12
Plug-in development SEPT ‘11 2,000 materials
Business plan
complete



2011 2012 2013

Competitor analysis
Outreach NOV ‘11 MAY ’12
MAY ‘11 1,000 materials Plug-in launched
1st major partner
$50 membership

Business plan
complete

beta test
plug-in

2011 2012 2013

MARCH ‘11 JUNE ‘11 JANUARY ’12 JUNE ’12
Total mat: 100 Beta outreach 3rd major 3,000 materials
Research for Plug-in ends partner $150 membership
Competitor analysis
1st major partner
$50 membership

Business plan
complete

beta test
plug-in

2011 2012 2013

MARCH ‘11 JUNE ‘11 JANUARY ’12 JUNE ’12
Total mat: 100 Beta outreach 3rd major 3,000 materials
Research for Plug-in ends partner $150 membership
Competitor analysis
1st major partner
$50 membership

APRIL ‘11 APRIL ’12 JANUARY ’13
Plug-in development SEPT ‘11 2,000 materials 5,000 materials
starts 2nd major partner 2,000 members
Business plan
complete

beta test
plug-in

GRANT
APPLICATION:
2010
2010 2011
2011 2012
2012

Summer / Fall Winter/ Spring Summer / Fall Winter/ Spring
National Endowment for the Arts $30,000 $30,000 $30,000 $30,000
Rockefeller Foundation $55,000
Dept. of Energy SBIR/STTR $100,000 $750,000
Science National Foundation $100,000 $2,000,000
GE Ecomagination Challenge $100,000


WHAT DO WE NEED:
1) TECHNICAL SUPPORT
2) FINANCIAL SUPPORT


THANK YOU


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